ONLY COPY FEBRUARY 24, 1958 THIRTY -FIVE CENTS 113dVdSM3t1 aTy Rae®offittap essa OM aaaoa aTV TTenX>3R BROADC ,-ü19 896£-LS(009-Io)-í;0££-1,31) QI V qo.ue.ta betl I.Tufl sTaeS tasaQTZ 5-£N 41SaaAFtxa azV .3VS11 THE BUSINESSWEEKLY OF T Exclusive: Complete preview of the Frey Report Page 27 The 1957 track record of network buys, buyers Page 31 They're curious to know who pressured whom in Miami Page 42 Perspective '58: 119-page status report on radio -tv Page 67 E wol2lÒ of Rabio an is closest pLE of amERica all him " is5 jocfey." Others prefer "personality." Ñsi$nati aare too limiting. He is more: frie , cot ,panion, confidant. k ep;+copnsellor, shopping guide. He is epsirtaitiér, public servant. He serves the housewife, the handicapped, those who toil by night. Apart from his air salesmanship, he is often a talent in his own right. His audiences accept him as one of the family. They write him; they hang on his words. He has great responsibility. He lives up to it. the stoPz stations salute the Otsc jockeys of AMERICA on the eve of the First Annual Pop Music Disc Jockey Convention and Programming Seminar, to be held under Storz Stations sponsorship, March 7-8 -9, 1958, in Kansas City, Missouri WHEELING: 374 TV MARKET *Television Magazine 8/1/57 One Station Reaching The Booming Upper Ohio Valley No. 4 IN A SERIES POWER I' "I'm proud to be `_ a master maintenance . electrician at Kammer. - I earn a good income and with four youngsters, a.a - gmál - you can bet your life, it's easy to spend. We live in Moundsville but my wife usually does her big shopping in Wheeling. TV? We go for the local touch besides the big NBC programs. You said it, WTRF -TV!" Kammer 675,000 Kwt. Plant (Operating companies: Wheeling Electric Co. and Ohio Power Co.) AMERICAN GAS AND ELECTRIC SYSTEM This $90,000,000 power- produc- ing giant, one of three, is being erected to meet the growing needs of this expanding area. Two of Kammeí s generating units will supply the major aluminum com- plex of the Ormet Corporation at nearby Clarington, Ohio. Pres- ently, AGE's operations employ 2,000 workers. Kammer Plant -the power behind the force of industry, another powerful rea- son why your story should be beamed to this super market where 2 million people spend 2 billion dollars annually, where WTRF -TV captures, dominates and influences 425,196 TV homes. For availabilities, roll Bob 316,000 B Ferguson, VP and Gen. Mgr., watts N C network color or Needham Smith, Sales Manager, al CEdor 2 -7777. National RepRe George P. WHEELING 7, WEST VIRGINIA Holhngbery Company. fr reaching w2ae -icing slaw importance!. tERRE HAUTE IS INDIANA'S ZND LARGEST TV MARKET! 251,970 TV HOMES IN THE WTHI -TV VIEWING AREA NCS NO. 2 STUDY CBS, NBC, and ABC Television Networks TERRE HAUTE, INDIANA and RADIO, too! B O L L I N G C O . N E W Y O R K C H I C A G O . L O S A N G E L E S . S A N FR A N C I S C O , B O S T O N ® Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC.. 1735 DeSales St., N. W.. Washington 6, D. C. Entered as second class matter March 14. 1933 at Post Onice, Washington, D. C., under act of March 3, 1879. ;,s, <r ST...}...s,. more listeners are tuned to .^iW.Ìry than to any other full -time radio station in the state of Texas N.C.S. NO. 2 ONE ORDER - ONE BILLING - MAX- Without a doubt, KRLD Radio 1080, CBS out- IMUM COVERAGE - MINIMUM COST. let for Dallas -Fort Worth, is the biggest buy in KRLD, the oldest CBS affiliate in Texas, is the the biggest market in the biggest state. In this only 50,000 watt station in the Dallas -Fort rapidly expanding market your basic advertis- Worth area not sharing its time and frequency ing medium should be MUST be KRLD. with another station. This greatest of South- - - KRLD is the radio station of The Dallas western markets, plus North Texas and Southern Times Herald, owners and of KRLD - Oklahoma, can be delivered to you by KRLD operators at less cost per one thousand listeners. You need TV Channel 4. KRLD -TV, telecasting with not divide contracts with two stations - you maximum power from atop Texas' tallest tower, earn greater frequency discounts - you get reaches out farther, with a strong clear signal, maximum impact for minimum investment. than any other TV station in Texas. KRLD Radio CBS DALLAS JOHN W. RUNYON CLYDE W. REMBERT Chairman of the Board President REPRESENTED NATIONALLY BY THE BRANHAM COMPANY 50,000 WATTS COMPLETELY SATURATE THE GREAT SOUTHWEST MARKET Page 4 February 24, 1958 BROADCASTING closed circuit. HILL TALK Beating given FCC in Committee was loath to release any holder in AB -PT and formerly had been House Oversight Investigating Committee roll call, presumably because of heavy identified with ownership of several sta- hearings has stimulated talk on reorganiza- pressures. At one point closest vote ap- tions. If Mr. Hinckley does decide to run, tion of administrative agencies generally peared to line up this way: For resolution Mr. Truman will make a principal address and of rewriting of law governing commu- -Cotton (R -N. H.); Butler (R -Md.); in his behalf in Utah prior to elections next nications. Most extreme proposal is for Payne (R-Maine); Smathers (D- Fla.); Pas- November. "ripper" bill that would revise enacting tore (D -R. I.); Potter (R- Mich.), and Thur- clause of Communications Act which cre- mond (D -S. C.). Against -Magnuson (D- CASE IN POINT Backwash of House ates seven -man agency, to provide for lesser Wash.); Bricker (R-Ohio); Lausche (D- Oversight Investigating Committee disclo- Ohio); Bible (D- Nev.); (D- or greater number of Commissioners, thus Monroney sures hit FCC at its closed door session last giving president opportunity to appoint new Okia.), and Yarborough (D- Tex.). Sen. Wednesday before House Appropriations Schoeppel (R- Kans.) was absent and Pur- Commission without necessarily changing Subcommittee on Independent Offices. Ap- tell (R- Conn.) was present but did not vote. law itself. It's doubted, however, that Con- pearing in support of budget estimate of Strange switch was Sen. Lausche, who had gress would adopt such drastic legislation $8.95 million for fiscal 1959, which begins been co- author of resolution. unless wholesale corruption is revealed. next July 1, committee members inquired of FCC why its proceedings in comparative Talent agents, talent fees and sale of iN THE WINGS Long- awaited appear- cases take so much time. Particularly cited feature film for tv use are being scruti- ance of FCC Comr. Richard Mack before was now celebrated Miami ch. 10 case nized by Sen. Joseph C. O'Mahoney (D- House accusers may be delayed until latter which was designated for hearing Jan. 5, Wyo.), chairman of Senate Judiciary sub- part of this week. Several witnesses are 1954, initial decision issued March 30, committee on copyrights, patents and trade ahead of Comr. Mack and subcommittee 1955, and 4 -1 -1 decision in favor of Public marks and also active in subcommittee may not be ready for him before Thursday Service Television Inc. (National Airlines on antitrust. Sen. O'Mahoney says in- or Friday. Counsel for Comr. Mack, who subsidiary) issued Feb. 7, 1957. terest at this time is both personal and is under cloud on charges he accepted preliminary, but meanwhile he has Ju- $2,650 from Thurman Whiteside, Miami Promotions from within are diciary Committee staff collecting data on attorney allegedly working for National being made by WKY Television System Inc. to fill talent agents and looking into $50 million Airlines, is Roger Robb, partner in Wash- vacancy created by move April 1 of P. A. sale of Paramount Pictures' pre-1948 ington law firm of Bingham, Collins, Porter (Buddy) Sugg, executive vice president, to feature films to MCA. & Kistler. NBC as vice president in charge of owned and operated stations at reported salary of INEVITABILITY While FCC for second Miami ch. 10 case will not be closed, $60,000 (story, page 39). Eugene B. straight week passed over consideration of as jar as House Legislative Oversight Dodson, vice president and station man- pay tv test delay, it's practically foregone Subconunittee is concerned, when that ager of WSFA -TV Montgomery, moves conclusion that postponement of March 1 body finishes current hearings on charges to Tampa as operating head of WTVT date will be authorized this week. Two Comr. Mack's vote was "pledged." During (TV) where Mr. Sugg has headquartered. weeks ago FCC didn't act on House resolu- testimony last week, repeated references Carter Hardwick, commercial manager of tion because it wanted to await Senate ac- were made that Comrs. McConnaughey, WSFA -TV becomes station manager. tion. While Senate approved Thurmond Doerfer and Lee had decided to vote for Executive vice presidency is not being resolution (see page 52) Wednesday, FCC National even before hearings were com- filled but E. K. Gaylord, president of had only four members Thursday and, pleted. Chairman Oren Harris is deter- Oklahoma Publishing Co. and broadcast therefore, deferred consideration. Actually mined to ascertain if these charges are subsidiary, and his sort, Edward L. Gay- only one application for tests has been filed true and just why three Republican com- lord, executive vice president of parent and that is incomplete, factor which would missioners voted as they did.