CREATE TOGETHER A CREATIVE INDUSTRIES COUNCIL STRATEGY FOR CROSS INDUSTRY COLLABORATION THE NEXT 5 YEARS #CREATEUK #CREATETOGETHER Creative Industries Council OUR MISSION CONTENTS SECTION 1 02 05 08 USING B RITISH ACKNOWLEDGEMENTS FOREWORD INTRODUCTION 09 10 11 AT A GLANCE AIMS STRATEGIC CREATIVITY GOALS TO INSPIRE 12 14 MEASURING CURRENT SUCCESS MEASURES THE UK AND OF SUCCESS SECTION 2 16 18 22 8 DRIVERS DIGITAL DIVERSITY THE WORLD FOR GROWTH INFRASTRUCTURE ADVERTISING ARCHITECTURE ARTS & CULTURE 26 30 34 CRAFT EDUCATION FINANCE INTELLECTUAL DESIGN & SKILLS FOR GROWTH PROPERTY FASHION GAMES MUSIC PUBLISHING TECH 38 42 46 INTERNATIONAL REGIONS REGULATION TV & FILM & CLUSTERS 48 OUR PARTNERS Create Together A Creative Industries Council strategy for Cross Industry Collaboration The next 5 years Supported by ACKNOWLEDGEMENTS Chairs Sub-Group Chair (industry and government) (government) Thank you to the following people who contribute tirelessly to the work of the Creative Industries Council Strategy Sub-Groups Digital Infrastructure Bel Reed Design Council International Gwyn Owens DCMS Nicola Mendelsohn CBE The Rt Hon Sajid Javid MP The Rt Hon John Whittingdale Ed Vaizey MP Chair Andy Payne OBE AppyNation Judith Rosser-Davies British Fashion Council (UKTI Sector Advisory Group) Victoria Powell Indielab VP EMEA Facebook Secretary of State for Business, OBE MP Secretary of State Minister of State for Culture Innovation and Skills for Culture, Media and Sport and the Digital Economy Pauline Tambling CBE Creative & Cultural Co Chairs Denise Proctor Noise Festival Hasan Bakhshi MBE Nesta Skills Tim Davie BBC Worldwide Najma Rajah BBC Will Black Federation of Small Businesses Dr Jo Twist OBE UKIE Ed Vaizey DCMS Clare Reddington Watershed Theo Blackwell UKIE George Windsor Nesta Rosina Robson Pact Emilie Boman Virgin Media Annie Warburton Crafts Council Nick Allott Cameron Mackintosh Andrea Stark Foundation for FutureLondon Christopher Chave-Cox Optimity Susie Winter The Publishers Association Joss Croft UKTI Jonnie Turpie MBE Maverick TV CIC and Sub-Group Chairs Emma Collins CBI Julian David TechUK Mark Turpin YogCast (industry) Matthew Evans BroadbandUK Finance for Growth Jo Dipple UK Music Annie Warburton Crafts Council Harriet Finney Creative Industries Federation Chair Caroline Norbury MBE Creative Rosy Greenlees Crafts Council Evelyn Wilson The Culture Capital Exchange Edward Humphrey BFI England Janet Hull OBE IPA Dan Wood UKIE Gill Johnson Arts Council England Oli Hyatt Animation UK Phil Jones Wired Sussex Shaun Beaney ICAEW Stephen Lotinga The Publishers Association Regulation Tim Lefroy Advertising Association Stephen Bristow Saffrey Champness John Mathers Design Council Chair Sue Eustace Advertising Association Skye MacLeod TechUK Matt Brown Innovate UK Nick McDowell Arts Council Garry Miller BT Helen Burrows BT John McVay Pact Maria Balermpa Creative Skillset Jeremy Silver Digital Catapult John Davies Nesta Amanda Nevill CBE BFI Mike Bartley UKTI Till Sommer Internet Service Providers Irene Graham British Bankers Association Caroline Norbury MBE Creative England Max Beverton Sky Hasan Bakhshi MBE Josh Berger CBE Dinah Caine CBE Tim Davie Tony Hall CBE Association Tom Kiehl UK Music Lucy Philippson BBC Worldwide Fiona Clarke-Hackston British Screen Nesta Warner Bros Creative Skillset BBC Worldwide BBC Bill Thompson ThornBurrowThompson Fiona Kilkelly KTN Caroline Rush CBE British Fashion Council Advisory Council Susie Winter The Publishers Association Liam O’Shea Creative England Graham Sheffield British Council Carol Comley BFI Gwyn Owens DCMS Dr Jo Twist OBE UKIE Harriet Finney Creative Industries Diversity Stephen Pegge Lloyds TSB Alan Vallance RIBA Federation Chair John McVay Pact Andy Tomlinson UKIE David Willrich DJ Willrich Kate Foster Advertising Association Jenny Tooth UK Business Angels Association Adrian Wootton Film London Linda Griffin King Julia Bennett Crafts Council Rosa Wilkinson IPO Debra Harding MRS Angela Bonora Creative Skillset Marketing and Communications Group Craig Hepburn BIMA Holly Burton Crafts Council Intellectual Property Chair Janet Hull OBE IPA Helen Keefe BBC Collette Cork-Hurst Arts Council England Chair Geoff Taylor BPI Richard Lindsay IPA Doreen De Bellotte Ravensbourne Esther Carder Kingston Smith Anamaria Missouri COBA John Kampfner Andy Heath MBE Darren Henley OBE Janet Hull OBE Creatrive Industries Tim Lefroy Jo Dipple UK Music Trevor Albery Warner Brothers Giles Crown Lewis Silkin Tom Morrison-Bell Blue Rubicon UK Music ACE IPA Federation Advertising Association Eliza Easton Creative Industries Federation Dawn Ashman Arts Council England Spohie Densham UKIE Madeleine Richards ITV Harriet Finney Creative Industries Federation Liz Bales Industry Trust John Durkan UKTI Nick Stringer IAB Ele Hill UK Music Theo Blackwell UKIE Alex Fleming British Council Zack Thornton DMA Emma House The Publishers Association Emilie Boman Virgin Media Carlos Grande Editorial Consultant Michael Todd Google Abid Hussain Arts Council England Magnus Brooke ITV John Mathers Design Council Andy Tomlinson UKIE Tom Kiehl UK Music Bill Bush Premier League Clara Mercer British Fashion Council Nick Toon Time Warner Seonaid Macleod The Publishers Association Daniel Butler Virgin Media Amie Mulderrig DCMS Neil Watson BFI Anna Mansi BFI Emma Collins CBI James Murtagh-Hopkins UK Music George Windsor Nesta Oliver Morris UK Music Carol Comley BFI Dawn Paine Creative England Anjani Patel Pact Jill Read Crafts Council Carole Cosgrove Technical Working Group Ian Livingstone CBE Jack Powell Creative Industries Federation Michelle De Conto British Fashion Council Jane Saunders Creative Skillset Chair Hasan Bakhshi MBE Nesta Video Games Entrepreneur Stephen Lotinga John Mathers John McVay Amanda Nevill CBE Denise Proctor NOISE Festival Jessica Dickinson CBI Leila Siddiqi IPA and Author The Publishers Association Design Council Pact BFI Tiffany Radmore Crafts Council Jo Dipple UK Music Amber Vassiliou Pact Penny Allen DCMS Jane Saunders Creative Skillset Becky Foreman Microsoft David Ward Arts Council Kion Ahadi Creative Skillset Leila Siddiqi IPA Vicki Geddes BAS Susie Winter The Publishers Association Julia Bennett Crafts Council Dr Jo Twist OBE UKIE Chloe Jago Alliance for IP Steve Woolley CIM Matt Brown Innovate UK Angela Whelan UKTI Tom Kiehl UK Music Helen Burrows BT Deborah Williams BFI Jason Kingsley TIGA Regional Clusters Policy Group Edward Clarke Centre for Cities Dr George Windsor Nesta Adam Kinsley BSKYB Co Chairs Paul Crawford DCMS Daniel Wood UKIE Owen Larter Microsoft Tom Campbell KTN John Davies Nesta Eddie Levitan Alliance for IP John Newbigin OBE Creative England Jessica Dickinson CBI Education & Skills Stephen Lotinga The Publishers Association Karen Fraser Advertising Association Chair Dinah Caine CBE Creative Skillset Ross Lynch IPO Paul Appleby Vidcomms Mary Gregory DCMS John Newbigin OBE Caroline Norbury MBE Andy Payne OBE Denise Proctor Caroline Rush CBE John Mathers Design Council Paul Bristow Arts Council Pippa Hall IPO Creative England Creative England AppyNation Noise Festival British Fashion Council Bridget Beale BIMA George McGeorge Pact Adam Buss Derby Quad Charlotte Holloway TechUK Nikki Christie BFI John McVay Pact Dinah Caine CBE Creative Skillset Luke Hebblethwaite UKIE Nicky Dewar Crafts Council Hugh Milward Microsoft Prof Rachel Cooper OBE Lancaster University Adala Leeson English Heritage Harriet Finney Creative Industries Federation Ian Moss BPI Lou Cordwell Magnetic North Sanjiv Mahajan ONS Kate Foster Advertising Association Siobhan O’Leary BFI Jon Dovey University West of England Ailbhe McNabola Design Council Laura Gander-Howe Arts Council England Lucy Philippson BBC Chris Garcia The Heart of the South West LEP Nicole McNeilly Arts Council Jo Gonzales Chamberlain Creative Skillset Dr Martin Smith Ingenious Media Phil Jones Wired Sussex Lawrie Morgan DCMS Lisa Howe Creative England Tom Thackray CBI Juan Mateos-Garcia Nesta Gwyn Owens DCMS Janet Hull OBE IPA Nick Toon Time Warner Jim Mawdsley Generator Sean Perkins BFI Lynne Kilpatrick OBE DCMS Dr Jo Twist OBE UKIE Lynne McCadden Consultant Najma Rajah BBC Oliver Morris UK Music Neil Watson BFI Ailbhe McNabola Design Council Neil Semple UKTI Jeremy Silver Geoff Taylor Dr Jo Twist OBE Alan Vallance Riccardo Zacconi Gwyn Owens DCMS David Wheeldon BSKYB Ceri Morgan BFI Brian Stockdale BIS Digital Catapult BPI UKIE RIBA King Claire Paul BBC Gen Williams BPI Chris Murray CoreCities Jonathan Todd UK Music Denise Proctor NOISE Festival Susie Winter The Publishers Association Kate Oakley Leeds University Andy Tomlinson UKIE 02 : 03 SECTION 1 FOREWORD This strategy is developed for and by industry, with It’s an exciting and support from government. pivotal time for the UK It represents a shared vision and is action-oriented. creative industries. We truly believe that our sector is as vital to the Recent statistics show UK’s economy as the more the sector is growing at traditional powerhouse industries. a8.9 year, making% it the second fastest expanding industrial sector. This value spreads beyond these industries into the wider economy. Nicola Mendelsohn CBE Industry Co-Chair, Creative Industries Council VP EMEA, Facebook 04 : 05 Create Together A Creative Industries Council strategy for Cross Industry Collaboration The next 5 years Create UK Create Together Our original strategy document, Together we have the potential to take launched 2014, was the first of its kind this success to a new level. for the UK creative industries. Working with