THE HENRY FORD MAGAZINE AD DATE: 10-20-2015 TRIM SIZE: 8” x 10.75” SAFETY/VISUAL: 7” x 9.75” BLEED: 8.25” x 11” MEDIA FORM: Print Ad SCALE: 1:1 DPI: 300 OVER 5,000 TRAILS BLAZED DAILY. Your next opportunity is a flight away. Just ask the 170 million passengers who choose to fly to one of our 326 destinations. Official Airline of The Henry Ford. Based on average number of Delta flights per day in 2015 and September 2015 schedule, respectively. Includes flights operated by our Delta Connection® carriers: Compass Airlines, Endeavor Air, Inc., ExpressJet Airlines, Inc., GoJet Airlines, Shuttle America, and SkyWest Airlines; Delta Shuttle® carriers: Shuttle America and Compass Airlines. 1001715_The-Henry-Ford-Magazine-Ad.indd 1 10/20/15 4:46 PM THE CONSERVATION ISSUE 2 JANUARY-MAY 2016 thehenryford.org 3 MAGAZINE JANUARY-MAY 2016 Contents DEPARTMENTS FEATURES Our Mission 4 Behind the Scenes 5 20 Letter from the President 6 IMPERFECTION Ask + Answer 7 APPRECIATION A Word or Two 8 When should protecting Social Snippets 9 something’s authenticity Off the Shelf 10 outweigh our entertainment? On the Shelf 68 A Look Back 88 32 ARCHAEOLOGY’S UNDERGROUND INNOVATION Excavating Atari’s fabled NATION 13 video game burial site proves there is purpose to preserving the recent past INSIDE 40 THE DESIGN WITH HENRY DIMENSION Architects for social FORD impact look, listen and Henry Ford Museum 52 then create experiences Greenfield Village 54 that restore community, Ford Rouge Factory Tour 56 human dignity and Giant Screen Experience 58 eventually evoke change Take It Forward 60 Acquisitions + Collections 62 2016 Events 64 STAY, EXPLORE + SAVOR 71 ON THE COVER Items recently recovered from the 1983 Atari burial WANT MORE? ground in a New Mexico THIS ISSUE OF landfill are blurring the lines THE HENRY FORD between what makes an MAGAZINE IS object a valuable artifact AVAILABLE IN versus yesterday’s trash. JANUARY 2016 ON ITUNES AND CONTROLLER BY GOOGLE PLAY FOR ANDREW REINHARD IPAD AND ANDROID TABLETS.c 2 JANUARY-MAY 2016 thehenryford.org 3 OUR MISSION Who We Are and What We Do TO MAKE A DONATION Jeff Dunlap, 313.982.6167 Gain perspective. [email protected] thehenryford.org/support TO MAKE A LEGACY GIFT Spence Medford, Get inspired. 313.982.6016 [email protected] thehenryfordlegacy.org Chairman of the Board ADVERTISING INFORMATION Make history. S. Evan Weiner Cyndi Schutter, 313.982.6158 [email protected] Vice Chairman THE HENRY FORD: A NATIONAL TREASURE AND CULTURAL RESOURCE Gerard M. Anderson MEMBERSHIP INFORMATION The Henry Ford Call Center The Henry Ford in Dearborn, Michigan, is an internationally recognized cultural Vice Chairman Sheila Ford Hamp 313.982.6001 destination that brings the past forward by immersing visitors in the stories of GENERAL INQUIRIES AND ingenuity, resourcefulness and innovation that helped shape America. President and Secretary GROUP RESERVATIONS A national historic landmark with an unparalleled collection of artifacts Patricia E. Mooradian The Henry Ford Call Center from 300 years of American history, The Henry Ford is a force for sparking 313.982.6001 Treasurer curiosity and inspiring tomorrow’s innovators. More than 1.6 million visitors Lisa A. Payne RESEARCH INQUIRIES annually experience its four venues: Henry Ford Museum, Greenfield Village, 313.982.6020 Ford Rouge Factory Tour and the Benson Ford Research Center. A continually Board of Trustees research.center@thehenry Lynn Ford Alandt expanding array of content available online provides anytime, anywhere access ford.org Paul R. Dimond ™ to The Henry Ford Archive of American Innovation. The Henry Ford is also home Edsel B. Ford II SUBSCRIPTION to Henry Ford Academy, a public charter high school that educates 485 students Henry Ford III INFORMATION a year on the institution’s campus. In 2014, The Henry Ford premiered its first-ever William Clay Ford, Jr. The Henry Ford Call Center national, Emmy® Award-winning television series, The Henry Ford’s Innovation George F. Francis III 313.982.6001 or visit Nation, showcasing present-day change makers and The Henry Ford’s artifacts Ralph J. Gerson thehenryford.org/about/ and unique guest experiences. Hosted by news correspondent and humorist Christopher F. HampO CTANEcontact.aspx Steven K. Hamp Mo Rocca, this weekly half-hour show airs Saturday mornings on CBS. John W. Ingle III For more information, please visit thehenryford.org. Elizabeth Ford Kontulis DESIGN, PRODUCTION AND Richard A. Manoogian EDITORIAL SERVICES Hau Thai-Tang OCTANE Alessandro F. UzielliOCTANE 248.399.1322 Amb. Ronald N. Weiser [email protected] Jennifer LaForce, Editor Bill Bowen, Creative Director Julie Friedman, Art Director Kathy O’Gorman, Copy Editor Help us inspire The Henry Ford Magazine is published twice a year by future change makers The Henry Ford, 20900 Oakwood Blvd., Dearborn, MI 48124. Copyright 2016. All rights reserved. Reproduction The Henry Ford inspires dreamers, doers, movers and makers in whole or in part without written permission is prohibited. All photos are from The Henry Ford collections unless with stories of the greatest breakthroughs and inventions otherwise noted. throughout history. Your support goes a long way toward unleashing The Henry Ford Archive of American Innovation™ and making our collections available to the world. The Henry Ford is an independent nonprofit organization. We depend on ticket purchases, income from our stores and restaurants and tax-deductible contributions and memberships for support. To learn how your generosity can help take it forward, visit thehenryford.org/support. 4 JANUARY-MAY 2016 thehenryford.org PB Notable Colleagues and Correspondents BEHIND THE SCENES SHARE SOMETHING YOU SAVED AND WHY. Our contributors tell us. RICHARD BORGE TYLER HOEHNE JENNIFER LAFORCE ELLIOTT O’DONOVAN ANDREW REINHARD A few years ago, I bought I still have a coffee cup A quarter earned from When I was 5 years old, A leather knife sheath a 1973 VW Super Beetle my sister-in-law made my days slinging my sister gave me a inscribed with the name in Georgia (no rust) and for me. It’s not a pretty fried chicken at a local Curious George stuffed Fred Kaley I recovered drove it back to Brooklyn. coffee cup. It’s a little restaurant. As a working animal that I’ve kept in the North Dakota I wanted it because I had beat up, needs some TLC, college student paying until this day. It’s the Badlands. My hope is one before I moved to but for whatever reason my way, I appreciated oldest material posses- that I can return it to NYC, and it brings back I love it and hang onto it. every dime I made. One sion that I own. I’ve kept its owner one day. great memories. A nice day as I counted out my it because it reminds Tyler Hoehne is a Andrew Reinhard is the side effect of driving this tips, I gave a closer look me of the lifelong bond designer and illustrator director of publications car is that almost every at a quarter I had tucked that I have with my big from Los Angeles. He’s at the American Numis- time I drive it, people in my apron. George sister. I’ve considered done work for The New matic Society and is a approach me with their Washington’s face was passing it down to one York Times, Starbucks, member of the Punk own vintage Beetle story. expertly carved with of her kids, but I’m not Billboard, GOOD and Archaeology collective. I feel it is conserving flowing hair and a smok- quite ready yet. others. And while that’s people’s memories and ing cig hanging from his Archaeology’s cool and all, he really Elliott O’Donovan the VW Beetle’s place lips. Crass, maybe, but I Underground, just likes to make things is a Washington, D.C.- in history. appreciated the artistry Page 32 with people. He also based photographer achieved on such a small Richard Borge lives and really likes plants and who specializes in canvas. I could never works in Brooklyn. Edito- the LA Clippers. commercial and editorial part with it. rial and corporate illus- Ask + Answer, Page 7 portraiture. His unique tration and motion design Jennifer LaForce has style is influenced by keep him busy. In addi- spent most of her his travels. In 2012, he tion to professional proj- 25-year writing career was part of a humani- ects, Richard is fortunate penning articles about tarian trip to Malawi in to teach at both Parsons all things automotive southeast Africa, where and Pratt, both in the NYC for corporations such he completed a series area. Being well versed as Ford Motor Company of portraits that became in visual consulting and and General Motors. She part of an art exhibit creative direction, one has a knack for listen- that raised more than of his favorite aspects of ing and telling stories $5,000, all of which visual communication is with flair and creativity, went to the schools and the conceptual process, appreciates a good edit villages documented. be it selling a product or and knows a thing or two Imperfection conveying the intricacies about the AP Stylebook. Appreciation, of a complex article. Imperfection Page 20 Archaeology’s Appreciation, Underground, Page 20 Page 32 WANT MORE? STAY CONNECTED WITH THE HENRY FORD. FOLLOW, TWEET, SHARE, WATCH. visit thehenryford.org PB JANUARY-MAY 2016 thehenryford.org 5 LETTER FROM THE PRESIDENT Casual Thoughts and Serious Correspondence To conserve or to restore? That is the essence of our theme for this issue of The Henry Ford Magazine, and it goes to the heart of the many roles performed by our wonderful staff. The Henry Ford as an institution is often challenged with making a choice between conserving an artifact or restoring it, between deciding if its best use for our visitors is for educational or entertainment purposes.