JAN FEB information 12 V 16 | N 01 outlook THE MAGAZINE OF THE SPECIAL LIBRARIES ASSOCIATION COMPETENCIES FOR LIBRARIANS Delivered via the IEEE Learning Management System IEEE eLearning Library The premier online collection of short ■ Advanced technology courses, written courses and conference workshops and peer-reviewed by experts ■ The IEEE eLearning Library presents a better Earn CEU and PDH continuing education credits way to learn for technology professionals, students and any organization who wants its ■ Relaxed, self-paced, online team to strive, excel and stay competitive. IEEE is a certifi ed continuing education provider Find out what IEEE eLearning Library can do for your organization: www.ieee.org/go/elearning 11-PIM-0177b-OutlookJrnl-Trim-8.125x10.75-R1.indd 1 4/26/11 9:52 AM JAN FEB information 12 V 16 | N 01 outlook THE MAGAZINE OF THE SPECIAL LIBRARIES ASSOCIATION INFO VIEW GLOBAL LIBRARIANSHIP 3 Future Now: 20 Feeling Squeezed by Operation Agility Political Pressures BRENT MAI CINDY ROMaiNE, SUSAN FiFER CANBY, AND ED CORTEZ INSIDE INFO 5 Lau Named Librarian SLA MEMBER INTERVIEW of Year · Conference 25 10 Questions: Registration to Open in Nerisa Kamar February STUART HALES INFO NEWS MARKET SHARE 6 Bill Would Blunt Public 28 Creating and Executing FOCUS: Access to Scholarly a Marketing Plan COMPETENCIES Publishing · Report JILL STRAND FOR LIBRARIANS Favors Copyright Protection for Pre-1972 INFO TECH Sound Recordings · 30 Ten Ways to Make Certain Types of Yourself Indispensable 9 # PreTitleparing here Future Information to Become STEPHEN ABRAM ProfessionalsAUTHOR through Broad Market Drivers in Coming Competency Planning Decade · Repository 32 Industry Events 16SA NDRTitleA HI RSHhere Service Available to Webinars AUTHOR Federal Agencies Ad Index 12 Updating Competencies for Federal Librarians CAROL E. RAMKEY 16 Collaborate to Stay Relevant KARÉ ANDERSON 17 The Core Competence of Innovation BRUCE ROSENSTEIN 18 Incompetence is Preferable to Competence BY SETH GODIN 18 Your Core Competencies Should Set You Apart BY GEOFFREY MOORE Invest in SLA and invest in your future! SLA – CONNECTING YOU WITH YOUR FUTURE Make the most of your SLA membership and enhance your career throughFULL PG unique. BLEED AD and valuable member benefi ts, including:PG. 2 Information Outlook Online – access Information Outlook anytime, anywhere. The online version of SLA’s magazine is the source on trends and practices. Check it out today. Click University™ offers most of its online content at no charge as an exclusive membership benefi t. Included are educational webinars and REPLAYS of recorded webinars, 23 Things, and the SLA Innovation Lab. Wikis, blogs, discussion lists, and other social media tools allow you to share information and advice with your colleagues. Explore and expand your networking opportunities. Get the latest information on everything from your chapter, your division or from the SLA 2012 Annual Conference & INFO-EXPO in Chicago at the McCormick Place, 15-18 July. For more information and to view a full list of SLA member benefi ts, visit www.sla.org/membership and click Member Benefi ts. New benefi ts, services, and discounts are added frequently. www.sla.org/membership INFO VIEW consultant, a futurist, and a communi- Future Now: Operation Agility cations expert offer their perspectives on core and professional competencies. I encourage you to examine your own professional competencies and take seriously the incredible power of your Information professionals must always be ability to communicate them within prepared to adapt to new forces, and SLA has a your organization. These competencies broad array of resources to help them respond. and the agility with which you articulate them will set you apart within your orga- BY BRENT MAI, SLA PRESIDENT nization and the information industry. Through SLA’s educational, networking and volunteer opportunities, you can upgrade and expand your competen- “Future Ready” was the invigorating tion profession, both personally and cies and practice their application in annual theme of 2011 SLA President virtually. They are the best professional a safe environment—among your SLA Cindy Romaine. One of its cornerstone colleagues you could ever get to know, cadre of professional colleagues. components was the Future Ready 365 whether they’re in your own communi- Webinars. SLA presents free and blog (futureready365.sla.org), and the ty, across the continent, or on the other low-cost Webinars throughout the year posts and comments on the blog defi- side of the globe. They make you more on topics that address the most critical nitely inspired the theme I chose for my agile by assisting you with information needs of our daily professional lives. The 2012 presidential year: “Future Now.” inquiries about subjects with which you experienced practitioners who present As I read the daily blog posts on are not familiar. As Sharlyn Lauby, a these Webinars are agile professionals Future Ready 365, it became evident leading human resources consultant, who are well versed in the topics they that, in many respects, the concepts author and blogger, says, “If you want discuss. The Webinars are offered at being postulated were already under to keep [your customers happy], you your desktop, and most are available to way. I reasoned that if we are going need to be agile—answer their ques- replay at any time. to be truly prepared, we need to be tions quickly and completely, respond Social media. SLA members actively thinking “in the future” already. And to their requests, and deliver your best hone their professional agility through how can we best prepare for this future information.” social media outlets, engaging one that is already here? We’ve got to be Your SLA colleagues can help you another through Facebook groups and agile—nimble and quick to adjust to make your career more agile as well. LinkedIn discussions. They share ideas new forces with new ideas and new Personally, I’ve been on both ends of in tweets, on blogs, and through discus- solutions. So I added a subtext to my this career agility equation: I’ve been sion lists. All of these communication theme. I’m calling it “Future Now: hired by SLA colleagues, and I’ve hired avenues help make us more agile in this Operation Agility.” SLA colleagues. information-rich age. In our professional lives, agility is def- Continuing education. SLA offers a Publications. Information Outlook initely a critical success factor. Michael variety of continuing education oppor- and the various chapter and division Hugos, chief information officer and tunities to keep your skill set as agile as publications, whether published online principal at the Center for Systems possible. Whether you’re participating or in print, provide yet more venues Innovation [c4si] and author of Doing in one of SLA’s certificate programs for exchanging our collective profes- Business in Real Time, puts it this way: (copyright management, competitive sional knowledge with one another. “Agility means that you are faster than intelligence, or knowledge manage- The Business & Finance Division and your competition. Agile time frames are ment), attending a course at the annu- the Academic Division each provide measured in weeks and months, not al conference, attending a workshop avenues for peer-juried professional lit- years.” sponsored by a local chapter, or par- erature, helping propel SLA members to Tomorrow is already here. In our ticipating in a Click University session, the forefront of their careers within their rapidly evolving global environment, we you’ll be better prepared (read “more organizations. must be able to proactively anticipate agile”) to anticipate what the future Volunteering. The pessimists among and positively respond to the needs has to offer and be ready to add value us would say that by emphasizing vol- of our organizations. SLA provides to the responses you make within your unteer experience, SLA is just trying many platforms for us to develop and organization. to get others to do the work of the enhance our professional agility. Competencies. In this issue of association. Well, to some degree, that Colleagues. Through SLA, you’ll meet Information Outlook, fellow information may be an outcome of such activity— hundreds of colleagues in the informa- professionals as well as a technology but the governance structure of SLA INFORMATION OUTLOOK V16 N01 JANUARY/FEBRUARY 2012 3 INFO VIEW and its reliance on volunteer effort is a purposeful opportunity that SLA provides to enhance your personal and professional success. The opportunity to serve in SLA’s volunteer leadership roles is another benefit you can use to enhance your professional portfolio with demonstrable experience as a meeting organizer, group leader, budget plan- ner, copywriter, or time manager. Toolkit. The SLA Future Ready Toolkit provides strategic agility resources that contain information on how to use social media and other emerging tech- nologies, uncover alternative careers, SAVE THE DATE! add value to your deliverables, com- municate effectively with stakeholders in your organization, plan, write and present a value-added budget, and market with the three P’s (packaging, promotion, and promotion). Professional programs. Discounts and member-specific programs of study are SLA 2012 offered through SLA partnerships with Drexel University and San Jose State Annual Conference & INFO-EXPO University. These professional degree programs are excellent opportunities to maximize career advancement in your 15 – 18 July 2012 organization and mobility throughout McCormick Place • Chicago, Illinois our profession. SLA is the world’s largest professional Networking, learning, and much more! association dedicated to the personal career growth and advancement of pro- fessionals in the information industry. In today’s economy, we need to take advantage of every opportunity for self- Register Early and SAVE $$! improvement. Share with your non-SLA www.sla.org/chicago2012 colleagues the value of agility in your organization and the personal impact that SLA has had on your career.