50,000 watts of classic country with local and regional agriculture news! Ag Force One! WYXYClassic.com WYXY serves some of the most productive farm land in the world. Crop and livestock producers are abundant. Grain and livestock production is second to none in the world. The WYXY Ag Force quickly became the dominant media force in the region’s agricultural community. Our Ag Force team delivers the news and information farmers want and need. We consider the region’s needs in everything we report. The Ag Community considers us ONE OF THE FAMILY. AND IT IS INDEED A FAMILY WE ARE PROUD TO BE A MEMBER OF! A true regional radio station! Illinois Counties Reached Indiana Counties Reached Champaign Iroquois Benton Newton Clark Kankakee Boone Parke Coles Livingston Clay Putnam Cumberland Macon Clinton Tippecanoe DeWitt Mclean Fountain Vermillion Douglas Moultrie Hendricks Vigo Edgar Piatt Jasper Warren Ford Vermilion Montgomery White WYXYClassic.com In 2010, WYXY was on the air for 90 days before the AMR farm listenership survey began. It debuted at number one! Survey after survey, 2012, 2014, and now 2016, WYXY was, overwhelmingly, the station of choice for the survey respondents. WYXY dominated the farm market again in every core coverage county. WYXY IS A MUST BUY FOR ALL AG AND FARM RELATED BUSINESSES! Here are just a few samples of audience shares in 2016! Champaign, Douglas, Champaign and Vermilion Champaign County Edgar, and Vermilion Counties M-F 5am-7pm Counties M-F 5am-7pm M-F 5am-7pm Station Share Station Share Station Share WYXY 44.1 WYXY 33.9 WYXY 37.8 WDWS 13.1 WDWS 13.6 WDWS 18.5 WHMS 7.6 WLRW 10.6 WLRW 16.1 WLRW 5.1 WITY 8.8 WITY 9.4 Champaign, Douglas, Edgar, and Vermilion, Benton, Fountain, Montgomery, Parke, Illinois Counties; as well as Douglas, Edgar, Piatt, Ford, Benton, Fountain, Tippecanoe, Vermillion, and Montgomery, Parke, and Vermilion Counties Warren Counties (Indiana) M-F 5am-7pm Tippecanoe, Vermillion, and M-F 5am-7pm Warren, Ind. Counties M-F 5am-7pm Station Share Station Share Station Share WYXY 36.0 WYXY 18.9 WYXY 36.1 WDWS 14.5 WCDQ 9.2 WDWS 8.9 WHMS 8.4 WKLH 6.7 WHMS 5.2 WILL-AM* 3.8 WKOA 5.3 WLRW 3.5 Source: AMR, Inc. 2016 *WILL-AM is a non-commercial public broadcasting station WYXY Classic 99.1’s Farm Director, Gale Cunningham, serves the east central Illinois and west central Indiana agriculture community with news, weather, and markets all morning and market reports and updates throughout the day. Gale’s years of experience serving the east central Illinois and west central Indiana agriculture community means that local farmers and agriculture businesses can get all of the important information they need from a trusted friend. Listen to Gale weekdays, exclusively on WYXY Classic 99.1. Agriculture Program Schedule Monday-Friday Saturdays 5:15am Livestock Report 6:00am In The Pits Overnight Markets & Local Cash 5:45am Grain Prices 6:39am American Countryside 6:15am Ag Force Farm News & Information 7:30am Youth In Ag—The Future 6:45am Overnight Markets 8:30am Consumer Ag Connection 7:15am Inside Agriculture Ag Force Farm News & Information, 7:50am Ag Today 8:45am Opening Market Report 9:50am Market Report 10:50am Market Report 11:50am Market Report 12:04pm Ag Weather 12:15pm Noon Farm Report I 12:30pm Noon Farm Report II 12:45pm Noon Farm Report III 12:55pm Noon Market Report 1:30pm Closing Market Report 1:50pm Closing Market Chat 2:50pm Closing Market Recap Live and local in east central Illinois and west central Indiana! Here are just a few of the places WYXY has broadcast from this year! Midwest Ag Expo Warren Indiana County Fair Piatt County Fair Illinois FFA I & I Antique Convention Tractor Show Indiana State Fair Georgetown Fair Vermilion Illinois County Fair Illiana Power Show Vermillion Indiana Fisher Fair Ford County County Fair Fair Illinois State Fair U of I Agronomy Day Moultrie-Douglass Iroquois County Fair County Fair Fountain Indiana County Fair Edgar County Fair Champaign National Sweetcorn Fest County Fair Farm Progress Show Farm Radio: The Baseline Facts • 76% of Farmers listen to farm radio. • This happens regardless of the time of year. Radio is a year-round medium, not just during harvest or planting. • Farmers and ranchers are information seekers. Farming is their livelihood and passion. They utilize multiple media platforms. • Content is focused on production ag, and delivers timely news and information. • They pay close attention to local, regional, national news that impacts daily operation decisions. • They have a personal connection to broadcaster and station. • They know times of ag programming, and the station call letters. In other words, they are loyal WYXY listeners! Radio is the medium of choice during the planting and harvest seasons! • 58.9% of producers increase their use of radio during the planting season. • While other medium usage drops drastically, only 11.9% of producers decrease their usage of radio during planting season. • 55.9% of producers increase their use of radio during harvest season. • Only 12.3% of producers decrease their use of radio during harvest season, while mediums like magazines and television drop by 65.8% and 71.2% respectively. Source: National Association of Farm Broadcasting: “Selected Media Use By Commercial Producers.” September 2006. Radio reaches farmers, regardless of their age! WYXY Classic—a blend of classic country music and live, local agriculture news. WYXY Classic plays 100% Classic Country hits! A refreshing blend of recognizable artists’ time-tested songs! The biggest songs and artists from the 1980's, 1990's, and early 2000's. Plus a few hand-picked Country hits from 1970’s . This format appeals to 35-64 year old men & women! Studies show the majority of the rural lifestyle market is 26-54! They still want to hear the music they love. Every day is an event on Classic Country 99.1 FM! We’re the radio station you can literally sing along with, with songs so timeless that we couldn’t contain them to just one decade. WYXY Classic Artists... Tracy Lawrence Vince Gill Garth Brooks Willie Nelson George Strait Reba McEntire Travis Tritt Waylon Jennings Alan Jackson Tim McGraw Brooks & Dunn Conway Twitty Kenny Rogers Dolly Parton Alabama Clint Black Merle Haggard Toby Keith .