Campbell’s® Signature Chicken Corn Chowder with Sweet Peppers 20302 Campbell’s® Classic Campbell’s® Reserve Tomato Soup Lobster Bisque with Sherry 00016 21068 flavor SIMPLIFIED FOODSERVICE Satisfying every appetite is no simple task. That’s where we come in. Campbell’s is the undisputed brand leader in soup1 and our soup portfolio makes it easy to serve amazing flavor in every bowl. 1Datassential Operator Tracking Study 2 Table of Contents Overview: Soup, Simplified .................................................4 Key Insights: Why Soup? .....................................................5 Health and Ingredient Claim Key .......................................6 Campbell’s® Classic ............................................................. 7 Product Information ..................................................8 Flavors .........................................................................9 Campbell’s Grab & Go Soups ...........................................11 Product Information ................................................11 Flavors .......................................................................12 Campbell’s® Signature ....................................................... 13 Product Information ................................................14 Flavors .......................................................................15 Campbell’s® Reserve .......................................................... 19 Product Information ................................................20 Flavors .......................................................................21 Scratch, Simplified .............................................................23 Overview & Key Insights .........................................24 Campbell’s® Signature Culinary Foundations ..........25 Swanson® Broths .......................................................26 Campbell’s® Reserve Soup Flavor Index ..............................................................27 Roasted Red Pepper & Smoked Gouda Bisque 16835 Campbell’s Foodservice Tools ...........................................32 3 Overview Soup, Simplified With chef-designed, patron-inspired flavors, our portfolio is organized into three categories to make it simple to find the right soups for your operation. From the timeless favorites of Campbell’s® Classic to the authentic flavors of Campbell’s® Signature to the indulgent, complex tastes of Campbell’s® Reserve, our diverse portfolio offers the perfect soup to satisfy any craving. TIME-TESTED PATRON FAVORITES AUTHENTIC, ON-TREND FLAVORS PREMIUM, INDULGENT SOUPS 39 Classic Soups: 67 Signature Soups: • Vegetarian: 15 • Vegetarian: 17 26 Reserve Soups: • Healthy Request:® 4 • Vegan: 3 • Vegetarian: 4 • Low Sodium: 7 • Gluten Free: 7 • Vegan: 1 • Healthy Request:® 8 At Campbell’s Foodservice, we have the consumer insights and culinary expertise to help you manage a best-in-class soup program: • N early 200 culinary professionals and • S oups available in a range of formats and marketing leaders on staff, including a price points to fit any operational need Certified Master Chef • I nnovative solutions from creative menu • The Campbell’s Culinary & Baking Institute ideas and garnishing tips to our soup tracks trends, creates breakthrough product merchandising program innovation, develops best practices, and provides recipe development and menu ideation 4 Learn more at CampbellsFoodservice.com Key Insights Patrons want excitement and variety when dining out, and Campbell’s® soups make it simple to serve amazing flavor in every bowl – from timeless favorites and on-trend options to uniquely indulgent creations. Why Soup? Consumers want to order soup both as a combo-meal item and as a side1 It’s patron pleasing Overall Overall • Soup delivers comfort and adventure – 58% 49% 57% of consumers want “something familiar” and 40% want “something I cannot make at home or purchase at retail”1 62% 54% • Soup satisfies two important consumer 52% 45% desires – 69% of consumers say soup satisfies a craving and 41% agree they feel healthier after eating a meal that 1 includes soup I am more likely to order It is important to me that I soup as part of a combo can subsitute soup for sides that meal than as a single item typically come with entrées Male Female It works across the menu • Soup works hard across the menu and across dayparts1 of consumers order Entrée 58% 9% Appetizer soup at lunch Side Dish 15% 10% of consumers order Side Dish 42% 17% soup at dinner Appetizer 23% Entrée 26% Served at Lunch Served at Dinner 1Technomic, Inc. 2014, The Left Side of the Menu: Soup & Salad Consumer Trend Report 5 Key Insights Soup Up Your Bottom Line Soup commands a good price, especially at full service restaurants1 • Soup drives traffic – 46% of consumers say they visit certain restaurants because they enjoy Average soup prices the soup offered1 limited service restaurants $3.57 full service restaurants $5.49 Popular Flavors2 Sales greater than $1.0MM Top 10 Flavors Top 10 Growth Flavors Broccoli-Cheese Tomato Basil Chicken Noodle Tomato Bisque Beef Chili with Beans New England Clam Chowder Beef Chili without Beans Baked Potato Tomato Basil/Roasted Tomato Basil Corn Chowder Cream of Potato Fully Loaded Baked Potato with Bacon Chicken Tortilla Butternut Squash Tomato Bisque Vegetarian Chili Boston Clam Chowder Red Pepper Lobster Bisque Chicken Chili with Beans Health and Ingredient Claim Key Contains no gluten 140 mg or less of sodium per serving Contains no meat, poultry, fish, Each serving is low in fat, seafood or animal byproducts saturated fat and cholesterol, including dairy and eggs with 410 mg of sodium or less per 8 oz serving. Contains, without Contains no meat, poultry, fortification, at least 10% of the fish or seafood daily recommended value for one of the following: vitamin A, vitamin C, calcium, iron, protein or fiber. While many factors affect heart disease, a diet low in saturated fat and cholesterol may reduce the risk of heart disease 6 1Technomic, Inc. 2014, The Left Side of the Menu: Soup & Salad Consumer Trend Report 2Supply Track® 12 months ending 6/15 Campbell’s® Classic Tomato Soup 00016 tradition SIMPLIFIED Some of the best-loved recipes take years to perfect – but who has that kind of time? Campbell’s® Classic soups make it easy to bring timeless favorites to the table, bowl after bowl after bowl. Product Information Campbell’s® Classic soups are available in a variety of shelf-stable formats and sizes for operator convenience, from condensed cans to ready-to-eat single-serve cans. PREPARATION FORMATS FEATURES AND BENEFITS STORAGE AND HANDLING Campbell’s® • Great flavor patrons love • Carefully follow recommended • Store unopened can at Condensed • Versatile – use as-is, amped up or reconstitution methods listed on the can room temperature 12/50 oz Can as an ingredient • In 4-quart pot, combine one can of soup • 2 year shelf life – “use • Easy to prepare – just reconstitute with one can of water by” date on every can with water • For richer soup, prepare with milk • Yields approximately 100 fluid oz • Simmer over low heat, stirring often • Promptly refrigerate unused portion in separate container Campbell’s® • Same great flavor as the Campbell’s® • Carefully follow recommended • Store unopened can at Healthy Request® condensed 50 oz can reconstitution methods listed on the can room temperature Condensed • Meets specific nutritional criteria – see • In 4-quart pot, combine one can of soup • 2 year shelf life – “use 12/50 oz Can Healthy Request® in the health claim key with one can of water by” date on every can for more information • For richer soup, prepare with milk • Versatile – use as-is, amped up or • Simmer over low heat, stirring often as an ingredient • Promptly refrigerate unused portion in • Easy to prepare – just reconstitute with water separate container • Yields approximately 100 fluid oz Campbell’s® • Great flavor patrons love in a larger format • Reconstitute each 1.5 gallon pouch with • Store at room Condensed for high volume operations 1.5 gallons of water temperature 3/192 oz Pouch • Versatile – use as-is, amped up or • For richer soup, prepare with 1.5 gallons • 1 year shelf life – “use as an ingredient of milk by” date on every • Easy to prepare – just reconstitute with water • Promptly refrigerate unused portion in pouch • Yields approximately 384 fluid oz separate container Campbell’s® • Great flavor patrons love • Empty soup into pot or kettle; heat to • Store unopened can at Ready-To-Eat • A delicious way to add variety to simmer and serve room temperature Low Sodium sodium-restricted diets • Do not add water or milk • 2 year shelf life – “use 12/50 oz Can • Less than 140 mg of sodium per serving • Promptly refrigerate unused portion by” date on every can • Versatile – use as-is, amped up or in separate container as an ingredient • Consistent quality • Yields approximately 50 fluid oz Campbell’s® • Available in a range of Microwave: • Store unopened can at Ready-To-Eat patron-pleasing flavors • Empty contents into microwave-safe room temperature 24/7.25 oz Can • Some flavors meet specific nutritional bowl, cover, microwave on high 90 • 2 year shelf life – “use criteria including low sodium seconds or until hot. Stir before serving by” date on every can • Convenient, easy-to-open single-serve can Stove: • Yields approximately 7.25 fluid oz • Empty contents into small saucepan, heat slowly until hot, stirring occasionally • Promptly refrigerate unused portion in separate container 8 Campbell’s® Condensed