LEADING THE DIGITAL ERA SOCIAl RESPONSIBIlITY 33 We traditionally supported the Ohrid Swimming Marathon which Finally, we should point out that as a company we were the first SOCIAL RESPONSIBILITY has grown into a top sporting event, the Skopje Marathon, the to provide financial support and assistance to the population Social responsibility is becoming increasingly important for Macedonian Tennis Federation, the Basketball Club MZT Skopje affected by the floods in Skopje. We also organized the employees the successful operation of the enterprises, both at global level and the humanitarian giant slalom which is organized in Mavrovo. who, through a voluntary action, donated the essential means so and in Macedonia. Makedonski Telekom, as one of the most In addition to sports, we also constantly invest in music as one of that the population would more easily overcome the crisis which important players in the Macedonian business environment, has the most important segments of society. For many years we have affected them, and who even joined the clearing of the terrain for the the responsibility to not only set high standards or distinguish itself been partners of the broadly recognizable and unique Skopje Jazz purposes of mitigating the devastating effects of the storm which from the other legal entities, but rather to be a driving force of the Festival, as well as the children’s music festivals such as Zlatno occurred at the beginning of August. We showed our humanity not development of the society. Slavejce, Potocinja, Grozdoberce and the children’s festival of only as a company, but we also proved that our employees nurture Albanian songs “Rainbow”. We strengthened and continued our the spirit of providing help whenever it is needed the most! As pioneers in the area of social responsibility, our mission is not support for the music stars Kaliopi, Karolina, Elena Risteska and only to care for our employees, but to also enrich and promote Adrian Gadza. FOUNDATION “ТELEKOM the quality of life of all citizens in the country, as well as to invest in the community thereby improving the environment in which we We also unselfishly invest in culture. We single out the following as FOR MACEDONIA“ operate. Therefore, for many years now we have been continuously more important events: Ohrid Summer Festival, an event to which Since 2016, only one Foundation has been functioning - “Telekom supporting important cultural and sports events, donating and we have been friends for years, then the Novel of the Year which for Macedonia”. The main focus of the Foundation remains the investing in education, health, social and child care, at the same time is organized by “Utrinski Vesnik”, the event “See the Music, Hear same: helping the children from the vulnerable groups, as well as promoting the universally accepted social responsibility values. the Picture, Get a Book”, and we are also traditional supporters of development of the information society and equal involvement of all “Baskerfest”, the Macedonian Opera and Ballet, the “Investment The participants in the workshops had a unique opportunity to Sports, music and culture are the three main pillars of the stakeholders. In this manner, the company aims to provide a better learn about the new “Blockchain” technology which is considered Summit Macedonia 2025” and the “AllWeb event”. We also quality of life in the community in which it operates. sponsorship strategy of Makedonski Telekom. supported projects of public interest in the field of international to be revolutionary just like the Internet and that in the next period it will start to be massively used and gradually replace the current Thus, with our support, we have raised the sports to a higher cooperation such as the “National Day of the Republic of Hungary” Workshops on the Topic of level, continuing the cooperation in 2016 with our best handball and the “Independence Day of America”. IT architectures and processes. It is considered a revolutionary and football club “Vardar”, and we remained the main sponsor “Blockchain” Technology technology, just like the Internet was a few years ago and this is a We were also partners of the traditional Albanian events in the brand new method of processing the digital transactions through the of the Futsal Business League. As supporters of the sports, we The experts from IBM, one of the largest technological companies Republic of Macedonia: “Golden Ant”, “Sounds of the Bazaar”, use of so-called decentralized database and distributed processing decided the National Arena “Philip II” to be rebranded to “Telekom in the world held three workshops on the topic of “Blockchain” “Ensemble Ibe Palikukja”, “Tetovo Cultural Summer”. As one of the that is performed on hundreds of computers. All these machines Arena”. By signing the Cooperation Agreement with the Joint Stock technology, the first of its kind in the region. The workshops, largest donors, we continued keep track of each transaction, so there is no chance to make any Company for Construction and organized by the “Telekom for Macedonia” Foundation, were the cooperation and were part changes afterwards, which guarantees extremely high security and Management of Residential attended by over 100 participants from the Macedonian ICT of the campaign “Go Pink 2016 confidentiality of the transactions, as well as high speed processing. and Commercial Properties, - Steps Against Breast Cancer” companies, IT experts from the public institutions, as well as Makedonski Telekom showed WE ARE DEDICATED TO organized by the organization professors, teaching assistants and students from the ICT faculties at In the next few years, this technology is expected to be widely that the national arena will “Borka”. the state universities. applied in all sectors, ranging from finance, through trade, all get a reliable and trusted SOCIAL PROGRESS AND through to government electronic services. For these reasons, business partner for the future. Makedonski Telekom, for the the workshops organized with the support of the “Telekom for The Stadium in the City Park WELL-BEING purposes of the achievement Macedonia” Foundation were of exceptional importance so that is an impressive facility and of its strategy for connected life the Macedonian IT experts would be familiarized with it prior to its a recognizable landmark of and work, supports the projects becoming a global trend. the City of Skopje and the for support and development of surrounding area. Therefore, our support will not only ensure the the digital society and the promotion of the life and the education promotion of the Telekom Arena in broader terms, in the style of of the young people. So, we donated for the full reconstruction and the world famous stadiums, but we will additionally encourage the refurbishment of the internet classroom and the reading room in healthy lifestyle and the development of sports spirit among the the dormitory Skopje with completely new technical equipment citizens of the country. (computers, printers, scanners and TV sets with Internet connection) whereby the students got a modern corner for learning, getting information and socializing. 34 SOCIAL RESPONSIBILITY Junior Balkan Olympiad in Informatics Sea Hero Quest: Fighting This top programming contest, which was held from 17 to 21 Dementia with а Game September united nine participating countries and 39 junior More than a Game - Quest for Salvation of the Human Brain participants up to 15 years of age. On the event, the best contestants were presented, among whom were also the representatives In May 2016, DT promoted the Sea Hero game for mobile phones in of Macedonia - Marko Chalasan won the silver medal and Josif order to boost the research on dementia. After six months, the initial Tepegjozov, Andrej Velickovski, Darijan Sekerov, Filip Sijakov and results showed that the digitization does not only improve the basic Mila Kjoseva won bronze medals. The gold medals went to the researches, but it also helps in the detection of the disease at an representatives of Moldova, Bulgaria and Romania. early stage. So far, 2.8 million people in 193 countries have played the game, including people from Macedonia. Over 20,000 citizens The Junior Balkan Olympiad in Informatics was held for the tenth from Macedonia downloaded Sea Hero Quest, thus participating in time with the participation of members of the Balkan Initiative: the largest study in the history ever done for dementia. Macedonia, Cyprus, Romania, Moldova, Greece, Serbia, Bosnia and Herzegovina, Bulgaria and Slovenia. If the outdated - conventional methods were used, the scientists would have taken several decades in order to collect the data in the laboratory. In addition, for the first time, the game created a global database which will allow the scientists to derive standardized data about the spatial awareness of the people of all ages and both sexes – which constitutes the basis for the largest study in the world for research of dementia. Previously, the scientists assumed that the orientation ability declines only with advanced age. However, the analysis of the data of the game shows that the orientation ability begins to deteriorate in people at the age of 19. And when it starts, the deterioration usually continues throughout life. Identifying dementia at an earlier stage, before the patients start having memory problems, will be a milestone. The data collected in the game will also enable the introduction of more targeted therapies. The “Telekom for Macedonia” Foundation supported the event and The anonymous data from the game are stored in the high security hosted the closing ceremony and awarding of medals on this jubilee data center in Munich, where it is available to researchers. Hence, Olympiad. we can be proud that Sea Hero Quest is not just a game which is fun to play, but which also encompasses a humane purpose and which Donation numbers will help scientists to find a cure or salvation for dementia.