farmers we met in Salta and these the small riverside town of Mercedes Daniel from TASA comments, “I rarely customers too that they are satisfied and spend the weekend there. get the opportunity to have this level with the IMV engine’ s performance. of in-depth exchange not just with I’m usually only working with the people from TMC, but even with parts, so it’ s hard to get a real sense people from TASA, where I work. I of what customers think, but meeting Picking up new sensors. learned about driving technologies with them directly makes me truly from my TMC colleagues and even Salta Buenos Aires 12 feel how I make cars. Before, I’ ve got to experience driving on rally been told that this or that would be On the drive from Mercedes to courses. The days were long, with expensive, but because I now have a Montevideo, the capital of Uruguay, meetings and reports to write after Cordova while getting stuck in traffic. Cars make people FUN TO DRIVE firm idea of what people want out team leader Hirai took another look driving, but more than anything, I The road was engaging and fun, like a here, again I see how I need to take back on his experience in the Drive affirmed that I really like cars. It was smile. for each and all. microcosm of the roads they had that and use technology innovations Project. really fun to drive.” taken over this leg of the Drive to make safe products at affordable “There’ s one day left, but so far All the team members broke out in Project. The team left the tourist haven of Arriving in Cordova, the team headed prices.” we’ ve worked together as a team smiles as they reached the goal of Salta, beginning their trip south to their for some mountain roads on the The farmers shared helpful feedback and have stayed safe on the road. I’ll the Five Continents Drive Project in destination of Buenos Aires. Kondo outskirts of town. They drove on a with the team, like the problems they be glad if we can all smile when we Latin America. Team leader Hirai from the Unit Advanced Control dirt road that is used in rallies and have with dust. At the end of the reach the goal tomorrow. This trip of addressed his team. “Become an System Development Division was unexpectedly rough, perhaps Valuable customer meeting, team leader Hirai addressed more than nine thousand kilometers evangelist. Share what you’ ve learned comments, “Being able to spend this from rain the weekend before. It feedback the customers. has boosted our sensors. Or you here with your coworkers and make concentrated time as a group has been would be in better condition for “I promise that in the future, we will could say it’ s given us the chance to sure you use it in making cars.” The an invaluable experience. While I’m glad races. The compelling course has a address the points for improvement see where we need to grow. For me team encountered some tough times, that it’ s almost over, I’ m also a little series of hairpin turns, and Julio from On the way to Rosario, the team you have shared with us today, so personally, getting out and driving on but they also experienced the thrill of sad.” He’ s involved with engine TASA, who works in the Overseas stopped by a large farm and met with please choose a Toyota again the the roads has re-sharpened my driving to the fullest. In their fields of development and used to position cars Service Technology Division, relished some IMV drivers. It was wheat next time you buy a car.” senses.” specialization, they more than anyone as a means of transportation, but this driving it. harvesting season, and the The team bowed deeply to the At a rest area, Sasaki from the should understand the meaning Drive Project has changed his thinking. When asked what “Fun to Drive” surrounding fields were shining seas customers and then left the farm. Master Technician Development behind the words, “The roads shape “I came to think of cars as things that means to him, Julio replied, “I like to of gold. The farm had dirt roads, Division uses his own towel to polish the cars, and make us and the cars make people smile. I also feel like now I get out of my home and go all kinds which caused clouds of fine dust to the car. In fact, everyone has stronger.” have a mission to communicate what of places. I’ ve been all over swirl in the air and reduce visibility to displayed this kind of willingness in They will demonstrate what they have I’ ve experienced here to the next Argentina, but I had fun on this trip almost nothing. The team hears From Argentina their work on the drive. When asked learned starting tomorrow. Future generation.” Kondo also said that the going to some new places and driving directly from customers at various to Uruguay. what has changed in him over this Toyotas will tell this tale. Drive Project made him painfully aware on new roads. Besides that, I like the points in the Drive Project, which is month, Sasaki answers with an of his lack of vocabulary when talking moments when I feel like I’m in invaluable for team members in intense expression, “I was impressed about cars. He was impressed by the control of the car—like how it feels development divisions. Yokogoshi, As the team went from Argentina to by the management of the team breadth of expression his peers driving on the road today.” who works in the Engine Production Uruguay, a Prius and an Etios that leader and assistant team leader and displayed. “I have to make myself even After driving through a resort town, Technology Division, had this to say. were used on the first half of the how they drew out everyone’ s better,” he declared. the team once again headed for “I’ m truly happy to hear from the Latin American leg came back, and strengths. I’ m not very good at three members from AYAX also leading people, but I watched the joined the team. When the team team go about their work and tried to crossed a bridge that separates the imagine myself leading them. This was two countries, Andres, who is the a kind of growth for me. Just like how service manager at AYAX, welcomed I learned to see through the eyes of everyone to his country over the the IMV customers, I also picked up a radio. His grandfather founded AYAX new way of seeing and new sensors in 1956, which has carried Toyotas while watching the team.” since 1968. He was riding in a car with Muramatsu, who works in the Vehicle Technology Development Division. When Andres found out that Reaching the goal he was involved in the Welcab, a for future Toyotas. vehicle produced for people with physical disabilities, he asked, “Do you make the parts too? We have Tuesday, December 6. This day is not customers here who need them.” only the final day of the drive in Muramatsu gave him some pamphlets Argentina and Uruguay, it is also the and told him that he would talk to his last day of the Drive Project in Latin colleagues after he returned to Japan. America. Crossing the Río de la Plata The team noticed little difference in river by ferry, the team drives through the roads between Argentina and Buenos Aires, the busiest city on the Uruguay, but Uruguay is relatively flat drive, and arrives at TASA’ s Zarate with no tall mountains. They arrived in Plant. farmers we met in Salta and these the small riverside town of Mercedes Daniel from TASA comments, “I rarely customers too that they are satisfied and spend the weekend there. get the opportunity to have this level with the IMV engine’ s performance. of in-depth exchange not just with I’m usually only working with the people from TMC, but even with parts, so it’ s hard to get a real sense people from TASA, where I work. I of what customers think, but meeting Picking up new sensors. learned about driving technologies with them directly makes me truly from my TMC colleagues and even 12 feel how I make cars. Before, I’ ve got to experience driving on rally been told that this or that would be On the drive from Mercedes to courses. The days were long, with expensive, but because I now have a Montevideo, the capital of Uruguay, meetings and reports to write after Cordova while getting stuck in traffic. Cars make people FUN TO DRIVE firm idea of what people want out team leader Hirai took another look driving, but more than anything, I The road was engaging and fun, like a here, again I see how I need to take back on his experience in the Drive affirmed that I really like cars. It was smile. for each and all. microcosm of the roads they had that and use technology innovations Project. really fun to drive.” taken over this leg of the Drive to make safe products at affordable “There’ s one day left, but so far All the team members broke out in Project. The team left the tourist haven of Arriving in Cordova, the team headed prices.” we’ ve worked together as a team smiles as they reached the goal of Salta, beginning their trip south to their for some mountain roads on the The farmers shared helpful feedback and have stayed safe on the road.