Det Kongelige Danske Kunstakademis Skoler for Arkitektur, Design og Konservering Programme: Graphic Communication Design Title: Type, Image and People Semester: 1 Period: 6 September 2021 – 28 January 2022 ECTS-point: 30 Contents Learning Outcomes (Knowledge, skills and competences): The module focuses on developing the students’ knowledge, skills and competencies Knowledge within visual communication including typography type design, visualization, system design and co-design user centered design. - Advanced understanding of the influence of technology, material and history on type design. - Ability to define the essence of the visual language within a form. The semester begins with shorter projects on typographical layout and type design - Understanding of the possibilities of working with design systems. introducing disciplines like art direction, type design, AR, VR and AI. - Practical, artistic and theoretical knowledge of working with visual universes in context. These are followed by projects that focus on exploring different approaches for - Basic knowledge of potentials and challenges of collaborative user centered research and creating visual universes. The students will be challenged to critically explore the design, based on first-hand experiences and literature. nature of and the impact still images can have on our perception of the world. Skills The final and main project of the semester has two parts. The first part is related to co- - Advanced skills in type design and typographical layout. design design research and the second is related to info graphics and data visualization. - Abilities in relevant software for type design and typographical layout. - Be able to identify, organize and translate the content of a message into communicating visual form. The project starts with co-design design research focus where the student is introduced to working with external partners on a larger complex theme - Be able to write a program and a report for a design project. within society. The students will be introduced to and try out various co- - Be able to present your final projects in a visually communicating format. design design research approaches focusing on participatory and collaborative design methods where the student conduct ethnographic Competencies Det Kongelige Danske Kunstakademis Skoler for Arkitektur, Design og Konservering fieldwork and research with user and stakeholders. and work towards clear - Competencies in developing, producing and using relevant visual tools and methods. and efficient data visualizations. - Be able to conduct an information design project of high complexity. - Be able to build empathic relations through dialogue tools and designerly ways of conducting The second part focuses on information graphics info graphics/data ethnographic observations and interviews. visualization. The students are introduced to the theory and praxis of info - Be able to communicate and discuss his/her own work with professionals and laypeople on an graphics/data visualization and are introduced to digital prototyping in advanced level. relation to information graphics info graphics/data visualization. - Be able to initiate and conduct a project from an open brief to a fully developed design proposal. The students will be developing their skills in writing design specific programs and academic reports. Throughout the semester the students will be working with both analogue and digital media. Critical reflections on literature as well as on one’s own and the peers’ work is an important part of the teaching. In parallel with the projects there is a study group for reading and discussing relevant literature. The student is expected to participate and contribute to the study group. Teaching methods The semester includes seminars, lectures, group critiques, and individual tutorials. Courses Master cross-programme professionalisation course. Det Kongelige Danske Kunstakademis Skoler for Arkitektur, Design og Konservering Attendance requirements: Submission requirements: Full attendance and participation in all common activities is expected. This includes There will be regular project deadlines, where the result will be assessed at presentations. The attending classmates’ oral examinations. It is expected that the student is present for whole semester will be assessed at the final exam. The student is expected to bring all projects and tutorials several times a week. relevant sketches to the exam since they all effect the final grade. The student should expect to spend at least 40 hours a week on the program. Report 5 pages related to the information graphics project. Syllabus: Method of assessment: Oral examination, 45 minutes 300 pages of academic or professional literature on type- co- user centered and Grading: Danish 7-point grading scale infographic design. Titles given in the semester plan. Censor: Internal .