PORT OF PALM BEACH DISTRICT REQUEST FOR DISCUSSION AND COMMISSION ACTION CONSENT AGENDA ITEM E-8 ____________________________________________________________________________________ PREPARED BY: Aidy Alonzo Communications Manager June 14, 2018 _____________________________________________________________________________________ SUBJECT: Public Relations & Marketing ______________________________________________________________________________ Meltwater Reports for May 2018 • Media: 468 mentions | 34,689,505 potential reach • Social: 241 mentions, including 151 Tweets Social Media Metrics for May 2018 • Facebook: 2,619 Total Likes | 57 New Likes | 6,673 Engagement | 51,151 Weekly Reach • Twitter: 32 Tweets | 32,400 Impressions | 1,852 Profile Visits | 1,787 Followers • Instagram: 25 Posts | 996 Followers | 32 New Followers | 901 Engagement Email Newsletter • May 1 Marine Industries Association of Palm Beach County, Crosscurrents Correspondence • May 22 & 25 Letters from Palm Beach Atlantic University • May 23 Letter from Historical Society of Palm Beach County ____________________________________________________________________________________ ADDITIONAL INFORMATION ATTACHED: No Yes X ____________________________________________________________________________________ FINANCIAL IMPACT: n/a ____________________________________________________________________________________ RECOMMENDATION: For Information Only ____________________________________________________________________________________ Respectfully Submitted By: Manuel Almira, Executive Director DATE ACTION TAKEN: Approved: Motion By: Disapproved: Seconded By: Deferred To: Unanimous: Yes No Incorporated into Minutes: By: Meltwater Coverage Summary | May 2018 TOTAL REACH & AD VALUE POTENTIAL REACH AD VALUE 56,400,276 $521,703 TOTAL NEWS ITEMS BY MEDIA TYPE # TOTAL NEWS BY MEDIA TYPE % Online 468 Online 66.01% Social 241 Social 33.99% Total 709 Total 100% ONLINE HIGHLIGHTS Articles Reach PR Web | May 2 | Worldmedia Interactive Launches New Campaign for 52,172 Bahamas Paradise Cruise Line Expansion Palm Beach Post | May 11 | Palm Beach Zoo wins county tourism’s 165,216 Providencia Award Seatrade Cruise News | May 20 | Kids sail free in June on Bahamas Paradise 13,980 Cruise Line Cape Cod Times | May 30 | Bunker mentality 81,276 REACH & AD VALUE BREAKDOWN Month Reach Ad Value October 2017 20,721,934 $191,678 November 2017 106,047,434 $980,939 December 2017 171,290,153 $1,584,434 January 2018 171,520,468 $1,586,564 February 2018 21,444,214 $198,359 March 2018 14,661,969 $135,623 April 2018 70,627,013 $1,240,488 May 2018 56,400,276 $521,703 June 2018 - - July 2018 - - August 2018 - - September 2018 - - Total 632,713,461 $6,439,788 MELTWATER REPORT - MAY 2018 Date Headline URL Publication Country Reach 1-May-2018 Potential for funnel clouds, significant weather advisory for Palm Beach County http://weatherplus.blog.mypalmbeachpost.com/2018/0 WeatherPlus - The Palm Beach Post United States 3,450 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion https://www.seattlepi.com/business/press-releases/art Seattlepi.com United States 1,164,284 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.kxxv.com/story/38092607/worldmedia-inter KXXV-TV News Channel 25 United States 85,150 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.14news.com/story/38092607/worldmedia-in14 News United States 54,253 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.newschannel6now.com/story/38092607/woKAUZ-TV: NewsChannel 6 Now United States 15,538 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.prweb.com/releases/2018/05/prweb154550PRWeb United States 520,172 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.khq.com/story/38092607/worldmedia-interaKHQ Right Now United States 125,297 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.newschannel10.com/story/38092607/world NewsChannel 10 United States 52,542 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.oldies977lubbock.com/story/38092607/wor Oldies 97.7 United States - 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.nbc12.com/story/38092607/worldmedia-inteNBC12 - WWBT United States 144,547 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradis - Fox29 WFLX TV, West http://www.wflx.com/story/38092607/worldmedia-intera WFLX Fox 29-TV United States 8,960 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wicz.com/story/38092607/worldmedia-inter Fox 40 WICZ TV United States 52,137 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wistv.com/story/38092607/worldmedia-inte WIS News 10 United States 98,905 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wrcbtv.com/story/38092607/worldmedia-int WRCB-TV 3 United States 157,223 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.live5news.com/story/38092607/worldmediaLive5News.com United States 94,304 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.kplctv.com/story/38092607/worldmedia-inteKPLC 7 News United States 24,792 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wbtv.com/story/38092607/worldmedia-inter WBTV 3 News United States 185,710 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.kswo.com/story/38092607/worldmedia-inte KSWO-TV 7 United States 23,702 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.ktvn.com/story/38092607/worldmedia-interaKTVN Channel 2 United States 43,987 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wtvm.com/story/38092607/worldmedia-inte WTVM.com United States 38,522 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wsiltv.com/story/38092607/worldmedia-inteWSIL-TV United States 26,112 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradis - CBS News 8 - San Dieghttp://www.cbs8.com/story/38092607/worldmedia-inter KFMB-TV CBS-8 United States 219,858 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.kcbd.com/story/38092607/worldmedia-interKCBD NewsChannel 11 United States 35,879 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wbrc.com/story/38092607/worldmedia-interWBRC FOX6 News United States 101,608 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.abc-7.com/story/38092607/worldmedia-inteABC-7.com United States 18,011 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.ssuchronicle.com/2018/05/02/worldmedia-i University Chronicle United States 715 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.magic1065.com/story/38092607/worldmed Magic 106.5 United States 121 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wfmj.com/story/38092607/worldmedia-inter WFMJ TV-21 United States 71,971 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.lbgtv.com/story/38092607/worldmedia-interLGBTWeddings.com United States 87 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.nbcrightnow.com/story/38092607/worldmedNBC Right Now - KNDO/KNDU United States 23,408 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.hometownstations.com/story/38092607/wo Hometownstations.com United States 16,161 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.mylubbocktv.com/story/38092607/worldme My Lubbock TV United States - 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.fox5vegas.com/story/38092607/worldmediaFOX5Vegas.com United States 113,765 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.wmcactionnews5.com/story/38092607/wor WMC Action News 5 United States 101,235 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://markets.wnd.com/worldnetdaily/news/read/36232WorldNetDaily - FinancialContent United States 448 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.fox21delmarva.com/story/38092607/worldmFox 21 Delmarva United States 398 2-May-2018 Worldmedia Interactive Launches New Campaign for Bahamas Paradise Cruise Line Expansion http://www.nbc29.com/story/38092607/worldmedia-inteNBC29