NOVEMBER 25, 1967 SEVENTY -THIRD YEAR 75 CENTS The International Music -Record BiliboarI !boar Newsweekly as Record, Tape Exports TV, Radio Vast Jingleland Doubled in 2 Years Hit Records Turn Commercial By CLAUDE HALL By RAY BRACK that has United Artists Records but is better known as a the U. S. during NEW YORK-There's another world CHICAGO - Export of recorded music from hit records radio songwriter, has produced or helped produce sev- was almost double the dollar volume for the been reaping rewards from -the the first half of 1967 field. Often the approach eral commercials, including "Summer Blonde," S. Department of Commerce figures reveal. and TV commercials same 1965 period, U. tie -in Clark has with by Clairol. over the same six -month span in 1966 is direct, such as the Petula The 1967 period's increase she promotes the automobile At the same time, there have been a lot of re- than million. Plymouth in which was more SI in song on both radio and TV; one of her hits verse hits. A commercial written by Sid Ramin The Department does not ask U. S. firms to break down their for Pepsi -Cola, handled by BBD &O, was recorded and tapes, but was rewritten slightly to mention the car. Other music export figures to distinguish between records for ex- by the Bob Crewe Generation and became a mil- music dollar volume in the past two times, the approach is more subliminal; much of the increase in export ample, countless commercials today feature a lion- seller -"Music to Watch Girls By." Sascha be attributed to the growth of the pre- recorded tape mar- years may mariachi sound in the music, capitalizing on the Burland's Alka- Seltzer commercial for McCann - ket. success Alpert. Erickson-"No Matter What Shape Your Stom- the first half of 1965, the government reports show, of Herb During Many recording artists earn large figures per- (Continued on page 24) $3,981,152 worth of records, record blanks and pre-recorded tapes The largest forming, writing, or producing commercials for were shipped from U. S. firms to 62 foreign countries. Harnett, period was Canada, receiving $656,- Madison Avenue advertising agencies. Joe foreign market during that scored quite well in the ad- (Note: the U. S. Commerce Dept. figures Columbia Records, 858 worth of merchandise. vertising field. Ellie Greenwich, who records on do not include shipments valued at less than $100.) For the first half of 1967, $6,349,568 worth of pre- recorded tapes, records and blanks were shipped to 71 lands. Canada, with $1,098,148 in import music from the U. S., was again the leading (Continued on page 10) New Top LP's Chart A new "Top LP's" chart makes its debut in this issue. The chart has been Labels Landing redesigned so that the emphasis is on U.S. Budget the artist in the listings. An index, which will run below the chart, will Sales Beachhead in U. K. show the number of positions the art- in particular ANDREWS ists has captured that By GRAEME week, as well as the soundtracks and LONDON - U. S. record The deal considerably ex- original cast albums listed on the chart. companies are gaining a foot- tends the repertoire that will In addition, the 4 and 8 -track tape cartridges, cassettes and open reel tapes hold in the British market with be available under the MFP lines. available will be listed along with the budget logo, hitherto confined largely set a giving LP's. The chart, which will cover 200 MGM has deal to EMI back -catalog including the EMI and Paul Hamlyn- positions and run two and a half pages. a limited amount of Capitol begins this week on Page 36. owned Music for Pleasure budg- repertoire. et operation exclusive U. K. now riding high with her smash single, It is seen here as the first of Dionne Warwick, rights to all Metro and Leo "I Say a Little Prayer" (S 12203), has a groovy new album budget deals be- product. First release under the many future at the top of the charts, "Dionne Warwick's Golden Hits - deal will be a version of "Dr. tween independent American Part 1" (S 565), includes such greats as "Don't Make Me with local Zhivago,' by the Boston Pops companies and outfits Over," "Anyone Who Had a Heart," "Walk on By" and Orchestra. The MGM full -price high turnover marketing exper- "Reach Out for Me." ¡Advertisement) soundtrack album from this tise in which the Hamlyn group movie is a continuing best seller. (Continued on page 62) Form Group to Span UA Gives Int'l Cover Splash 'Creditability' Gap To the 'Live for Life' Track By ELIOT TIEGEL LOS ANGELES -A new credit group corn - By HANK FOX bining record manufacturers with tape cartridge NEW YORK -United Artists Corp., through its international companies, has been established here. music publishing companies, is launching its latest film soundtrack, The National Recorded Sound Credit Group "Live for Life" ( "Vivre Pour Vivre ") into world -wide orbit. Some (NRSCG), which was formed one month ago, is 60 cover records have been released; more than 35 are in an adjunct of the Credit Manager's Assoc. of the production stage; and new cover notices are flowing into UA's Southern California which formerly administered New York headquarters daily. The music was written by Francis a credit group consisting solely of record manu- Lai, who also composed the score for "A Man and a Woman." facturers. With the film having premiered at the beginning of November Initial members in the local organization at in Paris, Rome and Turin, and slated for December opening in Lon- a yearly $370 fee includes Capitol Records, Craig Crown Records and Modern Tape Corp., don, New York and California, United Artists Music Companies Gap has Corp., With a show of incredible strength, the Union General Recorded Tape, Liberty (UAMC) has just completed its first international publishing meet- hit across the nation. Their single, "Woman. Dot Records, orged a mighty Muntz Stereo -Pak ing to co- ordinate global promotion and exploitation of the track Woman" 444297, on Columbia Records, has whipped up a Records, Martel Electronics, Victor. and theme covers. renzy of excitement in airplay and sales. Here's record and RCA (Continued on page 10) history in the making, with more to come. ¡Advertisement) (Continued on page 10) (Advertisement) When They Ask For Lulu They Mean On EPICmu" LN 24339/BN 26339 Mates Reg. T.M. PRINTED IN U.S.A. aterió www.americanradiohistory.com ®The most trusted name in sound www.americanradiohistory.com RCA Yul e Promo Merc Expands HIGHLIGHTS OF THE WEEK IN Coast Plans Cheer via Sound s For New Acts Billboard RETAILING . NEW YORK - RCA Victor Blanket ad mats with album CHICAGO - Mercury Rec- AUDIO 73 has mapped out a Christmas covers in two sizes will be pre- ord Corp. President Irving B. ANNIVERSARY TIME at Amberg File: 100 years and the advertising and promotion cam- pared on the 40 albums fea- Green and Executive Vice- Presi- fun is just beginning. paign expected to reach an esti- tured in the national newspa- dent Irwin H. Steinberg have mated 15 million potential rec- per advertising and on Kit "A" been in San Francisco during CLASSICAL 50 ord buyers. and "B" displays. recent weeks in stepped -up ne- CETRA OPERAS. Thirteen of the 15 forthcoming Everest The campaign, which is built Specially for Christmas this gotiations with new acts. Opera Series releases are from Cetra catalog. New French around the theme, "The Holi- year, RCA Victor has released Mercury recently opened re- orchestra debuts; first album set. days Glow With cording the Sounds of seven new albums of Christmas facilities and offices in COIN MACHINE Music," honors the soundtrack music. Featured in the new al- San Francisco under Abe Kesh, 75 album of the motion picture, bums, in addition to those men- who carries the title of a &r ALL YOU WANT FOR CHRISTMAS in the way of singles which, in having become the tioned previously, are the Robert chief in the city. for programming are to be found in this special report. world's all -time best selling al- Shaw Chorale, Arthur Godfrey The Mercury executives have bum, also has been one of the and the Living Trio With been concentrating on San COUNTRY MUSIC 52 biggest Christmas gift packages Chimes and Bells. Francisco activity, Steinberg INDEPENDENT WRITERS fade from picture as country in recent years. Sales of the Other LP's said, because the city and en- music composers align with publishers. soundtrack auburn have been re- Also, there will be heavy em- virons are "another important ported to be more than the 8 phasis on Christmas albums by source of music within the in- INTERNATIONAL 60 million mark. Elvis Presley, George Beverly dustry. I'm very impressed with The Songwriters Guild of Great Britain is unhappy about Spearheading the campaign Shea, Perry Como, Chet At- these groups here and their gen- BBC's new radio format. will be a two -page advertising kins, Eddy Arnold, Dick Liebert, eral musical abilities." spread scheduled to run in daily Harry Belafonte, Lorne Greene, The firm has signed the Sav- MUSICAL INSTRUMENTS 18 newspapers in 40 of the nation's Jim Reeves, John Gary, the Nor- age Resurrection for the Mer- EXPANDED SHOW HOURS have been announced by largest markets. One of the man Luboff Choir, Al Hirt, Ser- cury label, Blue Cheer for NAMM for the annual event at Chicago next summer. pages will be in full color and gio Franchi, Kate Smith, Henry Philips and Morning Glory for will be devoted to the sound- Mancini, the Robert Shaw Cho- Fontana.