ANNA UNIVERSITY, CHENNAI UNIVERSITY DEPARTMENTS M. Sc. ELECTRONIC MEDIA(5 YEARS INTEGRATED) REGULATIONS – 2015 CHOICE BASED CREDIT SYSTEM PROGRAMME EDUCATIONAL OBJECTIVES (PEOs): To produce multi-skilled media content producers for ever changing media landscape. To inculcate the various skill, knowledge and attitude for budding media professionals. To test and practice various theories of communication and contemporary research methods. To learn a broad range of digital media skills, concepts, terminologies, formats, trends, and infrastructure requirements. Students will demonstrate the ability to think critically, creatively and independently. Students will be able to trace the history and development of freedom of speech and press and will demonstrate an understanding of the origins, functions, and evolution newspapers, TV and Radio in India. PROGRAMME OUTCOMES(POs): At the end of the course the students will be able to Explain the significance of major moments in communication and media history. Use communication theory to analyze and evaluate individual, group, and mass media messages for how they work and for their consequences. Create communicative materials that incorporate communication theory, audience analysis, and rhetorical and persuasive strategies. Be sensitive to and respectful of cultural differences in communicative and media practices. Recognize an ethical responsibility to other individuals, the community, the discipline, the profession, and society as a whole based on various perspectives and associated standards of ethical communication in face-to-face and mediated environments. Explain how human communication is impacted by various technologies and media. Use the history of communication and media to explain the present and anticipate the future of the field. 1 ANNA UNIVERSITY, CHENNAI UNIVERSITY DEPARTMENTS M. Sc. ELECTRONIC MEDIA (5 YEARS INTEGRATED) REGULATIONS – 2015 CHOICE BASED CREDIT SYSTEM CURRICULA AND SYLLABI SEMESTER I COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY HS7101 Professional English – I FC 3 3 0 0 3 XM7101 Critical Thinking and Creativity PC 3 3 0 0 3 XM7102 Evolution of Media FC 3 3 0 0 3 XM7103 Principles of Journalism PC 3 3 0 0 3 XM7104 Writing for Media PC 3 3 0 0 3 PRACTICAL HS7111 Language Laboratory FC 4 0 0 4 2 XM7111 Computer Graphics Laboratory PC 5 1 0 4 3 XM7112 Drawing Laboratory – I FC 6 2 0 4 4 TOTAL 30 18 0 12 24 SEMESTER II COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY HS7201 Professional English- II FC 3 3 0 0 3 XM7201 Audiography PC 5 3 0 2 4 XM7202 Introduction to Communication FC 3 3 0 0 3 XM7203 Photography PC 3 3 0 0 3 XM7204 Programming language FC 3 3 0 0 3 PRACTICAL XM7211 Drawing Laboratory – II FC 6 2 0 4 4 XM7212 Photography Laboratory PC 4 0 0 4 2 XM7213 Programming Laboratory FC 4 0 0 4 2 TOTAL 31 17 0 14 24 2 SEMESTER III COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7301 News Reporting PC 3 3 0 0 3 XM7302 Principles of Advertising PC 5 3 0 2 4 XM7303 Principles of Animation FC 3 3 0 0 3 XM7304 Radio Progamme Production PC 3 3 0 0 3 XM7305 Videography PC 5 3 0 2 4 PRACTICAL XM7311 2D Animation Laboratory PC 4 0 0 4 2 Radio Progamme Production PC 4 0 0 4 2 XM7312 Laboratory PROJECT XM7313 Journalism Project EEC 6 0 0 6 3 TOTAL 33 15 0 18 24 SEMESTER IV COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7401 Critical Issues in Media PC 3 3 0 0 3 XM7402 Editing Techniques PC 3 3 0 0 3 XM7403 Electronic Journalism PC 5 3 0 2 4 XM7404 Media Law and Ethics PC 3 3 0 0 3 Public Relations and Event PC 3 3 0 0 3 XM7405 Management PRACTICAL XM7411 Editing Laboratory PC 4 0 0 4 2 XM7412 User Experience Design PC 5 1 0 4 3 PROJECT XM7413 Public Relations and Event EEC 6 0 0 6 3 Management Project TOTAL 32 16 0 16 24 SEMESTER V COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7501 Art direction and production design PC 3 3 0 0 3 XM7502 Online Journalism PC 3 3 0 0 3 XM7503 Science behind animation PC 3 3 0 0 3 XM7504 Television Programme Production PC 4 4 0 0 4 XM7505 Web Designing PC 3 3 0 0 3 PRACTICAL XM7511 3D Animation Laboratory PC 4 0 0 4 2 XM7512 Web Designing Laboratory PC 4 0 0 4 2 PROJECT XM7513 Video Production Project EEC 6 0 0 6 3 TOTAL 30 16 0 14 23 3 SEMESTER VI COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7601 Communication for Development PC 3 3 0 0 3 XM7602 E - Content Creation PC 3 3 0 0 3 XM7603 Environment and Media PC 4 4 0 0 4 XM7604 Media Psychology PC 3 3 0 0 3 XM7605 Visual Effects PC 3 3 0 0 3 PRACTICAL XM7611 Documentary Production Laboratory PC 6 2 0 4 4 XM7612 E- Content Laboratory PC 4 0 0 4 2 XM7613 Visual Effects Laboratory PC 4 0 0 4 2 TOTAL 30 18 0 12 24 SEMESTER VII COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7701 Educational Media PC 5 3 0 2 4 XM7702 Game Development PC 3 3 0 0 3 XM7703 Statistical Techniques PC 3 3 0 0 3 Elective I PE 3 3 0 0 3 Elective II PE 3 3 0 0 3 PRACTICAL Educational Content Creation XM7711 PC 4 0 0 4 2 Laboratory Elective- II Laboratory PE 4 0 0 4 2 PROJECT XM7712 Game Development Project EEC 6 0 0 6 3 TOTAL 31 15 0 16 23 SEMESTER VIII COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS PROJECT XM7811 Internship EEC 32 0 0 32 16 TOTAL 32 0 0 32 16 4 SEMESTER IX COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7901 Communication Theories PC 3 3 0 0 3 XM7902 Film Studies PC 4 4 0 0 4 XM7903 Research Methodology PC 5 3 0 2 4 Elective – III PE 3 3 0 0 3 Elective – IV PE 3 3 0 0 3 PRACTICAL Elective – III Laboratory PE 4 0 0 4 2 Elective –IV Laboratory PE 4 0 0 4 2 PROJECT XM7911 Creative and Innovative Project EEC 6 0 0 6 3 TOTAL 32 16 0 16 24 SEMESTER X COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS PROJECT XM7091 Research Project EEC 32 0 0 32 16 TOTAL 32 0 0 32 16 Total Credits for the Programme: 222 FOUNDATION COURSES (FC) COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS Professional English – I FC 3 3 0 0 3 Evolution of media FC 3 3 0 0 3 Language Laboratory FC 4 0 0 4 2 Drawing Laboratory – I FC 4 2 0 4 4 Professional English- II FC 3 3 0 0 3 Introduction to Communication FC 3 3 0 0 3 Programming Laboratory FC 4 0 0 4 2 Programming language FC 3 3 0 0 3 Drawing Laboratory – II FC 6 2 0 4 4 Principles of Animation FC 3 3 0 0 3 PROFFESIONAL CORE (PC) COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS Principles of Journalism PC 4 3 0 0 3 Critical thinking and creativity PC 3 3 0 0 3 Writing for Media PC 3 3 0 0 3 Computer Graphics Laboratory PC 5 1 0 4 3 Audiography PC 5 3 0 2 4 5 Photography PC 3 3 0 0 3 Photography Laboratory PC 4 0 0 4 2 News Reporting PC 3 3 0 0 3 Principles of Advertising PC 5 3 0 2 4 Radio Progamme Production PC 3 3 0 0 3 Videography PC 5 3 0 2 4 2D Animation Laboratory PC 4 0 0 4 2 Radio Progamme Production PC 4 0 0 4 2 Laboratory Media Law and Ethics PC 3 3 0 0 3 Critical Issues in Media PC 3 3 0 0 3 Editing Techniques PC 3 3 0 0 3 Electronic Journalism PC 5 3 0 2 4 Public Relations and Event PC 3 3 0 0 3 Management User Experience Design PC 5 1 0 4 3 Editing Laboratory PC 4 0 0 4 2 TelevisionProgramme Production PC 4 4 0 0 4 Science behind animation PC 3 3 0 0 3 Web Designing PC 3 3 0 0 3 Online Journalism PC 3 3 0 0 3 Art direction and production PC 3 3 0 0 3 design 3D Animation Laboratory PC 4 0 0 4 2 Web Designing Laboratory PC 4 0 0 4 2 Communication for Development PC 3 3 0 0 3 Visual Effects PC 3 3 0 0 3 E - Content Creation PC 3 3 0 0 3 Media Psychology PC 3 3 0 0 3 Environment and Media PC 4 4 0 0 4 E- Content Laboratory PC 4 0 0 4 2 Visual Effects Laboratory PC 4 0 0 4 2 Documentary Production PC 6 2 0 4 4 Laboratory Statistical Techniques PC 3 3 0 0 3 Educational Media PC 5 3 0 2 4 Game Development PC 3 3 0 0 3 Research Methodology PC 5 3 0 2 4 Communication Theories PC 3 3 0 0 3 Film Studies PC 4 4 0 0 4 6 EMPLOYABILITY ENHANCEMENT COURSES (EEC) COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS Journalism Project EEC 6 0 0 6 3 Public Relations & Event EEC 6 0 0 6 3 Management Project Video Production Project EEC 6 0 0 6 3 Game development Project EEC 6 0 0 6 3 Internship EEC 32 0 0 32 16 Creative and Innovative Project EEC 6 0 0 6 3 Research Project EEC 32 0 0 32 16 PROFFESIONAL ELECTIVES (PE) ELECTIVES FOR ELECTIVES I COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7001 Business Journalism PE 3 3 0 0 3 XM7004 Community Journalism PE 3 3 0 0 3 XM7005 Community Media PE 3 3 0 0 3 XM7006 Compering Techniques PE 3 3 0 0 3 XM7007 Conflict and Peace Journalism PE 3 3 0 0 3 XM7008 Data Journalism PE 3 3 0 0 3 XM7009 Development Reporting PE 3 3 0 0 3 XM7014 Electronics for Radio and Television PE 3 3 0 0 3 XM7015 Health communication PE 3 3 0 0 3 XM7018 Investigative Reporting PE 3 3 0 0 3 XM7019 Media and Disaster Management PE 3 3 0 0 3 XM7020 Media and Social Responsibility PE 3 3 0 0 3 XM7021 Media and Sustainable Development PE 3 3 0 0 3 XM7024 Media Management and PE 3 3 0 0 3 Entreprenership XM7031 Operations Research for Media PE 3 3 0 0 3 XM7032 Political Communication PE 3 3 0 0 3 XM7033 Social Media PE 3 3 0 0 3 XM7034 Sports Journalism PE 3 3 0 0 3 XM7035 Tamil Journalism PE 3 3 0 0 3 FOR ELECTIVES II, III& IV COURSE CONTACT COURSE TITLE CATEGORY L T P C CODE PERIODS THEORY XM7002 Character Animation PE 3 3 0 0 3 XM7010 Digital Film Making PE 3 3 0 0 3 XM7012 Digital Story Telling PE 3 3 0 0 3 7 Integrated Marketing PE 3 0 0 3 XM7016 3 Communication XM7022 Media Commercials PE 3 3 0 0 3 XM7025 Media Soaps and Society PE 3 3 0 0