SiECOND FRONT COLUMBIA MISSOURjAN.TuwdayAprll 23, 1985"P Journalism Week Friendly urges media care Agency chief likes her work used humor local- went into it be-cau-se By David Hwtz port was published or broadcasted Edward R Murrow He joined By Nlra Kaplan stead, she and she odd. "Most Mlssourian staHwrttsr with Friendly said. CBS in 1951 and helped produce Mlssourian stall writer ized the supermarket chain by ad- something didn't work out.' actual malice, to Such an interpretation of the Murrow's "Hear it Now5' radio vertising in the New York Times Despite her dedication th When Murrow switched to Jo Foxworth says advertising and making frequent references to field, Foxworth faced adversity , Fred Friendly, former CBS First Amendment has turned show and professor against journalists, he said. 'In television, Friendly went with him has the best and the worst aspects New York. throughout much of her career News executive " Sales volinn for the mark my emeritus at Columbia University, the 1960s mat's all turned upside and helped produce "See it Now of business "It was hell getting fint "Advertising has been de- has increased 70 percent, even job," she said. "I worked first In a told a gathering of journalists and down because it's equally hard for In an interview before his dependent scribed as the most ulcerating though the campaign "went newspaper job selling ads and . journalism students Monday night the to prove he acted speech, Friendly expressed his enough without " business of all," Foxworth told a against conventional marketing then in a department store In , that they are not careful malice fears for journalism. "I'm saying A profession. The truth is the best way to get Journalism Week audience Mon- wisdom." Jackson, Miss about their the press is in trouble and we campus much of life, Foxworth Sex Friendly spoke to about 430 peo- the story right, avoid libel suits day on the University For her discrimination was another ought to understand it,' he said flaws and frustra- has reveled in going against the problem "The line for woman is ple who attended the University and improve the image of the me- ' es- "But for all its most wn, news is the Ty-lersto- The media tions, it's the most wonderful way grain Foxworth was born in firmly drawn at middle manage- , School of Journalism's 76th annual dia, Friendly said "You can print will ' sential product we have It Miss , and attended Mis- Above Journalism Week banquet at the what's true and what you know is to make a living" ment that it's men, units keep us free" sissippi University for Women be- the woman owns company " Lela Raney Wood Student Center true" Foxworth, who now heads her the she was expelled Founding a company was Fox-wort- h's at Stephens College That way, the public judges the During his speech, Friendly own advertising agency in New fore for courts, York, recalled a campaign she de- criticizing the head of the Univer- method of rising through I Friendly illustrated his point by media, not the he said said, worry about us I worry I and Mississippi Legis- the advertising reviewing evolution of the "Let the only court that matters, about press as being per- veloped for the D'Agostino Super- sity the ranks. "I dont uka the the providing curriculum to run an con- Amendment and then saying the court of public opinion, de- not as being too bold, but markets lature for a ad agency," the First ceived, "taught us to be planters' fessed. hate writer. not appreciate the of not always knowing what "They came to us with a budget that "I it - I'm a journalists do cide" But the agency the changes have had Friendly first became known in they're doing" less than $100,000, which is nothing wives" ad business is so impact She then came to the Universi- structured that you cannot pro- the amendment was written journalistic circles in 1938 when he in New York, and I had to plan our since - ty's School of Journalism in 1939, gress until you go into manage- in 1789 wrote, produced and narrated his Journalists' ignorance is caus- f strategy with the greatest care," "self-inflict- ed II from the beginning to ment." For instance, a 1984 US Su- own radio show, "Footprints in the ing wounds" that she said determined II advertising out despite tribulauuu., preme Court decision said that in Sands of Time" are hurting the media's credibili- - Foxworth abandoned traditional major in the II am one of the few people who Foxworth says she can't think of a order to win a libel suit, a public Friendly was a friend and part- ty, Friendly said It's posing an ad pitches of cheap prices and "I high-qualit- y deliberately," better radio-televisio- n to the press " I merchandise In went into the field career for herself I official must prove that a news re-- ner of celebrity embarrassment t A bronze plaque commemorating James Cash Penney, the native Mlssourian Who , established J C Penney Co , was unveiled i Monday by University Chancellor Barbara Uehling She is pictured at right with Rob ! ert B Gill, vice chairman of the Board of J C Penney C Penney Uni--I Penney established the J sjiajBBaK 5BSaBHff38BsBHsaBSBBSaBsBL iflajiPssaBassBssXaval versity of Missouri Newspaper Awards in 1960 to recognize excellence in reporting and editing Also, since 1982, the School of Journalism has been sponsoring an an i nual J C Penney-Universit- y of Missouri Television Awards for Community Lead- ership under a grant from the company Hanging outside the Gannett Auditori urn in the University s School of Journal- ism, the plaque states that Penney was committed to supporting the University and the "principles of fairness and truth in reporting the evolving lifestyles of the American people " Earl English, dean emeritus of the School of Journalism, said at the ceremo ny that students benefit from the Penney Missouri program, which holds a yearly newspaper workshop This year, seminar sessions were held to explore topics rang ffVB9BjBSBBfi HHSDJBSi BJSSlSSBjBfiBflMjBaiaESBBffSBBBBaa&SH, BX8SHaaBaanBJS2BJiSSwnS9BaaafHpl. iHSeSJL 'WBjBSSHBJBnsvJ ing from creative editing to layout and de in Th EemBhSHhk sHnSSn 'sflBHS&MBBSsHIHCr!! lnSrafiRfliBHBBflVBtiK!$B... -- " auB flHsBsamS sign newspapers' lifestyle sect'ons j?3iSSflBfflBBBoi. HtJHBHBa tfJBjr IbbhssbbbBsm awards program also encompasses a tele BK0SSKUmBKBssSt!SSMSBBI3ESBiBiSKSmiifi vision workshop Women journalists say equality fight not over By Elizabeth Evans not lose my job " Bay Boat Show for the job "I got that job van (of ABC's morning news) said 'I love wept for joy Her editor said of the teary Mlasourlan stall wrttar She told the packed auditorium that while because I could write," she said world affairs,' " Craft deadpanned "How eyes, "I dont have a women reporter who is being a black and a female matters these Joan Richman, vice president of CBS lucky for all of us" a reporter first and a woman second," Mus- Despite beer ads to the contrary, women days, there was a time when her gender and News, said women have made vast strides Not only is the woman journalist mea- catine related in the media still can't "have it all " her race were a liability in the media, but still have trouble getting sured by a different standard, but Lt Gov Tad Bartimus, a graduate of the Universi- That was the consensus of seven promi- When she attempted to enter Northwest-e- m into management positions Woods said women politicians are given dif- ty and a correspondent for the Associated nent women discussing the media Monday University's Medill School of Journal- There is trust and loyalty among the ferent coverage than men Press, spoke of the anger among women and at the University's Jesse Hall In two sepa- ism in the early 1960s, the school's dean, a men," she said "Women have to keep slug- "We're still somewhat of a novelty," she not only among those who are journalists rate panel discussions, the group gave about "great, white fatherly" type, tried to per- ging along, (you'll make it) if you're willing said "And the news business loves nove- "We were brought up to be very lady- 500 people insight into the fights yet to be suade her to become a teacher to prove yourself again and again " lties" like," she said "But when you uncork the fought for equality in the media "He suggested Chicago's Teachers' Col- Craft, who has covered the news and been When Woods unsuccessfully ran for the bottle there is anger." be- The panels, part of the University's Jour- lege," she said "I can laugh at that now covered by the news as a result of her sex-descrumnat-ion state senate in 1976, she said she was disillu- Bartimus, who tells stories about ordinary nalism Week, included Christine Craft, who cause between the years of 1971 and 1974 I case against Metromedia sioned people doing extraordinary things, said peo- sex-discriminat- ion " filed a suit after being was on the faculty of Northwestern Inc , said that women should not have to "I ran for (state) senate with a platform ple are getting angry at what she called an demoted from a television-anchorin- g job, While Simpson's career has been helped work twice as hard to compete with men with issues that I thought were important," elitist media that does not portray real life and Harnett Woods, Missouri's first woman and hindered by being a woman, NBC vice ' I am a fifth-generati- on American," she Woods said But the press, she said, con- accurately.