TIMES SQUARE | OCTOBER 2019 KEY INDICATORS October By the Numbers Monthly Key Economic Indicators $133,940,130 Gross Broadway ticket sales 360,168 Average daily pedestrian count in Times Square 159,944 Total SF leased in Times Square Chewing Gum by artist Christian Marclay was displayed on electronic billboards through- out Times Square as October's Midnight 4 new stores Moment. Opened in Times Square Average Daily Visitors Pedestrian Count Pedestrian counts fell slightly between September and October. AVERAGE DAILY 2019 PEDESTRIAN COUNT 2018 In October 2019, the average 450,000 daily pedestrian count was 425,000 360,168, a 9.4% decrease 394,190 397,365 from October 2018. This decline 400,000 377,813 375,000 is likely due to the cooler tem- 360,168 peratures and increased rainfall 350,000 this month. 325,000 300,000 Pedestrian counts reached their peak on Friday, October 11 at 275,000 404,440 people. 250,000 225,000 SEPTEMBER OCTOBER Source: Springboard TIMESTIMES SQUARE SQUARE | OCTOBER| AUGUST 20192019 KEYKEY INDICATORSINDICATORS Commercial Real Estate Class A In October, Times Square Class A commercial offce occupancy rate XXXXXXOCCUPANCY RATE/ XXXXTIMES SQUARE PRICE PER SQUARE FOOT XXXXMIDTOWN fell slightly from September to PRICE PER SF 93%, while remaining higher 95% than Midtown's rate of 91%. $63 93% $63 $67 $66 Thus far, fourth quarter price per square foot in Times Square has $72 $72 91% $74 been a bit lower than the third $74 quarter rate, at $63 per square foot. Price per square foot has 89% also declined for the Midtown submarket. 87% 85% JULY AUGUST SEPTEMBER OCTOBER Source: CoStar, CompStak. Times Square fgures include properties within the BID boundaries. Midtown fgures are based on CoStar Submarkets. Beginning in Dec. 2016, the Alliance changed our methodology for reporting commercial rents to be a six-month moving average of net effective rent. XXXXXX XXXX XXXX Hotels Rates & Occupancy In September, average daily room rates in Times Square fell HOTELXXXXXX OCCUPANCY/ OCCUPANCYXXXX by from 2018 to . AVERAGE DAILY RATE XXXX 2.9% $291 AVERAGE DAILY RATE Average daily rates in the Mid- 100% town and Manhattan submar- kets declined by 1.2% and 1.7% $307 $300 respectively. $291 90% Occupancy rates in all markets were consistent with 2018. However, Times Square's occu- pancy rate of 92.5% continues 80% to exceed those of the Midtown and Manhattan submarkets, with occupancy rates of 90.7% and 70% 90.2% respectively. SEPTEMBER 2017 SEPTEMBER 2018 SEPTEMBER 2019 Source: Smith Travel Research. All fgures are based on representative samples of hotels within respective boundaries. Please note that hotel fgures are based on the month prior to the reporting month. TIMES SQUARE | OCTOBER 2019 KEY INDICATORS Broadway Attendance & Gross Sales In October, Broadway ticket sales remained stable at an average of BROADWAY ATTENDANCE 2019 $33.5 million per week. This (in thousands) 2018 month, average weekly atten- BROADWAY ATTENDANCE 2019 400 (in thousands) dance exceeded October 2018 by 2018 5.3%. 400 350 In total, 34 Broadway shows 350 played this month. The Sound 300 Inside opened this month, and 300 Tina- the Tina Turner Musical 250 began previews before its offcial 250 opening on November 7. 200 200 150 150 100 10/6 10/13 10/20 10/27 100 Source: The Broadway10/6 League 10/13 10/20 10/27 BROADWAY GROSS SALES 2019 (in millions) 2018 BROADWAY GROSS SALES 2019 $50 (in millions) 2018 $50 Adam Rapp's The Sound Inside starring WIll Hochman and Mary-Louise Parker opened on October 17 at Studio 54. $40 $35.2 $34.6 $34.0 $40 $33.4 $34.3 $35.2$33.4 $34.6 $34.0$33.1 $30 $33.4 $30.1 $34.3 $33.4 $33.1 $30 $30.1 $20 $20 $10 10/6 10/13 10/20 10/27 $10 10/6 10/13 10/20 10/27 Source: The Broadway League TIMES SQUARE | OCTOBER 2019 KEY INDICATORS Retail Update Opened & Coming Soon OPENED W 53rd St COMING SOON Apes & Peacocks Dollar Car Rental W 52nd St Urbanspace Market Food + Beverage Retail W 51st St Entertainment Hotel W 50th St CVS Other Friedman’s Kitchen & Bar W 49th St Gong Cha This month, we cele- Krispy Kreme W 48th St brated the opening of four stores and eater- ies, including FrIed- W 47th St man's Kitchen & at 233 W 49th Pele Soccer Bar Street and Apes & W 46th St at 1675 Bar Dough Prime Catch 46 Peacocks Broadway. In the com- ing months, we look W 45th St forward to the opening of eight new food W 44th St and retail shops. W 43rd St Chick Fil A Just Baked W 42nd St W 41st St ve A Broadway 6th 8th Ave 7th Ave W 40th St.