Toy Product Design Creating the Blockbuster Toy “its about creating a difference that makes a difference” – Dan Acuff SP.778 Toy Product Design What makes a Toy Successful? • Satisfy deep emotional need A photo of a Furby. For more information, see http://www.hasbro.com/furby/ • Parental appeal • On trend A Leapster toy. For more information, see • Regenerative “evercool” http://www.LeapFrog.com • …marketing A Barbie doll. For more information, see http://www.mattel.com/our_toys/ot_barb.asp G.I. Joe For more information, see http://www.hasbro.com/gijoe/ SP.778 Toy Product Design Transforming the Child And connecting with deep emotional needs •Master •Friend • Creator •Collector • Nurturer • Story Lover • Emulator • Experience Seeker SP.778 Toy Product Design Creating a Master • Control Photo of a girl using a hula-hoop. More information about hula-hoops can • Building self-esteem be found at: http://en.wikipedia.org/wiki/Hula_hoop • Master for Keeps • Master of Throw and Photograph of a yo-yo. Catch More information availible at: http://en.wikipedia.org/wiki/Yo-yo • Master of Endurance • Intelligence Master SP.778 Toy Product Design Creating a Creator • Blank Slate • Creating inventors • Ultimate creators Photograph of Legos. For more information, see: – Mr. Potato Head http://www.lego.com/eng/create/default.asp –The Smsi • From the adult world! – Lincoln Logs A box of crayons. For more information, see: –Resncki http://www.crayola.com/products/display.cfm?product=4 SP.778 Toy Product Design Creating a Nurturer • Yearn to nurture Photo of a “Pound Puppy” doll. More information availible at: • Emulate parents http://www.everythinggirl.com/poundpuppies/p • Molding toy persona oundpuppies.aspx • Babies, Bears, and Puppies Photo of a child with a live puppy. • Outside the box Photo of a teddy bear. –Ant farms – Tamagotchi SP.778 Toy Product Design Creating an Emulator • Trying on careers and Bratz™ Dolls. lifestyles For more information, see: http://www.bratz.com • Barbie and G.I. Joe • Role Playing A Lionel™ Train Set. For more information, see: http://www.lionel.com/ SP.778 Toy Product Design Creating a Friend A Cabbage Patch™ doll. • Sense of Belonging For more information, see • Bear Friends http://www.cabbagepatchkids.com/ • Friends that Teach A picture of Elmo. For more information, see http://www.elmosplayground.com/ Teddy Ruxpin™doll. For more information, see: http://www.teddyruxpin.com/ SP.778 Toy Product Design Creating a Collector • Accumulation vs. Pokemon™ For more information, see Collection http://www.pokemon.com/ • Becoming enthusiasts • 1+1=3 Pogs. For more information, see • Competition http://en.wikipedia.org/wiki/Pogs • Katamari Damacy SP.778 Toy Product Design Creating a Story Lover • Walt Disney A Spiderman power glove. • Emulation extension • Rethinking Transformers™ Storytelling For more information, see http://www.hasbro.com/transformers/ • Transmedia Properties • Toymakers are storytellers SP.778 Toy Product Design Creating an Experience Seeker th Screenshot of Dr. Mario video game. • The 4 Dimension For more information, see More than a story! http://en.wikipedia.org/wiki/Mario • Entering the Game • Controlling the Game • Realism heightens Screenshot of Myst™ videogame. the fantasy For more information, see • Interactive http://www.riven.com/myst_home.html Entertainment SP.778 Toy Product Design Making Everything into a Toy A Bart Simpson Pez™dispenser Flower-topped pens An Easy-Bake Oven™. For A toy jackhammer. more information, see http://www.hasbro.com/easybake SP.778 Toy Product Design Toy Classification • Toys for physical or muscle development • Toys for sensory (touch, sight, sound, taste, smell) Photo of child playing with blocks. development • Toys for make-believe and social development • Toys for creative and intellectual development SP.778 Toy Product Design .