AAF Lexington American Advertising Awards 2018 Winners Book As artists and advertisers, we shape our community with carefully crafted brand experiences. Our work is varied and our roles diverse. But when we come together, we become a part of something bigger than ourselves. We become boundless. This year’s ADDY Awards celebrates the passion, the work, and the creative community. But more importantly, it celebrates the impact we have on the world. 4 AAF Lexington | 2018 American Advertising Awards AAF Lexington is an affiliate chapter of The American Advertising Federation (AAF). As the “Unifying Voice for Advertising,” AAF is the oldest national advertising trade association representing all segments of the industry. Your membership to AAF Lexington automatically connects you with a national network of more than 40,000 creative professionals from over 200 affiliated Clubs across the country. This year marks AAF Lexington’s 70th anniversary. 5 Monica King AAF Lexington President 2017-2018 Marketing and In-House Design Lynn Imaging and Monster Color If I haven’t had the pleasure of meeting Last year, I was honored to be part of the you yet, I’d like to start by introducing AAF Lexington Public Service team that myself. My name is Monica King, I’m created and executed a campaign that the Marketing Specialist and In-House raised over $64,000 for Voices of Hope, Designer for Lynn Imaging / Monster a long-term addiction recovery program. Color. I’ve had the privilege of serving I am grateful, on a personal level, that our organization as a board member over AAF’s public service opportunities have the last three years, and I am honored to allowed us to impact the Lexington be your AAF Lexington President. community. My goal as the 2017-2018 president is If you’re interested in getting more to build a more engaged AAF creative involved with our initiatives, there is no community and do more to impact our better time than right now to get started. community and local higher education This year we have a chance to help students. multiple non-profits through assisting Compassionate Lexington during their Over the last couple years of the ADDYs, #LexGiveBack week this spring. we have celebrated our successes and converged as a creative community. Now If you’re not a member, what are you it’s time to use our talents to extend our waiting for? Use your creative talents to reach into the rest of the community. It’s be boundless! time to make a difference. 6 AAF Lexington | 2018 American Advertising Awards Tim Michael L. Raymer Seay AAF Lexington AAF District Five Governor VP of ADDYs 2017-2018 AAF National Board of Directors Principal Director, SensoryMax Foundry72 Toledo, Ohio I’ve been part of the creative industry On behalf of the AAF District 5 for over a decade and have met many Board, thank you for attending the people during my tenure, however, this AAF Lexington American Advertising is the first year I’ve had the pleasure of Awards show. For those that entered serving on the AAF Board as your VP of this year, congratulations on creating ADDYs. memorable, powerful work, worthy of being recognized. Whether you’ve won As designers, advertisers, and marketers, an ADDY this year or not, your work is we always want to learn and think of worth it and your ideas are beautiful. To our industry as boundless. Learning all of the 2018 ADDY Award winners, take everything is our goal, but our hope a bow! Tonight’s Gold ADDY winners will should be to never achieve it. be moving on to District 5 competition to be held in Toledo in March. The It’s been both an honor and a privilege winning work from that competition will serving alongside such admirable and then advance to the final stage of the entertaining professionals such as competition — The AAF National ADDY you, and I’m happy to be part of our Awards Show. This year the show will be community of creatives. held in June in the windy city of Chicago! Go and be boundless! I hope each of you enjoy the show and thank you for being a member of the American Advertising Federation. 7 Lea Mary Friedman Skinner ADDY Judge ADDY Judge Creative Director Marketing & Creative Director IMBIBE Tennessee State Museum Atlanta, GA Nashville, TN Lea Friedman is the Creative Director A graduate of Auburn’s graphic design for IMBIBE, a brand design firm. Clients and marketing program, Mary was an include North American Properties, Sara art director for Tennessee’s largest Blakely, The City of Sandy Springs and advertising agency, before founding the Literacy for All Fund. her own firm where she represented clients in healthcare, music, and tourism. She was the former Design Director After selling her firm to an international at Iconologic, a brand design firm in advertising agency, Mary accepted a Atlanta. Her clients included Cooper position at Tennessee State Museum Carry Architects, The Republic of in 2007 where she oversees print and Trinidad & Tobago, The Coca-Cola Internet marketing, advertising and news Company, MIlliken Carpet and Kilpatrick media relations. Stockton, LLC. Prior to joining Iconologic, Lea was a designer at EAI in Atlanta, She has received numerous local and where she designed annual reports for regional ADDY awards, and has had companies such as Equifax, Compaq her work published in Print magazine. and AT&T. Lea began her career as a Mary’s team at the museum has received designer at Copeland Hirthler Design + recognition by regional and national Communications designing promotions museum organizations for outstanding for Neenah Paper. publication and exhibition projects. Lea’s work has garnered wide industry Mary is a recipient of the Tenn Show recognition and seen frequent showings Award from Nashville’s Mayor Dean and in major design competitions, including the American Association of Graphic AIGA Design Archives, Art Directors Club, Designers for “Outstanding Commitment Type Directors Club, Communication to Culture and the Arts In Nashville, Arts, London International Awards, STEP, Tennessee.” She’s also received the AAF Mohawk Show, How and Print. She taught 2006 Bolton-McVicar Award for work typography for many years at Atlanta’s on college education initiatives. She is Portfolio Center. a past board member of the Nashville Advertising Federation and International Association of Business Communicators and currently serves on the Board of the Tennessee Association of Museums. 8 AAF Lexington | 2018 American Advertising Awards Michael Stark ADDY Judge Creative Director Matchbook Creative Indianapolis, IN Michael Stark is Creative Director at Matchbook Creative, an Indianapolis- based full-service creative agency. Stark has led national campaigns and creative identities for companies and organizations such as USA Track & Field, 3M ,and the Indianapolis Zoo. His campaigns, illustrations, photography, videography, web designs, and packaging designs have also been Lea Friedman awarded national and local awards by AAF, W3, Hermes and others. Stark is a board member of AIGA Indianapolis, specializing in community events. He is also co-creator of a local creative community, Creative Shift, which gives back to the community through creative design projects. In addition to his roles at Matchbook Creative, Stark speaks at universities and Mary Skinner volunteers in the creative community for The Monster Project and Ruckus Makerspace. Through his experience in and out of agencies, Stark has expertise in fostering creative communities and teams that create both effective and award-winning work. Michael Stark 9 Gold and Special Awards 10 AAF Lexington | 2018 American Advertising Awards 11 Cross Platform Integrated Campaigns Integrated Advertising Campaigns Consumer Campaign-Local Best of Show Gold Award VisitLEX Chicago Takeover Cornett VisitLEX Tim Jones, Creative Director Whit Hiler, Creative Director Dave Jones, Art Director Anne Trussell, Associate Copywriter Jonathon Spalding, Copywriter Clay Gibson, Graphic Designer Jason Carne, Graphic Designer John Buckman, Producer/Editor Leslie Miller, Sr. Account Planner Bailey Klutts, Account Coordinator Mike Dominick, Media Director Bryan Rowe, Sr. Media Planner/Buyer 12 AAF Lexington | 2018 American Advertising Awards OUT-OF-HOME SPRING 2017 — STATION DOMINATION In our takeover of the upper and lower Jackson tunnels, we showcased some of our best horse and bourbon photography and coupled that with bold claims and OUT-OF-HOME SPRING 2017 — pressSTATION quotes to capture DOMINATION people’s attention on their day to day commute. We also installed a giant blue horse on the exterior of the tunnel staircase. In our takeover of the upper and lower Jackson tunnels, we showcased some of our best horse and bourbon photography and coupled that with bold claims and press quotes to captureOUT-OF-HOME people’s attention on their day to daySPRING commute. We also 2017 installed — a giant STATION blue horse on the exterior DOMINATION of the tunnel staircase. In our takeover of the upper and lower Jackson tunnels, we showcased some of our best horse and bourbon photography and coupled that with bold claims and press quotes to capture people’s attention on their day to day commute. We also installed a giant blue horse on the exterior of the tunnel staircase. CHICAGO OUT-OF-HOME VisitLEX hit the streets of Chicago with an immersive, authentic Lexington experience. We created an epic out-of-home and experiential tourism marketing campaign promoting two of Lexington’s unique attractions: bourbon and horses. In the past several years, we’ve seen an increasing interest in Lexington among Chicagoans, so we sought to cater to this interest by bringing Lexington to Chicago. Since Chicago is a busy, high-traffic place, we knew that we had to design a campaign that would break out of the advertising clutter and really get people excited about planning a trip to Lexington.