INNOVATIVE MANAGEMENT: THEORETICAL, METHODICAL, AND APPLIED GROUNDS Illiashenko S.M., Strielkowski W. (eds.) Pražský Institut zvyšování kvalifikace Prague Institute for Qualification Enhancement Illiashenko S.M., Strielkowski W. (eds.). Innovative management: theoretical, methodical, and applied grounds. 1st edition, Prague Institute for Qualification Enhancement: Prague, ISBN 978-80-906210-1-5, 296 pages Editors: Illiashenko S.M., Doctor of Economics, Professor, Head of the Department of Marketing and Management of Innovative Activity, Sumy State University; Professor of Economic and Humanistic Higher School; Strielkowski W., Ph.D., Doctor of Economics, Professor at Prague Business School, Visiting Professor, Department of Agricutlural and Resource Economics, University of California, Berkeley. Reviewers: Balatsky E.O., Doctor of Economics, Professor, Sumy State University (Sumy, Ukraine); Chukhray N.I., Doctor of Economics, Professor, Lviv Polytechnic National University (Lviv, Ukraine); Fedorchenko A.V., Doctor of Economics, Professor, Kyiv National Economic University named after Vadym Hetman (Kyiv, Ukraine); Frolov S.M. Doctor of Economics, Professor, University of Customs and Finance (Dnipro, Ukraine); Karpenko N.I., Doctor of Economics, Professor, Poltava University of Economics and Trade (Poltava, Ukraine); Khlobistov Ye.V., Doctor of Economics, Professor, University of Economics and Humanities (Bielsko-Biala, Poland); Klisinski J., Doctor of Economics, Associate Professor, University of Bielsko-Biala (Bielsko- Biala, Poland); Kocziszky G., Doctor of Economics, Professor, University of Miskolc (Miskolc, Hungary); Melnyk L.G., Doctor of Economics, Professor, Sumy State University (Sumy, Ukraine); Mirchev A., Doctor of Economics, Professor, Asen Zlatorov University of Burgas (Burgas, Bulgaria); Mykhailova L.I., Doctor of Economics, Professor, Sumy National Agrarian University (Sumy, Ukraine); Neykova R.N., Doctor of Economics, Professor, Higher School of Insurance and Finance (Sofia, Bulgaria); Petrunya Yu.E., Doctor of Economics, Professor, University of Customs and Finance (Dnipro, Ukraine); Reshetnikova I.L., Doctor of Economics, Professor, Kyiv National Economic University named after Vadym Hetman (Kyiv, Ukraine); Sadchenko O.V., Doctor of Economics, Professor, Odessa National University named after І.І. Mechnikov (Odessa, Ukraine); Sahaidak M.P., Doctor of Economics, Professor, Kyiv National Economic University named after Vadym Hetman (Kyiv, Ukraine); Yakovlev A.I., Doctor of Economics, Professor, National Technical University «Kharkiv Polytechnic Institute» (Kharkiv, Ukraine); Zharova L.V., Doctor of Economic, Professor, University of Economics and Humanities (Bielsko- Biala, Poland); Karpishchenko O.O., PhD, Associate Professor, Sumy State University (Sumy, Ukraine); Shkola V. Yu., PhD, Associate Professor, Sumy State University (Sumy, Ukraine) © Cover design: Pražský Institut zvyšování kvalifikace & Sumy State University, 2018 © Publisher: Pražský Institut zvyšování kvalifikace, 2018 ISBN 978-80-906210-1-5 296 pages Prague 2018 TABLE OF CONTENTS Introduction 6 Illiashenko S.M., Strielkowski W. Acknowledgements 8 1. The role of innovations in ensuring competitiveness of enterprises 12 Letunovska N.Ye., Provozin N.V., Vashchenko T.V., Strielkowski W. Introduction of breakthrough innovations as a significant factor of forming a highly competitive company’s position 12 Nagornyi Ye.I., Olefirenko O.M., Shevliuga O.G., Jankurová A. Specific features of competitive relations at innovation active enterprises 22 Prokopenko O.V., Omelyanenko V.A. Innovation communications within the high-tech sectors development (case of space industry) 34 2. Strategic management of innovation active enterprises 44 Bozhkova V.V., Goreta L.V., Kiseleva L. Research of methods of strategic analysis of industrial enterprises 44 Garmider L.D., Gonchar L.A. The basic strategy of potential development of the commercial enterprises 52 Golysheva I.O., Gryshchenko O.F., Illiashenko N.S., Masár D. The relationship between scientific and educational projects and innovative activities of industrial enterprises on the way of the outstripping development 60 Zaruba V.Ia. Optimization of the duration of collection of orders on the enterprise’s products 76 3. Features of innovative development of Ukrainian enterprises in the globalized economy 83 Sager L.Yu., Syhyda L.О., Gryshova I. Current state and prospects for the development of innovative activity of industrial enterprises in Ukraine and the world 83 Porev S.M. Some European challenges for the Ukrainian innovation system 96 Gerasymchuk V.H. Risks and threats on the development of foreign economic activity in globalization conditions 105 Bublyk M.I., Karpiak A.O., Rybytska O.M. The perspectives of IT-industry development in Ukraine on the basis of data analysis of the world economic forum 115 4. Features of innovative development of separate regions in Ukraine 128 Komarnytskyy I.M., Komarnitska G.А. Formation of the innovative development potential in mountainous area of Lviv region 128 Nikishyna O.V., Bondarenko S.A., Liganenko I.V. The development of grape growing and gardening in Odessa region (logistic approach) 140 Kharichkov S.K., Volosiuk M.V., Lukianova Yu.O. Innovative trends in management of the development of Ukrainian port infrastructure 151 5. Innovative marketing as a tool for economic growth 160 Kniazevych A.O. Factor model for assessing the effectiveness of innovation market 160 Melnyk Yu.M., Sager L.Yu., Niño-Amézquita J. The problems of development of an effective management system of internal communications and ways to overcome them 176 4 Samoylenko I.О., Gnatenko M.K. Activity of electric power engineering enterprises on the basis of socially responsible marketing 190 Illiashenko S.M., Shipulina Y.S., Rot-Sierov Ye.V., Strielkowski W. Methodological principles for defining market prospects knowledge of machine-building enterprises 200 Boychuk I.V. Management of marketing activities of enterprises on the internet: planning and organization of processes 213 6. Logistic support of enterprises innovative development 222 Bilovodska O.A., Niño-Amézquita J., Zielińska A. Transport, transit and personnel potentials in logistic support of innovative distribution system: essence and evaluation 222 Syhyda L.О., Jankurová A., Masár D. Criterion basis of marketing channels suitability for innovative products distribution 245 Gaidabrus N.V., Ruban D.A., Zielińska A. An analysis of logistic service particularities and outsourcer’s impact on its quality on industrial market 259 7. Innovations in the regulation of economic and legal relations 276 Teletov A.S., Teletov D.A. International sanctions in the modern conditions 276 Pererva P.G., Kosenko A.V., Tkachev M.М, Kobieliev V.M. Innovative compliance of technology to combat corruption 285 Postface 295 Illiashenko S.M., Strielkowski W. 5 INTRODUCTION As the experience from around the world shows, countries that embarked on the path of innovation development often become leaders in economic growth. They provide high standards of life quality of their population. Reliance on innovation and innovative activity is one of the most effective ways to secure and strengthen relative competitive advantages, to strengthen market positions to move towards innovative advancement. This is fair for both individual organizations (enterprises and institutions) and for national economies as a whole. From these standpoints, this monograph presents the results of a complex scientific research that deepens and develops the methodologi- cal, theoretical, methodical and applied principles of management of innovation development at various levels: state, regional (branch), level of individual organizations, etc. The authors investigate the role of innovation in ensuring the com- petitiveness of industrial enterprises, which traditionally determines the pace of development of virtually all branches of the national economy. They reveal the role of innovations in ensuring the competitive positions of industrial enterprises. The specifics of the competitive rela- tionship between enterprises and innovators are revealed. Applied aspects of creation and introduction of innovations in communication activities of organizations of high-tech sector of economy are highlighted. Considerable attention is paid to the tools and methods of strategic management of the activity of innovation-active enterprises. In particu- lar: a comparative analysis of strategic methods in the sphere of indus- trial enterprises activities is made; the approach to formation of strategy development of their potential is revealed; the existence of the intercon- nection between scientific and educational projects of universities and research organizations and innovative activity of industrial enterprises in line with the concept of innovation advancement is substantiated; an approach to optimizing their portfolio is proposed. The peculiarities of innovative development of Ukrainian enterprises in the globalized economy are researched. On this basis, an assessment of the current state and prospects for the development of their innova- tion activities, a comparative analysis of trends in innovation develop- ment in Ukraine and other countries is made. The challenges of the Ukrainian innovation system from the EU countries are outlined. The analysis of market threats and their risk in the foreign economic activity of Ukrainian enterprises and institutions is carried out. 6 Features of innovative development