Kings XI Punjab Last Updated Sunday, 12 April 2020 05:30 Kings XI Punjab Parent Company Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman Category Cricket- Indian Premier League IPL Sector Sports Tagline/ Slogan Born to win; Dhoom Punjabi USP 1 / 4 Kings XI Punjab Last Updated Sunday, 12 April 2020 05:30 A vibrant team which players like the Lions of Punjab STP Segment Billions of people across the world who love to play or watch cricket Target Group Men in the age group 15 and above globally Positioning Team with an aggressive mind set to be brave winners SWOT Analysis Strengths 2 / 4 Kings XI Punjab Last Updated Sunday, 12 April 2020 05:30 1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Brands like Emirates, Coca Cola, Reebok are associated with the team Weaknesses 1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial 3.Lack of domestic players has lead to weaker fan following 4.Controversies like racial discrimination and problem with Police Opportunities 1.Utilise and tap more domestic players and rope in good international players 2.More branding and marketing would help people associate with the team and the brand Threats 1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars Competition Competitors 3 / 4 Kings XI Punjab Last Updated Sunday, 12 April 2020 05:30 1. Deccan Chargers 2. Kolkata Knight Riders 3. Pune Warriors 4. Mumbai Indians 5. Kochi Tuskers 6. Royal Challengers Bangalore 7. Rajasthan Royals 8. Delhi Daredevils 9. Chennai Super Kings 4 / 4.