As filed with the Securities and Exchange Commission on April 25, 2012. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2011 Commission file number 1-12260 Coca-Cola FEMSA, S.A.B. de C.V. (Exact name of registrant as specified in its charter) Not Applicable (Translation of registrant’s name into English) United Mexican States (Jurisdiction of incorporation or organization) Guillermo González Camarena No. 600 Centro de Ciudad Santa Fe 01210 México, D.F., México (Address of principal executive offices) José Castro Guillermo González Camarena No. 600 Centro de Ciudad Santa Fe 01210 México, D.F., México (52-55) 5081-5120/5121 [email protected] (Name, telephone, e-mail and/or facsimile number and address of company contact person) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered American Depositary shares, each representing 10 Series L shares, without par value ................................................................. New York Stock Exchange, Inc. Series L shares, without par value ............................................................................. New York Stock Exchange, Inc. (not for trading, for listing purposes only) Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None The number of outstanding shares of each class of capital or common stock as of December 31, 2011 was: 992,078,519 Series A shares, without par value 583,545,678 Series D shares, without par value 334,406,004 Series L shares, without par value Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. Yes No Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). N/A Yes No Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes No Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one): Large Accelerated filer Accelerated filer Non-accelerated filer Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing: U.S. GAAP IFRS Other If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. Item 17 Item 18 Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No TABLE OF CONTENTS Page Introduction ......................................................................................................................................... 2 Item 1. Not Applicable .................................................................................................................................... 3 Item 2. Not Applicable .................................................................................................................................... 3 Item 3. Key Information .................................................................................................................................. 3 Selected Consolidated Financial Data ................................................................................................. 3 Dividends and Dividend Policy .......................................................................................................... 7 Exchange Rate Information ................................................................................................................ 8 Risk Factors ........................................................................................................................................ 9 Item 4. Information on the Company ............................................................................................................ 17 The Company .................................................................................................................................... 17 Regulation ......................................................................................................................................... 32 Bottler Agreements ........................................................................................................................... 39 Description of Property, Plant and Equipment ................................................................................. 41 Significant Subsidiaries .................................................................................................................... 43 Item 4A. Unresolved Staff Comments ............................................................................................................. 44 Item 5. Operating and Financial Review and Prospects ................................................................................ 44 Item 6. Directors, Senior Management and Employees ................................................................................ 66 Item 7. Major Shareholders and Related Party Transactions ........................................................................ 82 Major Shareholders ........................................................................................................................... 82 Related Party Transactions ............................................................................................................... 86 Item 8. Financial Information ....................................................................................................................... 89 Consolidated Statements and Other Financial Information .............................................................. 89 Legal Proceedings ............................................................................................................................. 90 Item 9. The Offer and Listing ....................................................................................................................... 91 Trading Markets ................................................................................................................................ 91 Trading on the Mexican Stock Exchange ......................................................................................... 93 Item 10. Additional Information ..................................................................................................................... 94 Bylaws .............................................................................................................................................. 94 Material Agreements ....................................................................................................................... 102 Taxation .......................................................................................................................................... 103 Documents on Display .................................................................................................................... 105 Item 11. Quantitative and Qualitative Disclosures about Market Risk ......................................................... 106 Item 12. Description of Securities Other than Equity Securities ................................................................... 110 Item 12.A. Debt Securities ................................................................................................................................ 110 Item 12.B. Warrants and Rights ........................................................................................................................ 110 Item 12.C. Other Securities .............................................................................................................................. 110 Item 12.D. American Depositary Shares ........................................................................................................... 110 Items 13-14. Not Applicable ................................................................................................................................ 110 Item 15. Controls and Procedures ................................................................................................................. 110 Item 16A. Audit Committee Financial Expert ................................................................................................. 113 Item 16B. Code of Ethics ................................................................................................................................