Proceedings of the Australian Science Communicators National Conference 2–5 February 2014, Brisbane Editors: Nancy Longnecker, Claire Harris and Kali Madden Published online 16 June, 2015 by the Australian Science Communicators Inc, Canberra, Australian Capital Territory The Proceedings of the Australian Science Communicators National Conference is fully protected by copyright and all rights are reserved. Permission is granted to share any papers and abstracts for educational purposes. Enquiries should be made to Australian Science Communicators at <office.asc.asn.au>. Copyright © Australian Science Communicators, Canberra, Australian Capital Territory. 2015. N. Longnecker, C. Harris & K. Madden (Eds.). 2015. Proceedings of the Australian Science Communicators National Conference. 2–5 Feb, 2014, Brisbane. www.asc.asn.au/publications/ ISBN 978-0-9943603-0-4 Table of Contents Foreword xi Acknowledgements xii Keynotes Drew Berry Seeing Is Believing: Why Showing the Nitty- 1 Gritty Details is Key to Public Engagement And Excitement Susannah Eliott Science and the Information Big Bang 2 Geoff Garrett On Conflict, Change And Creativity – The Role 3 of ‘Communication Cubed’ Lloyd Godson Tik and Bubbles: The Evolution of an 4 Underwater Superhero Ian Lowe The Evolving Challenge of Science 5 Communication Léonie Rennie Making Science Accessible: Learning Science 6 Outside of School Plenaries Simon France The Inspiring Australia Strategy and 7 Outcomes: New in 2014 Jo Elliott, Joan Leach, Developing the Evidence Base: Inspiring 8 Nancy Longnecker, Fabien Australia Supported Research Medvecky, Léonie Rennie, Suzette Searle and Sue Stocklmayer Refereed Papers Heather Bray, Sarah An Online Community of Practice around 9 Keenihan, James Hutson Science Communication: #onsci and Kristin Alford Liese Coulter, David Rissik Research Communication for Immediate 22 and John Zhong Impact: Climate Adaptation in Australia Eleanor Gates-Stuart and Understanding Insects: Why Explore through 38 Chuong Nguyen Science and Art? Jennifer Manyweathers, Straight from the Horse’s Mouth: Horse 53 Melanie Taylor and Nancy Owners’ Uptake of Risk Management Longnecker Strategies for Hendra Virus Vicki Martin, David Lloyd Insights into Audiences: An Overview of How 59 and Les Christidis Theories of Human Behaviour Can Improve the Effectiveness of Science Communication Luke Menzies The Role of Listening in Reconceptualising 69 Climate Communication iii Abstracts: INSIGHT Renee Beale Insight Radical: Where Science Meets Art 79 Matthew Cawood Scicomm 80 Sarah Cole Using Trust During Peer to Peer Communication 81 about a Contentious Issue: Climate Change and Farmers Craig Cormick What the Australian Public Really, Really Think 82 about Science and Technology? Craig Cormick Developing Principles for Citizen Science 83 Gary Ellem and Danielle Building the ‘Y’ of Science Communication: 84 Lloyd Prichard Insights into a Collaborative Strategic Narrative Jayne Fenton Café Scientifique: A Case Study in Innovative 85 Keane Science Talks Tom Gordon, Chris Pop Culture Influences on Tertiary Physics 86 Stewart, Lindy Orthia Enrolments and Merryn McKinnon Kirsten Gottschalk, Will Why Do Citizens Donate to Citizen Science 87 Grant, Kevin Vinsen and Projects? Motivations of the Skynet Volunteers Alex Beckley Tamika Heiden Communication Versus Knowledge Translation; 88 What’s the Difference? Vanessa Hill What Does the Media Mean to Science? Expert 89 Use of Media and Media Influence on Public Opinion in Australia Diana Jasudasen and Conversations with Science Giants 90 Nancy Longnecker Peter McAllister ‘The Blood and the Bone’: Representations and 91 Misrepresentations of Frontier Violence and Anthropology in Colonial Australia. Patrick Mahony and Maths and Science – The Original Frenemies 92 David Shaw Jenni Metcalfe Climate Change ‘Experts’ on the Internet 93 Soapbox: Democratising Science and the Media Through Blogs Cecily Oakley Celebrating 50 Years – Bringing Together a 94 School Mary O’Callaghan Biomass Producer – Bioenergy Information for 95 Australia’s Primary Producers Janet Salisbury and Information Design for Science and Technical 96 Richard Stanford Publications — It's More Than Just Words and More Than Just Design Janet Salisbury Ban the Book or Manage the Risk? How to 97 Handle Asbestos Products in the Home – A Case Study in Risk Communication Carly Siebentritt and The Science of Chocolate or The Art of 98 Chris Krishna-Pillay Chocolate – What’s in a Word? Alexandra Soderlund, Science and the Media: The Climate Change 99 iv Richard Kingsford, Collin Debate in Australia Chua, Peter Steinberg and Ezequiel Marzinelli Melanie Taylor, Jennifer The Role of Information Seeking and 100 Manyweathers, Nicole Geographical Proximity to Previous Hendra Virus Schembri, Kate Sawford, Cases in Horse Owner Decision Making Around Jenny-Ann Toribio, Vaccination Navneet Dhand, Nina Kung and Hume Field Bronwyn Terrill Getting to Know Your Genome: Changing the 101 Face of Genomic Literacy in Australia Wesley Ward and Lisa Communication Between Agricultural Scientists 102 Given in International Teams for Rural Development Chris Yardley The Representation of Science and Scientists on 103 Postage Stamps Abstracts: IMPACT Mandy Bamford, Mike Charismatic Cockatoos 104 Bamford, Shannon Ducker & Simon Cheriman Maria Barrett Stem Futures: An Innovative Approach to 105 Guiding Career Choices for High School Students Teresa Belcher Pics and Flicks – Communicating Natural 106 Resource Management to Outback Communities Alison Binney and Communicating about Climate Change: How 107 Robbie Mitchell Having Design and Audiovisual Skills Can Improve Your Choice of Words When Producing Case Studies about Climate Change Oriana Brine Communicating Biosecurity Risks In New 108 Zealand Terry Burns The SEEK (Science, Engineering, Education, 109 Communication) Cooperative Tamzin Byrne Future Journalists Learning to Get Science 110 Right Tsuey Cham and Peter Understanding Community Concerns about 111 Stone Hydraulic Fracturing John Cook Combating Two Decades of Misinformation 112 Against the Scientific Consensus on Climate Change Emma Donnelly Fireballs in the Sky – Reaching for Space with 113 Citizen Science Jean Fletcher, Zarin Not Just a Load of Rubbish: Young People’s 114 Salter and Nancy Participation in Earthwatch’s Marine Debris Longnecker Citizen Science Program v Dervise Halil I’m a Scientist: Get Me Engaged 115 Kohei Ishigami, Nancy Communicating Science Through Narrative 116 Longnecker, Mzamose Gondwe and Tess Williams Sarah Keenihan The Value of Blogging for a Developing Science 117 Writer: A Case Study Jasmine Leong Lying to Children: Defining the Limits of Science 118 and Education Melanie McKenzie You Say ‘Evaluation’, I Say ‘Research’: Lessons 119 from Interviews with Evaluation Experts Fiona McNee Impact: Is The Answer Communication not 120 Commercialisation? Jenni Metcalfe Training PNG Women in Agriculture How to 121 Communicate Science Brogan Micallef, Peter Smarten Down the Message 122 Newman and Lisa May Nigel Mitchell @ASTA_Online: Engaging Teachers of Science 123 with Online Technologies Robbie Mitchell iNature – Developing a Biodiversity Strategy for 124 Gold Coast City Council William Palmer A Little-Known Contribution in the History of 125 Science Communication: Little Blue Books David Ritter Campaigning the Science: On the Role of 126 Science in Greenpeace Australia Pacific. Philip Roetman and The Impacts of an Ecological Citizen Science 127 Christopher Daniels Program on Volunteer Participants Christine Schneyer Little Scientists – Science, Technology and 128 Mathematics for Preschool Children Renee Sizer Sharing Science in Local Communities; A Two 129 Pronged Approach Kylie Walker Immunisation: Informing the Nation 130 Abstracts: INNOVATION Carrie Bengston and On the Plus Side: What People Love Hearing 131 David Shaw About Maths Anne Brant and Sherwin Creating an Interactive Chemistry World – From 132 Huang Concept to Prototype Bobby Cerini EarthSci – A New Tool for Communicating Earth 133 Sciences through 4D Data Visualisation Sarah Cole and Jenni Farmers Championing Climate Research: 134 Metcalfe Innovation in Communicating about Adaptation Pahia Cooper MOOC (Massive Open Online Course) 135 Jo Elliott, Graham Walker Communicating Science through Theatre: A 136 and Lisa Bailey New Way to Reach New Audiences Eleanor Gates-Stuart StellrScope: Explorations through Science and 137 Art vi Eleanor Gates-Stuart Visualising Insects: An Exploration through 138 and Chuong Nguyen Science and Art Daniella Goldberg The Impact of Science Communication to Drive 139 the Promise of Stem Cells in Medicine Mzamose Gondwe and Youth-produced Film Relating Science and 140 Nancy Longnecker Culture Claire Harris and Peter Appy Days: A Case Study of Soilmapp 141 Wilson Joanna Hicks, Wolf Building a Community of Practice in Food 142 Wanjura and Claire Security Research Harris Paula Lourie, Rachel Contemporary New Zealand Innovation Stories 143 Douglas and Jenny Mangan Michael Mills The Art of Science: The Role of Theatre 144 Performance in Getting the Message Across Kate Patterson VIZBIplus – Visualising the Future of Biomedicine 145 Janet Salisbury, Australian Science and Technical Style Manual 146 Richard Stanford and Update —Biotext Bites the Bullet at Last! Malini Devadas Christine Schneyer Little Scientists – Science, Technology and 147 Mathematics for Preschool Children James Smith, Upulie Real Scientists: A Case Study of a Rotational 148 Divisekera, Sarah Curation Twitter Account to Create Engagement