INTEGRATED TOURISM MASTER PLAN BOROBUDUR – YOGYAKARTA – PRAMBANAN (ITMP-BYP) ANALYSIS OF DEMAND AND OPPORTUNITIES FOR TOURISM DESTINATION AREA DEVELOPMENT . Document B Edition 31 March 2020 BYP ITMP - Analysis of Demand and Opportunities for Tourism Destination Area Development Contents 1. Tourism market analysis .................................................................................................................... 11 1.1 Global trends ....................................................................................................................................... 11 1.2 Tourism trends in Indonesia ............................................................................................................... 15 1.3 Competitive Comparative Analysis ..................................................................................................... 22 1.4 Tourism in DI Yogyakarta and Central Java ......................................................................................... 24 1.5 Visitor Profile, Behaviour and Opinions .............................................................................................. 40 1.6 Tourism Trade Perspectives ................................................................................................................ 72 1.7 Key Issues and Opportunities ............................................................................................................. 84 2. Tourism products and services ........................................................................................................... 86 2.1 Accommodation .................................................................................................................................. 86 2.2 Conference and Exhibition Facilities ................................................................................................... 92 2.3 Restaurants and Catering .................................................................................................................... 93 2.4 Product offer ....................................................................................................................................... 96 2.5 Sports facilities .................................................................................................................................. 122 2.6 Performing Arts and Intangible Cultural Heritage ............................................................................ 122 2.7 Online presence of tourism businesses ............................................................................................ 126 2.8 Accessible Tourism and the TDAs ..................................................................................................... 147 2.9 Government plans ............................................................................................................................ 148 2.10 Context of the TDAs: Tourism in Yogyakarta-Solo-Semarang Area .................................................. 152 2.11 Key issues .......................................................................................................................................... 156 ii BYP ITMP - Analysis of Demand and Opportunities for Tourism Destination Area Development Appendices Appendix 1.1 - Additional Tables .......................................................................................................................................... 161 Appendix 1.2 - Comparative Competitive Analysis – selected WHS sites in Southeast Asia ................................................ 163 Appendix 1.3 - Tourism Trade Survey Sample ...................................................................................................................... 166 Appendix 2.1 - List of attractions .......................................................................................................................................... 168 iii BYP ITMP - Analysis of Demand and Opportunities for Tourism Destination Area Development Tables Index Table 1.1: Regional market shares (%) in international arrivals in Indonesia 2012-2016 ...................................................... 18 Table 1.2: Purpose of Visit by Region of Residence in 2016 ................................................................................................... 18 Table 1.3: Distribution of International Tourists by Region of Residence and Province Visited ............................................ 19 Table 1.4: Population in source markets within 4 hours’ flight of Yogyakarta ....................................................................... 21 Table 1.5: Arrivals 2010, 2016, 2018 in with percentage change (16/15 and 17/16) and 2017 share ................................... 24 Table 1.6: Receipts from International Tourism in 2010, 2016, 2017 (USD million) .............................................................. 24 Table 1.7: Arrivals to DI Yogyakarta from source markets, 2016-17 ...................................................................................... 26 Table 1.8: International visitors to Indonesia, DI Yogyakarta and Bali, 2013-17 .................................................................... 27 Table 1.9: International Arrivals in Indonesia by Key Port of Entry ........................................................................................ 28 Table 1.10: Seasonality in Domestic Tourism in Central Java and D.I. Yogyakarta in 2016 (trips) ......................................... 29 Table 1.11: Breakdown of International Visitors to DI Yogyakarta ........................................................................................ 30 Table 1.12: Domestic tourist and trip profiles in DI Yogyakarta and Central Java in 2016 ..................................................... 30 Table 1.13: Number of Hotels and Rooms in the City of Yogyakarta, 2011-2017 .................................................................. 33 Table 1.14: Average expenditure and length of stay in C Java/DIY per region of origin ........................................................ 34 Table 1.15: Length of Stay at star-rated and non-star rated hotels in DIY and Yogyakarta City ............................................ 35 Table 1.16: Percentage of Foreign and Domestic Guests Staying Overnight, by Hotel Classification, in City of Yogyakarta (2014-17) .......................................................................................................................................... 36 Table 1.17: Occupancy rates at star-rated and non-star rated accommodation in DIY ......................................................... 36 Table 1.18: International and domestic visitors to key attractions in Borobudur TDA .......................................................... 37 Table 1.19: International and domestic to key attractions in Yogyakarta TDA ...................................................................... 38 Table 1.20: International and Domestic visitors to key attractions in Prambanan TDA ......................................................... 39 Table 1.21: Distribution of tourists according to purpose of visit and source of information (2016) .................................... 39 Table 1.22: Respondent type/Prior Experience of Destination .............................................................................................. 43 Table 1.23: Age and Gender ................................................................................................................................................... 44 Table 1.24: Party Type and Party Size ..................................................................................................................................... 44 Table 1.25: Respondents’ Working Status .............................................................................................................................. 45 Table 1.26: Points of Entry/Main Transport used in Destination ........................................................................................... 46 Table 1.27: Rating of Road Journeys....................................................................................................................................... 47 Table 1.28: Type of Accommodation Used/Number of Nights Spent in Destination ............................................................. 47 Table 1.29: Reason for Choosing Accommodation ................................................................................................................. 50 Table 1.30: Activities would be interested in participating in in the future (Very Interested/Quite Interested) ................... 55 Table 1.31: Experience of Borobudur ..................................................................................................................................... 57 Table 1.32: Timing of visit to Borobudur Temple ................................................................................................................... 57 Table 1.33: Experience of Prambanan .................................................................................................................................... 63 Table 1.34: Timing of visit to Prambanan Temple .................................................................................................................. 63 Table 1.35: Visitor Expenditure (USD) ...................................................................................................................................