The Contribution made by Beer to the European Economy Full Report - December 2013 The Brewers of Europe The Contribution made by Beer to the European Economy Full Report Bram Berkhout Lianne Bertling Yannick Bleeker Walter de Wit (EY) Geerten Kruis Robin Stokkel Ri-janne Theuws Amsterdam, December 2013 A report commissioned by The Brewers of Europe and conducted by Regioplan Policy Research and EY The Brewers of Europe ISBN 978-2-9601382-2-1 EAN 9782960138221 © Published December 2013 4 The Contribution made by Beer to the European Economy ChapterTable of Titlecontents here Table of contents 5 Table of contents Introduction ...............................................................................................................6 Foreword by The President of The Brewers of Europe ...............................................8 Executive summary .................................................................................................10 01 A sector with global presence .................................................................................13 02 A sector with impact ...............................................................................................19 03 The impact on suppliers ..........................................................................................30 04 The impact on the hospitality sector ........................................................................41 05 Government revenues .............................................................................................51 Countries 06 Austria ....................................................................................................................66 07 Belgium ..................................................................................................................72 08 Bulgaria ..................................................................................................................78 09 Croatia ....................................................................................................................84 10 Cyprus ....................................................................................................................91 11 Czech Republic .......................................................................................................97 12 Denmark ...............................................................................................................104 13 Estonia ..................................................................................................................110 14 Finland ..................................................................................................................116 15 France ..................................................................................................................122 16 Germany ...............................................................................................................128 17 Greece ..................................................................................................................134 18 Hungary ................................................................................................................140 19 Ireland ...................................................................................................................146 20 Italy .......................................................................................................................152 21 Latvia ....................................................................................................................158 22 Lithuania ...............................................................................................................164 23 Luxembourg .........................................................................................................170 24 Netherlands ..........................................................................................................176 25 Norway .................................................................................................................183 26 Poland ..................................................................................................................189 27 Portugal ................................................................................................................195 28 Romania ...............................................................................................................201 29 Slovakia ................................................................................................................207 30 Slovenia ................................................................................................................213 31 Spain ....................................................................................................................219 32 Sweden ................................................................................................................225 33 Switzerland ...........................................................................................................231 34 Turkey ...................................................................................................................237 35 United Kingdom ....................................................................................................244 Annexes I Methodology & scope ...........................................................................................252 II Data sources .........................................................................................................254 III Modeling decisions ...............................................................................................256 IV Exchange rates .....................................................................................................260 V Glossary ................................................................................................................261 VI Country abbreviations ...........................................................................................264 VII Acknowledgements ..............................................................................................265 VIII Contact information...............................................................................................266 6 The Contribution made by Beer to the European Economy ChapterIntroduction Title here Introduction 7 Introduction Purpose of the study This study was commissioned by The Brewers of Europe and aimed to quantify the economic impact of the brewing sector in the 28 Member States of the European Union (EU). We have also quantified the economic impact for the brewing sector in three other European countries: Norway, Switzerland and Turkey. The results regarding these three countries are not included in the data presented in the first five chapters of the report as these chapters describe the aggregated economic impact of the brewing sector in the EU only. The current study is the fifth edition of the economic impact research undertaken by Regioplan and EY. The first report was published in January 2006 (covering 2005), the second in September 2009 (covering 2008), the third in March 2011 (covering 2009) and the fourth in September 2011 (covering 2010). Economic impact Three different impacts were considered in order to provide a comprehensive picture of the economic impact of the brewing sector: • direct impacts; • indirect impacts; and • induced impacts. For more information thereon, please consult Annexes I to III of this report which talks to the methodology of the report. Time-series coverage of the analysis In calculating the economic impact of the brewing sector, the report provides an objective basis for evaluating the economic significance of the sector, during the period from 2008 to 2012. Disclaimer The report is intended for general information purposes only. The information provided was collected and compiled with care and attention by Regioplan and EY. No rights can be derived from the information in this report. Regioplan and EY are under no circumstances liable for damages of whatever nature, in anyway resulting from the use of this report or resulting from or related to the use of information presented on or made available through this report or damages resulting from the non-availability of information in our report. 8 The Contribution made by Beer to the European Economy ChapterForeword Title here Foreword by the President of The Brewers of Europe 9 Foreword by the President of The Brewers of Europe It gives me great pleasure to As brewers, we are playing our role. Brewing is a highly present this important study. skilled profession and the apprenticeship culture along the The Brewers of Europe, uniting beer value chain means that we are an important source national brewing associations of ‘first jobs’. Our sector’s interdependence vis-à-vis other from the European Union, sectors like hospitality means that we help to support a Norway, Switzerland and flexible labour market, providing work for young and first Turkey, commissioned this time labour market entrants and those returning to the job report in order to make market. available an independent analysis of the economic It is always worth recalling that for every 1 job in a brewery, impact of the brewing sector. we create 1 in agriculture, 1 in packaging and logistics, 1 in marketing and other services, 1 in retail and 11 in bars, The study quantifies the economic impact made by brewing restaurants