A Project Study Report On “A COMPARISON STUDY ON THE TOP ‘THREE’ TWO WHEELER COMPANIES IN INDIA” Project Guide:- Submitted By:- pg. 1 DECLARATION Hereby I declare that the project report entitled “A Comparison Study on Top “THREE” Two Wheeler Companies in India” submitted for the degree of Master of Business Administration, is my original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. It has not been submitted to any other university or institution for the award of any degree or diploma. Date: HARSHIT SHARMA pg. 2 ACKNOWLEDGEMENT It is with immense satisfaction and pride that, I am completing my Dissertation Project report. I therefore, would like to stop for a few moments and thank Mr. Sandeep Vyas, Lectrur at I.S.I.M, Jaipur for allowing me to take up my Dissertation Project on comparison study of two wheeler companies in India . I am also very thankful for his extensive support, timely guidance and regular monitoring our progress and providing valuable inputs from time to time. A sincere thanks to all the respondents, for parting their valuable time and being so patient in sharing the relevant information. I also express my overriding debts and thanks to my friends, without whose help it would have been impossible to complete my project. Last but not the least, I would like to thank all those concerned people who have directly or indirectly contributed in the completion of this entire dissertation Harshit Sharma pg. 3 Contents Contents................................................................................................................................4 1.1 Introduction to Indian Two-wheeler Sector:................................................................9 1.2 Evolution of Two-wheeler Industry in India:................................................................10 1.3 Profile Change in Indian Two-Wheeler Industry........................................................13 1.4 Key Earnings Drivers................................................................................................14 Company profile...............................................................................................................16 History..............................................................................................................................17 Termination of Honda joint venture...............................................................................18 Hero MotoCorp.............................................................................................................18 Company performance.....................................................................................................19 2.3 Corporate Profile:.......................................................................................................19 2.4 Mission statement:....................................................................................................21 2.5 HERO MOTOCORP'S MANDATE:...........................................................................22 2.6 S.W.O.T ANALYSIS:................................................................................................22 STRENGTHS:..................................................................................................................22 WEEKNESS:....................................................................................................................22 2.7 HERO MOTOCORP’S CORE VALUES...................................................................24 2.8 Product range of HERO MOTO CORP.....................................................................26 2.9 BAJAJ auto ltd.........................................................................................................34 2.11 BAJAJ AUTO’S MISSION:......................................................................................35 2.12 SWOT Analysis.......................................................................................................36 2.13 The Inevitable Change............................................................................................37 2.14 Product range of Bajaj.............................................................................................39 pg. 4 2.15 Current Situation.....................................................................................................46 Current Performance....................................................................................................46 2.16 The Industry Analysis - Five Forces Analysis-BAL................................................46 External Environment...................................................................................................46 2.17 Product & Advertising Strategies OF BAL...............................................................48 2.18 Strategies & Implementation...................................................................................49 FMCG Business Model.................................................................................................49 2.19 Other Strategic Issues.............................................................................................50 2.20 Strategies for the Overseas Markets.......................................................................51 2.21 R&D........................................................................................................................52 2.22 The Future..............................................................................................................53 2.23 New Strategies adopted by Bajaj............................................................................54 2.25 About Honda Motorcycle & Scooter India Pvt. Ltd...................................................55 2.26 CORPORATE PROFILE.........................................................................................56 2.27 Mission Statement...................................................................................................57 2.28 SWOT Analysis.......................................................................................................57 2.29 PRODUCT RANGE:................................................................................................58 2.30 Market growth and market size (HMSI)...................................................................65 2.31 Strategy of rivals Vs HMSI......................................................................................66 2.32 Strategy of HMSI.....................................................................................................67 2.34 Strategy adopted by TVS & Bajaj for increasing sales and countering growth of HMSI................................................................................................................................67 2.35 Review of strategies adopted by Honda..................................................................68 3.2 STATEMENT OF PROBLEM....................................................................................72 3.3 HYPOTHESIS...........................................................................................................73 3.4 AIMS AND OBJECTIVES.........................................................................................74 3.5 SAMPLING TECHNIQUE.........................................................................................74 EXAMPLES.....................................................................................................................74 USES...............................................................................................................................75 pg. 5 CRITICISMS....................................................................................................................75 3.6 SAMPLE UNIT..........................................................................................................75 3.7 SAMPLE SIZE..........................................................................................................76 3.8 STATISTICAL DESIGN.............................................................................................76 3.9 PRIMARY DATA.......................................................................................................76 3.10 SECONDARY DATA...............................................................................................77 3.11 LIMITATIONS OF STUDY.......................................................................................77 SEX...........................................................................................................................79 MARITAL STATUS.....................................................................................................80 4.4 OCCUPATION..........................................................................................................81 4.5 AGE..........................................................................................................................83 4.6 INCOME....................................................................................................................84 5.2 OWNERSHIP OF TWO WHEELER........................................................................86 5.3 MOST VIEWED ADS................................................................................................87 5.4 MOST INFLUENTIAL ADS .....................................................................................88 5.5 BEST RECALLED ADS...........................................................................................89