S Group ...................................................................................................................................................... 1 CEO's Review ........................................................................................................................................ 1 Review by the CEO – Unparalleled benefits and convenience from your own store ...................... 1 S Group in brief ..................................................................................................................................... 2 Regional co-operatives .................................................................................................................... 2 S Group’s business model .............................................................................................................. 3 Values, vision and strategy .............................................................................................................. 4 S Group's key figures in 2014 ......................................................................................................... 6 Business Operations ............................................................................................................................ 6 Supermarket trade ........................................................................................................................... 7 Case: Kotimaista product line ....................................................................................................... 10 Department store and speciality store trade ................................................................................. 11 Case: Marks & Spencer ................................................................................................................. 13 Service station store and fuel sales ............................................................................................... 14 Travel industry and hospitality business ....................................................................................... 17 Hardware trade .............................................................................................................................. 19 Case: Eläinmaailma ....................................................................................................................... 22 S-Bank ........................................................................................................................................... 22 Case: New S-Bank's operations began in May 2014 .................................................................... 24 Neighbouring countries ................................................................................................................. 24 Corporate Governance and Management System .......................................................................... 26 SOK Supervisory Board 2014 ....................................................................................................... 27 SOK Executive Board 2014 ........................................................................................................... 28 SOK’s Corporate Management Team 2014 .................................................................................. 29 SOK Corporation’s Corporate Governance and Management System ........................................ 30 Responsibility Management .......................................................................................................... 36 S Group's responsibility programme ............................................................................................. 37 Case: The Society's commitment to sustainable development ............................................. 39 Stakeholders ....................................................................................................................................... 39 Systematic stakeholder engagement ............................................................................................ 40 Transparency builds trust .............................................................................................................. 40 Stakeholder dialogue on responsibility ......................................................................................... 41 Listening and working together ..................................................................................................... 41 Good business practices guide our work ...................................................................................... 41 Dialogue with decision-makers ..................................................................................................... 42 The village shop project aims to secure local services ................................................................. 42 Advocacy organisations for common interests ............................................................................. 42 New models of stakeholder engagement ...................................................................................... 43 S Group in figures ............................................................................................................................... 44 S Group's key figures .................................................................................................................... 44 Financials ....................................................................................................................................... 44 Outlets ........................................................................................................................................... 46 Co-op membership ....................................................................................................................... 48 Personnel ....................................................................................................................................... 48 Environment .................................................................................................................................. 49 Our actions ............................................................................................................................................. 50 Well-being through cooperative activities ....................................................................................... 50 Cooperative activities and co-op membership ............................................................................. 50 Co-op membership offers ample benefits ............................................................................. 51 Case: Co-op members influence the operations of their cooperative ................................... 52 S Group's social influence ............................................................................................................. 52 Creating well-being locally ..................................................................................................... 53 S Group's tax footprint ........................................................................................................... 54 National and regional responsibility cooperation ................................................................... 55 Case: The rewarded ABC kohtaa nuoria project .................................................................... 57 Personnel well-being and motivation ............................................................................................... 57 Working at S Group ....................................................................................................................... 57 An interesting place to work ................................................................................................... 58 Growing young people into retail professionals ..................................................................... 59 S Group as an employer ................................................................................................................ 61 Employer support for the personnel's working ability ............................................................ 62 Case: The HyviS project for the promotion of good working life ........................................... 63 A safe working environment is a fundamental right ............................................................... 63 Motivating performance-based rewards ................................................................................ 64 Case: A model of incentive rewards ....................................................................................... 65 Competitiveness and work productivity are permanent objectives .............................................. 66 Case: The right number of employees at the right time ......................................................... 67 Income and competitiveness through mastering multiple skills ............................................ 67 Case: The Virettä vaihdosta exchange project ...................................................................... 67 Responsible products and services .................................................................................................. 68 Responsible procurement ............................................................................................................. 68 S Group's suppliers and service providers ............................................................................ 68 S Group's private labels and own imports ............................................................................