SPECIAL ISSUE SEPTEMBER 2013 INVEST IN RUSSIA The Right Place to Invest The business possibiliƟ es in Russia are enormous. There are almost no limits in view Content EXPERT. SPECIALEXPERT. ISSUE LEGION-MEDIA IN THE MOST-FAVORED REGIME 4consequently, the consumer segment, IT sector, and At the forthcoming economic forum in Sochi, the the mining and metals complexes have benefited Krasnodar Territory will present 1,800 different most from this situation. “Gazelles”, which were investment projects to investors able to ride the wave of this opportune economic phase, can be distinguished by a gradual increase IMPLEMENTING THE BRAZILIAN SYSTEM 10 in their workload Fifteen of the forty-three investment projects an- nounced or launched from February to April, 2013 TEN THOUSAND ROUNDS OF AMMUNITION 42 in Russia are part of the machine-building complex. When companies know how to manage their costs, Import substitution and elements of an active state business grows very fast. However, in order to run a industrial policy have contributed to increasing in- business, you need to constantly structure, modern- vestment activity in this sector ize, plan, motivate and take many different factors into account A TERRITORY WITH UNIQUE OPPORTUNITIES 18 DYNAMICALLY GROWING COMPANIES The Khanty-Mansi Autonomous District has virtually IN THE MIDDLE-SIZED BUSINESS SECTOR unlimited opportunities for investors. This is con- (“GAZELLES”), 2007-2011 46 nected not only with the fact that there is a lot of oil, money and progressive investment legislation in AN IMPORTANT GAME the District. The region is opening up new niches for OF ARCTIC SOLITAIRE 56 profitable investments that were of little interest Even if the demand for Arctic hydrocarbons is felt in a mere decade ago ten or twenty years’ time, we must start develop- ing them now, or we will lose the international race THE FLIPSIDE OF ENDLESS POSSIBILITIES 22 for the Arctic If regional authorities wish to see more investors in their respective areas, they should take more BENEFITS AT LOW TEMPERATURES 64 responsibility to ensure good conditions for the Russian developers can provide much of the tech- construction of factories, says Nicolas Fréal, Head nology needed for work operations in the Arctic, of the Russian subsidiary of the French Holding especially for special materials, marine engineering Company IMERYS and meteorological support SPECIAL DEVELOPING ZONES 28 CALLING FOR AN INTEGRATOR 69 The initial phase of the development of special eco- The megaproject for the development of Arctic re- nomic zones in Russia is being completed, namely in- sources has given Russian industrial engineers the frastructure construction. However, even today it is opportunity to close the gap at world level and join clear that special economic zones are the best way the ranks of top technological leaders. However, for business companies to enter the enormous Rus- a national integrator should be in charge of such sian market, and for Russia — a promising means a powerful technological breakthrough. Otherwise, to transform its economy. our offshore deposits will only serve the growth and development of foreign high-tech companies, THE FRAGILE POWER OF MEDIUM-SIZED BUSINESS COMPANIES 32 MECHANICAL ENGINEERING Contrary to general opinion, the majority of domes- TOOLS FOR A NEW LIFESTYLE 75 tic goods and services are produced in medium-sized The Russian government has adopted a programme business companies. Therefore, the policy, adapted for developing machine tool technology. To execute to the possibilities, resources, and goals of such it, we will have to repeat the revolutionary changes companies, is crucial to the success or failure of that occurred in the world twenty years ago, not national development. Today, however, Russia’s only in the technical, but also in the organizational middle-sized business companies are unstable and area cannot resist internal and external challenges HOMEOSTASIS IS NOWHERE IN SIGHT 39 “Favourable winds” have played a major role in main- taining long-term growth in the past decade, and General Director: Alexandr Privalov Finance Director: Andrei Boldin Investment Director: Viktor Suvorov Commercial Director: Tatiana Kopitsa Deputy General Director for Sales and Distribution: Yuri Mukhtarov Subscription Director: Olga Kuleshova Director of Retail Distribution: Alexandr Tsyganov Regional Development Director: Pavel Markarian Production Director: Boris Kagan IT Director: Evgeniy Maltsev EXPERT. SPECIALEXPERT. 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Published by Expert Group CJSC. ISSN: 1812-1896. Printed by OJSC «Pushkinskaya ploshchad» (Pushkin Square) Publishing House, 4D Shosseynaya Str., 105948, Moscow. Circulation: 3 000 copies. Open price. © Expert Group CJSC, 2013. 4 VIEWPOINT Vladimir Kozlov In the most-favored regime At the forthcoming economic forum in Sochi, the Krasnodar Territory will present 1,800 different investment projects to investors ЭКСПЕРТЭКСПЕРТЭКСПЕРТЭКСПЕРТEXPERT. SPECIAL ISSUE № 37 № 37 № 37 28 № 37 28 28 28 СЕНТЯБРЯ СЕНТЯБРЯ СЕНТЯБРЯ СЕНТЯБРЯ – 4 ОКТЯБРЯ – 4 ОКТЯБРЯ – 4 ОКТЯБРЯ – 4 ОКТЯБРЯ 2009 2009 2009 2009 overnor Alexander Tkachev has told us about plans for for investors, investment proposals worked through to the maximum the development of the Krasnodar Territory after the extent possible, and a smooth running system of project support. G Winter Olympic Games. As a result, today our territory is one of the most attractive regions in — Today, the main question for Kuban is how the Russia for investments. Based upon the first half of 2013 results, Kuban economic development strategy for the post-Olympic occupies the first line in the investment ranking by the RF Ministry period should