Place photo here SAP Company and Products Nina Johanssen Last update 2013-04-03 by CMD Content SAP - Company and Strategy SAP – Products and market position Total market potential and opportunity size SAP Ecosystem 2 About SAP • Vision: Make the world run better • Mission: Make every company a best-run business • About 232k customers across 24+ industries and in all market segments • Focus on five market categories: • Applications • Cloud • Mobile • Analytics • Database & Technology • Strong partnership with IBM; Tens of thousands of joint customers 3 Overview of the company SAP AG Legal Executive Board name SAP AG Company public, NYSE symbol: SAP Founded 1972, Walldorf, Germany • Hasso Plattner (founder): 9.95% Shares • Klaus Tschira (founder): 7.58% • Dietmar Hopp (founder): 6.13% Bill McDermott Jim Hagemann Snabe Joined SAP 2002 Joined SAP 1990 Market value about 50 Bil Euros Co-CEO, Strategy + Sales Co-CEO, Development Luisa Deplazes Delgado Werner Brandt Gerhard Oswald Vishal Sikka Lars Dalgaard Joined SAP 2012 Joined SAP 2001 Joined SAP 1981 Joined SAP 2002 Joined SAP 2012 Human Resources CFO COO CTO SAP Cloud 4 SAP milestones over 41 years SAP Business Suite SAP All-in-One SAP Business One SAP Business byDesign Business Analytics mySAP.com Technologies (In-Memory) New Dimension Mobility Applications Cloud One-Step- R/3 Business Client/Server § €16.2 Bill. Revenue (2012) R/2 § 64,400 Employees § > 232,000 Customers Mainframe in >122 Countries (R/1) § €5.1 M revenue § €424 Mill. Revenue § €6.3 Bill. Revenue § > 4,600 certified Partners § €0.3 Mill. § 60 Employees § 3,200 Employees § 25,000 Employees Revenue § 50 Customers § 2,800 Customers § 15,000 Customers (resellers and services) § 9 Employees in 2 Countries in 35 Countries in 120 Countries 1972 1979 1992 2000 2013 5 Historical evolution of SAP main products Market potential And main acquisitions Acquisition of SAP Business Suite and SAP Netweaver Acquisition of Analytics Partner Composite Applications SAP Composite Applications Acquisition of EnterpriseBusiness Process Platform Services Repository Platform CRM SRM ERP Process Components (Supplier) (internal) (internal) SAP New Acquisition of SAP R/3: Dimensions Integrated Open Acquisition of ERP architecture solution SAP CRM SD FI Sales & Financial Distribution Accounting MM CO Materials R/3 Mgmt. Controlling SAP APO PP AM Production Fixed Assets Planning R/3 Mgmt. SAP BW SAP SAP QM Client / Server PS Quality Project Manage- ABAP/4 System Business R/2 ment PM WF Plant Main- Acquisition of Workflow Business tenance HR IS Human Industry Resources Solutions One byDesign 1972 1992 1999 2002 2004 2007 2008 2010 2012 2013 6 SAP Strategy: 5 Market Categories Database & Applications Analytics Mobile Cloud Technology #1 #1 #1 #4 #3 extending leadership growing again accelerating fastest growing accelerating 13.3% 18.3% 11.1% 4.5% 4.3% 12.5% 18.1% 10.5% 3.9% 3.8% Market Share* Market Share* Market Share* Market Share* Market Share* Growth drivers: Growth drivers: Growth drivers: Growth drivers: Growth drivers: Suite on HANA Predictive Analytics Unified Mobile Platform SAP Business Platform Hybrid GTM (net new) Visualizations Afaria in the Cloud OEM Volume Business Positioning Business 360 Solutions BI 4.0 Adoption Suite on HANA Networks User Experience RDS for Ariba HANA based Apps Source: SAP 2013 7 SAP Aspiration 8 SAP new segment structure Source: SAP 2012 9 Breakdown of SAP Revenue 2012 In Billion € Total: 16.2 Billion € (+14% YoY) SW License 3,1 4,7 Cloud Subscription and Support Cloud Service 0,3 Product Support 0,1 Consulting and other 8,2 services Source: SAP 2013 10 Addressable Market based on SAP BS in 2013 Market opportunity 2013 Market size SAP ecosystem in Bill. $ Total addressable SAP Eco-System 40 Hardware 8 Consulting & System Integration + AMS 28 Software (3rd parties) without SAP solutions 4 SAP new license revenue in 2011 = 4,0 Bill. € 4 Rule of thumb for SAP projects: SW : HW : Service = 1 : 1 : 1 to 4 Source: IBM Market Intelligence 1111 SAP Topics to present during Master Class Will be covered in this session Will be covered in other sessions Will not be covered 12 Good SAP Source to look for many more details Link to http://www.sap.com/solutions/index.epx 13 Place photo here SAP Products Content SAP main product lines SAP Business Suite and SAP Business All-in-One SAP Business ByDesign SAP Business One SAP Business Analytics SAP license pricing – basic methodology Product maintenance strategy 15 Content SAP main product lines SAP Business Suite and SAP Business All-in-One SAP Business ByDesign SAP Business One SAP Business Analytics SAP license pricing – basic methodology Product maintenance strategy 16 SAP main product lines covering business applications Large Accounts 23k Small And Midsize Accounts 60k 17 SAP Core Business Products Target Installed Remarks market base SAP Business Suite Very large 23k • New Business Suite 7 customers • SAP Netweaver v 7.31 • Maintenance extended until 2020 SAP Business Large and 23k • based on SAP Business Suite All-in-one higher • indirect channel only midmarke SAP Business One Small and 37k • doubled number of installs in Medium 2-3 years Enterprises • indirect channel only SAP Business Small 1k • offered only as SaaS byDesign Enterprises • hosted only by SAP 18 Typical customer initial project sizes SAP SAP Business SAP Business One All-in-One Business Suite 50 k€ 1 Mil € 10 Mil € Total initial costs (10 users) (200 users) (1000 users) SAP license (discounted) 20 k€ 250 k€ 2.5 Mil € Implementation 20 k€ 500 k€ 5 Mil € HW + Middleware 10 k€ 250 k€ 1 Mil € 19 Content SAP main product lines SAP Business Suite and SAP Business All-in-One SAP Business ByDesign SAP Business One SAP Business Analytics SAP license pricing – basic methodology Product maintenance strategy 20 SAP Business Suite – Basic Components Core Applications § SAP ERP Enterprise Resource Planning § SAP CRM Customer Relationship Management § SAP PLM Product Lifecycle Management § SAP SCM Supply Chain Management § SAP SRM Supplier Relationship Management Technology Stack - Netweaver § BW Business Warehouse § PI Process Integration § Portal § MDM Master Data Management § KM Knowlede Management Application Lifecycle Management § SAP Solution Manager Databases § IBM DB2 § Oracle § MS SQLServer § SAP Sybase ASE, (SAP MaxDB), SAP HANA 21 SAP Netweaver Platform Installations worldwide Application Lifecycle Management § More than 35,000 on SAP ERP § Close integration with SAP Solution Manager 7.1 § More than 17,000 BW Business Databases supported Warehouse § IBM DB2 § More than 10,000 Portal § Oracle § More than 5,500 PI + BPM § MS SQLServer § SAP Sybase ASE, (SAP MaxDB), SAP HANA 22 SAP Business Suite 7 n Closed loop between strategy/decision Finance Operations Marketing and action n Flexible, end-user centric environment SAP + ISV + CustomerComposites Composites via Galaxy n Define most critical Enterprise Services Enterprise Service as innovation basis Repository n Differentiating customer processes build on top of Business Suite n Non-disruptive path to SOA EhP EhP EhP n Best practice processes n Built for Lines of Business in their industry n Harmonized User Experience n Incremental adoption SRM PLM ERP SCM CRM IS n Reduced cost of implementation and operation SAP NetWeaver n Innovation without disruption with Enhancement Packages 23 SAP Business Suite is covering the needs of different Line of Businesses (LOB) Finance Human Resources Information Technology Manufacturing Marketing Procurement Service R&D, Engineering Sales Sustainability Supply Chain 24 SAP specific industries solutions are mainly built on SAP Business Suite or SAP Business All-in-One Aerospace & Defense Automotive Banking Chemicals Consumer Products Defense and Security Engineering, Healthcare High Tech Higher Education Industrial Machinery Insurance Construction and Ops. and Research and Components Life Sciences Media & Entertainment Mill Products Mining Oil and Gas Professional Services Public Sector Retail Telecommunications Transportation and Logistics Utilities Wholesale Distribution 25 SAP Enterprise Resource Planning (ERP) SAP ERP Manager Self Services Training and support center costs, Self Services access to information, shorter Cycle Employee Self Services times, reduce data entry admin Strategic Enterprise Mgmt Powerful business intelligence and Analytics Business Analytics performance management platform Financial & Mgmt Acct General ledger, special purpose ledger Financials Corporate Governance and sub ledger, cost management, and Financial Supply Chain.. profitability analysis Employee Relationship Mgmt Administration, payroll, benefits, online Human Capital Employee Lifecycle Mgmt recruiting, organizational management, Mgmt Employee Transaction Mgmt... compensation, workforce analytics Order to Cash Cycle End-to-end logistics operation, support Operations Purchase to Pay Cycle of complete cycles, such as the order- Production Fulfillment... to-cash and purchase-to-pay cycles Travel Mgmt Enables fully shared service Corporate Services Real Estate departments, low admin & travel Environment & Health... costs, observe corporate guidelines 26 SAP Customer Relationship Management (CRM) Integrated external and internal processes Interaction Center Analysis and Planning § Customer Analytics § Channel Analytics Collaboration § Enterprise Portals § Exchanges Employees have the ability to Uniform commitment toward the Customers’ Perception of the familiarize themselves with the customer throughout the entire company is homogeneous