www.SHOOTonline.com March/April 2018 Chat Room 4 #SHOOTonline A DCA Business Media Publication | All Rights Reserved DIRECTORS VFX & Animation Top Ten Chart 6 SPRING 2018 Top Ten Tracks 8 See inside pages for photo captions & credits. Page 10 Up-and-Coming Cinematographers & Directors 19 CopyLeading To Come Producers XX 22 Cameras 25 How Do Talented S I New Directors N C E 2 0 0 Take Their Careers 2 To The Next Level? They enter SHOOT’s 16th Annual NEW DIRECTORS SEARCH Visit EnterNDS.SHOOTonline.com to enter. Deadline March 31st Midnight ET Working Together ... Even Better New Sensor · Optics · Workflow The Evolution of 8K Large Format 16 stops DR · 1600 native ISO · 35 megapixels MILLENNIUM DXL2 dxl.panavision.com Perspectives The Leading Publication For Commercial, Branded Content & Entertainment Production March/April 2018 By Robert Goldrich Volume 59 • Number 2 spot.com.mentary www.SHOOTonline.com EDITORIAL Publisher & Editorial Director True or False? Roberta Griefer 203.227.1699 ext. 13 [email protected] Editor Robert Goldrich This column’s headline build its brand and regain trust. But rath- several mainstream brands have started 323.445.6818 [email protected] is the litmus test ques- er than tell a story that suspends disbelief, to distance themselves from the NRA. ADVERTISING Digital & Print Rates & Information tion when assessing its attempt at a charming slice-of-life tale It’s a movement that comes from the [email protected] whether a campaign evokes utter disbelief. heart, that resonates and that has come 203.227.1699 ext. 13 www.shootonline.com/go/advertise will ring true and connect with audiences Perhaps the pros could learn from together sans ad agencies or marketing Advertising Production or if a false chord will set back a brand. grass-roots amateurs whose virtue—no experts. Yet it carries a lesson for mar- Gerald Giannone [email protected] Two recent endeavors underscore the matter if you agree with them or not—is keters, creatives and strategists. Students 203.227.1699 ext. 12 peril of being disingenuous as well as the their care, concern, decency and desire to have sparked and helped sustain a stream OFFICES value of being true to yourself and others. make something positive emerge out of of social media conversation, affirming Main Office 256 Post Road East #206 On the former Westport, CT 06880 USA score, I recently saw It's a movement that comes from the heart, that resonates and 203.227.1699 Fax: 203.227.2787 a Wells Fargo spot West that has come together sans ad agencies or marketing experts. 323.445.6818 on TV in which a Circulation woman learns she has been charged for tragedy. I’m referring to the students who the power of authenticity, creating a com- 203.227.1699 ext 12 [email protected] a purchase of dog food and other canine survived last month’s mass shooting at munity by connecting with people from Editorial Production Manager/Custom Reprints Michael Morgera treats that she never made. A cat then ap- Marjory Stoneman Douglas High School all walks of life, and taking the initiative 203.227.1699 ext. 11 [email protected] pears on screen, disappointed in her hu- in Parkland, Florida, which killed 17 to bring about positive change. SHOOT Publicity Wire man companion. Lucky for the woman people. Traumatized by the death of their Authenticity is the currency for com- 203.227.1699 ext12 [email protected] that Wells Fargo has a vigilant fraud alert classmates, angered by inaction on the is- munication. As brands increasingly see © 2018 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered U.S. trademarks. service. Really? Fraud alert from the sues involved over the years, these survi- the importance of standing for some- No part of this publication may be reproduced, stored in any company which opened millions of fake vors have mobilized a powerful, effective thing, they too can explore how they can retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, accounts without getting customers’ au- campaign to keep the gun control debate be agents for positive change to gain rel- without the prior written permission of the publisher. thorization. Who alerts us of their fraud? alive. Rather than dissipate over time, the evance and connect more meaningfully Print Issues Subscription Service [email protected] Wells Fargo has the right to try to re- call for reform has built momentum, and with people than ever before. Find PDF Versions and order issues backissues.SHOOTonline.com by Brian Eloe SHOOT (ISSN# 1055-9825) printed edition is published POV bimonthly for members by DCA Business Media LLC, 256 Post Road East, #206, Westport, CT 06880. Printed periodicals postage paid at Westport, CT and at additional mailing offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 Keeping Focused In A Crowded Kitchen USPS (06-234) SHOOT ePubs Like a cooking chal- I look at this process as a metaphorical you’re the true decision maker, it’s about The SHOOT >e.dition weekly ePub is published on Friday. The SHOOT Dailies are published daily Mon.-Fri. lenge on “Hell’s Kitch- funnel used to identify only the essential being able to diplomatically articulate Brand New[s] weekly ePub is published Wednesdays. en,” the “too many ingredients. why the notes don’t serve the story. SHOOT Screenwork published Mondays. www.shootonline.com/subscribe cooks” scenario plays When creative starts, you’re at the wide However, for the majority of us with- SHOOTmobile out daily in the creative industry, severely end of the funnel...taking in everything . out sign-off power, we must entertain Get the SHOOTonline Mobile app complicating even the best ideas by frag- Defining the “creative vector” is a strain- the whims. Then it becomes about dem- App Store: iPhone.SHOOTonline.com Google Play: Android.SHOOTonline.com menting the process. ing process that gets you to the funnel’s onstrating why something doesn’t work Mobile Web Version: m.SHOOTonline.com For a live-action director, it’s often that narrow end, which is the most concise while simultaneously providing some- SHOOT is printed in the U.S.A. high-profile project with significant bud- way to explain your vision. Basically, the thing that does. Instead of saying “that get, a laundry list of stakeholders and di- “why someone will be moved” and essen- won’t work,” you should be providing verging ideas that must be woven into a tial brand or product message. other workable options you can compare single message. How can directors stay fo- Success Prep—The best way to prevent side by side. SHOOT is a member of: cused when there are many cooks in the possible pain points or concerns and con- Every director believes their vision is kitchen? For me, it comes down to three fusion is to anticipate them in advance. the right one. However, being able to use things: 1) identifying the true project vec- The best directors identify these challeng- input from others in a productive way is tor; 2) doing your homework; and 3) gen- es in the prep process and solve for them. the path to success. Being willing to col- Follow SHOOT at: tly steering to keep the mission on course. Tactful Leading—Of course, no matter laborate and explore different tastes is #SHOOTONLINE Funnel Vision—With the start of any how clearly you define your vision or how what ultimately builds trust in you as a project, you’ll consume tons of info and prepared you are, there will still be times creator. In fact, the most successful direc- input to craft the vision. At some point, when off-base feedback will need to be tors are those who can take the various however, you must define the “project addressed. This is where you, as a direc- ingredients and still craft a succulent dish. vector” and boil it into a simple elevator tor, need to trust the vision and use tact Brian Eloe is live-action director/cre- pitch that quickly articulates the big idea. to keep your team on the right course. If ative director for 2C Creative. March/April 2018 SHOOT 3 Short Takes Chat Room BRENNAN STASIEWICZ GOES JOYRIDING FOR BIKEID Pam Fujimoto Director Brennan Stasiewicz of bicoastal production company ECD of WONGDOODY, June Cleaver Is Dead Honor Society embarks on a styl- ish joyride in Stockholm, cruising By Robert Goldrich they may even be shown outside of the amid picturesque city views in In her career thus far, Pam Fujimoto has home (since we know moms identify with this brand film for the premium collected honors from the Cannes Lions, labels other than just “mom.”) Swedish bicycle maker BIKEID, D&AD, One Show and Communication created direct to client. Going for Arts. Her first job was as an art director SHOOT: What is June Cleaver Is Dead’s a sophisticated “car ad for bikes,” at WONGDOODY’S Seattle headquar- relationship to WONGDOODY? Stasiewicz fuses cinematic visuals and sweeping landscapes with vignettes ters. She then went on to work at TBWA\ of three urban dwellers reliving epic rides through the city streets. The spot Chiat\Day and Creature before making Fujimoto: JCID is a consultancy within embodies the clear style of the bikes, driving home the idea that joy is found her way back to WONGDOODY, at its Los WONGDOODY. JCID will take on its own both through design and by never putting “your feet on the ground.” Stasie- Angeles office this time, in 2014. clients and many of WONGDOODY’s cli- wicz funneled his creative chops into the piece by not only directing the spot, Now exec creative director at WONG- ents benefit from our services.