#88 AUGUST / SEPTEMBER 2017 €5 FINISTERRE’S TOM KAY STATE OF WAVE PARKS BRAND PROFILES, BUYER SCIENCE & MUCH MORE TREND REPORTS: SURF APPAREL, WETSUITS, WATCHES, SUNGLASSES, ACTION SPORTS CAMERAS & ACCESSORIES, LONGBOARDS, SUP, WAKEBOARDS & BACKPACKS. Untitled-2 1 11/09/2017 19:07 Untitled-2 1 11/09/2017 19:10 2020 YEARSYEARS BEINGBEING ON-BOARDON-BOARD EXTREMEEXTREME is is an an iconic iconic lifestyle lifestyle brand, brand, that that exists exists toto inspire. inspire. Encompassing Encompassing action action sports, sports, music music and and art,art, it itis is fuelled fuelled by by passion passion and and creativity. creativity. ForFor over over 20 20 years years we’ve we’ve been been disrupting disrupting the the status status quoquo by by inspiring inspiring fans fans and and brands brands to to step step out out of of their their comfortcomfort zones. zones. Each Each yearyear EXTREMEEXTREME supportssupports overover 100 100 sponsored sponsored ambassadors, ambassadors, activates activates 8080 eventsevents and and with with an an average average reach reach of of 100 100 million million peoplepeople and and 50 50 million million video video views views per per month, month, our our digitaldigital media media platforms platforms offer offer engaging engaging content content in in relevantrelevant formats formats for for our our ever-growing ever-growing fan fan base. base. EXTREME’sEXTREME’s unapologeticunapologetic attitudeattitude andand youthyouth focusfocus has has created created a a truly truly unique unique businessbusiness thatthat offersoffers services services in in the the following following areas: areas: MARKETINGMARKETING----&&----CREATIVECREATIVE----SERVICESSERVICES DIGITALDIGITAL & & MEDIA MEDIA NETWORKS NETWORKS EVENTSEVENTS & & ACTIVATIONS ACTIVATIONS CONSUMERCONSUMER PRODUCT PRODUCT----LICENSINGLICENSING DESTINATIONDESTINATION DEVELOPMENT DEVELOPMENT EXTREMEEXTREME ATHELETE: ATHELETE: DANNY DANNY LEON LEON // //FACEBOOK.COM/EXTREME FACEBOOK.COM/EXTREME //// @EXTREMEOFFICIAL @EXTREMEOFFICIAL // @EXTREMEOFFICIAL //// @EXTREMEOFFICIAL@EXTREMEOFFICIAL // //WWW.EXTREMEINTERNATIONAL.COM WWW.EXTREMEINTERNATIONAL.COM //// +44 +44 (0)(0) 207207 24410002441000 // [email protected]@EXTREMEINTERNATIONAL.COM Untitled-2 1 11/09/2017 19:20 Untitled-2 1 12/09/2017 09:11 US Editor Harry Mitchell Thompson [email protected] HELLO #88 Skate Editor Dirk Vogel [email protected] A real mixed bag of trading conditions took This issue marks my sixth year at the hold this summer, from the record breaking magazine, and is the 34th issue I’ve had the heat waves of August, the continuing refugee pleasure of working on and I can safely say Senior Snowboard Contributor crisis in Italy through to the ongoing Brexit that producing a printed magazine every Tom Wilson-North saga, European boardsport retailers are, now other month is the most rewarding (and [email protected] more than ever before, having to make hay stressful!) part of my job. August’s always while the sun shines. a tough month to pull together a magazine as most people are on holiday. I hope you’ve Senior Surf Contributor David Bianic Finding one single topic for this issue’s managed to disconnect, put your phone and [email protected] editorial was a tough one, and also a sign of laptop down and enjoy a printed magazine or the times. There’s no main trend sweeping two. through European boardsports, everything Senior Wakeboard Contributor Tim Woodhead is becoming more and more fragmented, the New for this issue we take our first look at [email protected] parameters of consumer habits and interests wakeboarding – a sport with strong ties to forever blurring and adapting. And it’s plain surf, snow and skate and a market, which German Editor Anna Langer to see just what’s led us here; the internet - thanks to the advent of ‘wake parks’, is breaking down barriers, supplying everyone seeing strong growth. [email protected] with information (overload) and generally making the consumer much more connected. Another hot topic in boardsports right now French Editor Marie-Laure Ducos Our daily news website is a constantly is the rise of the ‘Wave Park’, and with many [email protected] evolving beast, forever needing to be fed different technologies and companies looking with up to date news, and our distribution to get in before the gold rush, Dave Mailman strategy is constantly being tinkered with to (former Quiksilver Europe Marketing Director, Graphic Design Séréna Lutton make our content appears in the news feeds/ Epic TV Surf Report presenter & ASP Europe [email protected] inboxes of our audience at a time most likely President) delivers his first in a series of to be read. It’s something we’ve invested articles examining just what’s on offer, how heavily into here at SOURCE, and it’s been viable the business model is and what the Web Media Manager Denis Houillé an interesting and beneficial process. But it’s future holds. [email protected] with this age of information overload, this glut of information, that we here at SOURCE Always Sideways, Proofreaders take greater pride than ever in producing Harry Mitchell Thompson this printed magazine. Something tangible, Editor Insa Muth, Marie-Laure Ducos, Sam Grant something finite, full of information, but not too much. Contributors Jokin Arroyo, Benoît Brecq, Gordon Way, Fabien Grisel, Franz Holler, Anna Langer, David Bianic, CONTENT Joanne Clarke, Megan Dunbar, Ruth Cutts, Dave Mailman, Oliver Connelly P.07 CONTENTS P.09 NEWS P.55 WATCHES SS18 RETAIL BUYER’S GUIDE Advertising & Marketing P.11 RETAILER PROFILE – MAGIC QUIVER, P.59 BACKPACKS RETAIL BUYER’S GUIDE [email protected] ERICEIRA, PORTUGAL P.63 LONGBOARDS RETAIL BUYER’S GUIDE P.13 WETSUITS SS18 RETAIL BUYER’S GUIDE P.66 MEN’S SURF APPAREL SS18 Accounts Manager P.19 STATE OF WAVE PARKS RETAIL BUYER’S GUIDE [email protected] P.23 SUNGLASSES SS18 RETAIL BUYER’S GUIDE P.69 WAKEBOARDS RETAIL BUYER’S GUIDE P.28 SUNGLASSES PICTORIAL P.74 BRAND PROFILE: SALT AND STONE To Subscribe P.33 TRADE SHOW REVIEWS & PREVIEWS P.75 BRAND PROFILE: THE DEGENERATI www.boardsportsource.com P.38 STAND UP PADDLE RETAIL BUYER’S GUIDE P.76 NEW PRODUCTS [email protected] P.49 ACTION CAMERAS & ACCESSORIE P.78 MARKET INTELLIGENCE RETAIL BUYER’S GUIDE P.88 EVENTS Publisher P.52 BIG WIG INTERVIEW: P.91 ONE EYED MONSTER [email protected] FINISTERRE FOUNDER, TOM KAY On the cover: Hoff’s Benoit Brecq surfing Hendaye - photographer Eric Chauche Published by ESB 22 Friars Street, Sudbury No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing Suffolk, CO10 2AA. UK under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other public works shall be made to the Boardsport SOURCE is published bi-monthly publishers. Full acknowledgement of author, publisher and source must be given. The views expressed © ESB. All Rights Reserved in this publication are not those necessarily held by the Publisher. ISSN # 1478-4777 www.boardsportsource.com NEWS #88 WSL APPOINTS FORMER RUGBY, INTRODUCING NEW FRENCH NBA & WOMEN’S TENNIS ASSOCIATION EXEC SKATEBOARD BRAND: CAPZOO SKATEBOARDS AS NEW CEO A new skate company called CapZoo Skateboards from Capbreton, The World Surf League have appointed Sophie Goldschmidt as the next South-West France, has been launched by Edgar Do Van Kia (18 years CEO of their organization. Goldschmidt has previously held executive old) and his father Didier with design handled by former Rip Curl roles at the Rugby Football Union, National Basketball Association graphic designer, Bichon. (NBA), Women’s Tennis Association (WTA), and Adidas. The new CEO will be relocating from London, where she most recently worked at HAVAIANAS FLIP-FLOP BRAND SOLD CSM Sport and Entertainment as Group Managing Director and was FOR $1.1 BILLION responsible for developing and driving new business initiatives and Arguably one of the most recognisable flip flop brands in the world, commercial growth across the company’s global operations, in addition Havaianas, has been sold in a $1.1bn deal. J&F Investments, the to managing the group’s brand development and marketing. During controlling shareholder of Havaianas maker Alpargatas has sold its her tenure as Vice President at the Women’s Tennis Association, stake in Alpargatas to Brazilian banking groups Cambuhy Investimentos Goldschmidt was involved in negotiating a groundbreaking deal for a Ltda., Itaúsa (Investimentos Itaú SA) and Brasil Warrant Administração title sponsor that was the largest sponsorship in the history of women’s de Bens e Empresas SA sports. STEVE DOUGLAS TO JOIN EMPORIUM LEUS TOWELS TO BE SOLD IN SELECT RETAILERS IN FRANCE & SPAIN A/S DISTRIBUTION American towel brand, Leus Towels are to be sold in select retailers Skateboarding legend Steve Douglas will now be working with Danish in France, Northern Spain and Barcelona from July 2017. The brand skateboarding distribution company, Emporium A/S Distribution. will be working with sales agents in both countries and will also be Responsible for the distribution of brands such as Almost, Lakai available to purchase from all Quiksilver Boardrider stores. Leus arrive Footwear, Official, Primitive and Royal Trucks, the move is part of the in Europe fully for 2018. company’s strategy to grow in Denmark and Scandinavia. RAEN TO BE DISTRIBUTED IN FRANCE HLC TO PRODUCE AND DISTRIBUTE & DACH BY EYE GENTS FLIP SKATEBOARDS Eye Gents GmbH have taken on the distribution of Californian eyewear HLC will now take over the production and distribution of FLIP brand RAEN, for France and the DACH region (Germany, Austria, skateboards in Europe from their facility in Spain. Founded in 2001 Switzerland) across all distribution channels. Eye Gents aim to bring by Igor, Iban and Ander Iraola, HLC have seen their state of the art independent eyewear brands with quality product and unique stories facilities grow and grow since its inception.