Santa Clara Law Santa Clara Law Digital Commons Rosetta Stone v. Google (Joint Appendix) Research Projects and Empirical Data 3-18-2010 Vol. IX, Tab 47 - Ex. 34 - Deposition of Susan Wojcicki (Google Vice President - Product Management) Susan Wojcicki Google Follow this and additional works at: http://digitalcommons.law.scu.edu/appendix Part of the Computer Law Commons, Intellectual Property Commons, and the Internet Law Commons Automated Citation Wojcicki, Susan, "Vol. IX, Tab 47 - Ex. 34 - Deposition of Susan Wojcicki (Google Vice President - Product Management)" (2010). Rosetta Stone v. Google (Joint Appendix). Paper 105. http://digitalcommons.law.scu.edu/appendix/105 This Deposition is brought to you for free and open access by the Research Projects and Empirical Data at Santa Clara Law Digital Commons. It has been accepted for inclusion in Rosetta Stone v. Google (Joint Appendix) by an authorized administrator of Santa Clara Law Digital Commons. For more information, please contact [email protected]. r Cerlified Copy iN THE UNI'IED,STAlES DISTRICT COl.iRT FOR nm'EAsTERNDispUCT OFVTRGIN!A ALEXANDl'JADMSION RoSETTA STONE, LTD" " j P~zjntijf. Cue No. 1:091'Y-CO 73 ~(GBIirCB) , GOOGLE, JNC. : CONFIDENTIAL DEPOSITION'OF i SUSA.", WOJClCla Mnrr.h J8, 2010 i 9:22 8.m. r.. ':'" ( ")' S2S Universily Ayenue) Suib 900 1 ". Palo Al~. Calif0!11ia iI I, .1. -- Telephone: <-15.5912333 .~ Fa~c.: "l.S5iL.3335 (,.d Nontgornery St/tet ESQUIRE S!ri31.l00 •..... ,.'-w.."-- Sin Frands:D, CA 94104 i· , ' , 6343 .' .r.,• J. 1 2 , . TJiURSDAY: "t~~CH 18 r 2 010; 9:22.1LM. , , WOJCICKI I • SUSJu.~ 5 1 having been ' fir~c du~y sworn, testifies as £~~lows: < , 7 e ilL" MR. SEEK: • Q Good morning . As I m~nt iO~ed ' e~rlier, my Lame 10 is Be.;!:;'nard Shek. I rl!pre3a:1t Rosetta Stolle.in this, U accion . >2 Rav.e you 6 'uer he~n deposed betore' ~ 1.3 A Yes. 14 ,j . Q EOI" many .times? 15 :P. LeliS' than ten !:Iut more cl::!a... five . l1aybe seveb" 16 eight. ! don ' t remember exactly. 17 ,. Q You're aware t:lJ.at 'Coogle has hee.."l involve,d. in other litigation matters relatL~s to its advertiSin~ l' tradcma.rl: - ?Ol~cies. correct.? 20 A Other tban Ro~~tta Stene? '21 Q Right. 22 A I am aware of p;-evl.ous cases. but I I m not aware. 23 of other ongoing $~its . '24 Q ' ·Cases t::hat have been resolve-a io !=-he. past, ·25 right'? ' Ton Free; S()O.770.JJ63 . .. fecslmlO~! 415.591.3335 Suite 1100 ESQY1R~ .. ~ I>'.ont oomety Street 53t; frtr:dscrt. CA 9<1104 -,CS't~CluUons,co."J1 . ~ ~ '. " .: !"-. -- . - , • . :, : " 7 ~. 6344 Sus~n "l-Toj cicft.i March 1.8, 2'010 ;. 6 1 A Yes. 2 Q Did you ever te.s.tify in any ot those mat.ters·? :. '!> No, . I did not:. Q i-ib.a.n. ......~s your last deposition? ·5 >. Las~ ..... eek. 6 Q So given .how recent your .last cieposit:ioD "'·2.S, ...:. i , you l re familiar t.he rules of a deposit.ion? j . 7 take it w:it~ i, . f, Ye.s . ' , 1 i Q Do you need ms to %0 o~er them at all today? i I 10 ,A No . ! • , i ' n Q Okay. I ; , :l2 ~. I mean unl.ess there's anythln.g ·specie.l about ~3 this case. I'assume itla like other ~epositions . , ') Q Just likE it's en ~dinary deposition. .h ¥ G·S. Q . Can you give me your e~ccational .backgrO'l.Old 1.7 s·tarting from college .. l:B A I have an undergradu ate degree f 'rom H"arVard 19. Un.i.'"C'ersity t hat! graduated from . in 1999· · - 1990. ,excuse 20 ro •• I 'have a. master 1 9 ill eccnomics from· UC Sant"a Cruz 21 and . I g raduated in 1993. and I nave an NEA from OCL.lt a!1d ' 22 I graduatad in ~9~B . 23 o . Wha~ls YQur curreh~ position at, Googie? A' My current posi.tion · is -.rice president of 25 product managemeli~ reeponS~~le for our advert.isi:lg .TotS fl1!e; "1100.770.3353 Fa~lTIne: 415".591.)335 S~lte Iloa 44 Mont;Ctner")' stnlet ESQUIRE San FJ"fIncisOJ, CA 9·UO'l •... A~"" .. O.P. I ..... ., l\"\'(Y..~quir c:;o iutioru..i:om ( -:- _.. .. ~ : ' .. -.... ....... 6345 '; .' - Susan Woj cicki l~arch .Hlr 2010 CO!\o""F!DENTIAL :: -:J. 7 J. produpts. 2 Q Wben you 5a~ ady~r~isin9 products, do you mean 3 a2~ ~f Google ' s advertising products~ .4 5 Doub1eClick, znd our Arialytics produots. Q ~~en dip you 'join Google? 1999. B 9 A N~Y·· 10 Q Do -you know· when Google ' \oP-S founded'? ·11 A Google waa iounde~ in the ttl)· o~ 1998. Q Do you know \-tbat emploYG.e number :YO".l ar.e? .A. 16 . ~ .. Q What was 'your position when you. j a i ned . G?ogl.e i 1S 5...; Hay ~Q9 51? 16 ~ r wae tbe :mal:;keti:o.g m.enager·, so 1 was ' I 17 =esponsLble fQr all of Coogle ' s ~~rketirr9. So I was the ! J.S. fi:rst pe=so~ at Go?sle .that did ma.rket.ing, so i. "'orked l 19 ioitial~y on things' like our logo, our brand ide~tity, ; i· 20 and tryin~ to mar~et oUr . com~any with 'DQ budget. 21 Q Which is usually the cas~ with star~-ups. i2 And b.o\o.~ . long we.r·e you iIIarketing maoager? 23 A wel~, my title dfficially di~~'t . c?ange for a 24 coup1.e. of years .bece.u~e S300gle \"asn't that focused c.n 25 titles. but.I resily focused on ma=k~~ing ' probably for TDII Fret!; BOO.770.J363 FdcshlJle: 415.591.3335 sUite 1100 .;4 tr.orlt9om'!ry Street San F~cl5tl;1, CA ~104 ESQ1IJ.Bb• ....ww:esquLt:esol~o~ . co.m -.-"" .. .- 6346 Susan 'Woj ci d:i l<1arch 18, 2010 69 1 that comes after it. "\':e don't t:::y to f igu=e Oll t who 2 deserves the most blame . >..1so if something needs to be 3 doiLe, do it., don't say it'S" not dly job. " 4 I thL~~ ~he overall goal :0£ this statement was ' 5 ;:'0 say t.hat -- similar to anotbe= key principle we used 6 to have which is act ~ike . an dwner. Don't ,say: I Oh" this 7 isn't my job, ,you ,YJlOW, the~efore . you know, I'm -- you B know, I'm not going to pay attent:i.op': , '. The idea is that if' teu see something. you 10 think it should be fixed, you shoQ-ld go f·ix it. I f you 11 see the -- I mean, ~here was one example , this is a 12 small example, but I remember once we used to get. these 13 1?ott.le:s 'of water, and there wa.s like a -- some new .J 14 ~mpl?ye .e said, "lell. whose, jop is it to 'c!"..ange the ,.. ater 15 bottle? ~~d ~elre like, Look, we don't have' a person in the' company whose title is water bottle c~ar.g~r. If you 17 think -- if you're thirsty, yo.~ go and you put the 18 bottle on the \-fater and you cha~ge it. 19 And so I t.hiIlk it:' 5 . that general' idea ~,hich is 20 that you should take responsibility for the things' 21 around you and not be expect other people to do ~t or 22 ~o bl~me oth~r peQple if something else isn't done the 23 "ray that you want. it: 24 Tum back to page 785_, 25 {Nitness compliE-s.) Toli ('reI!: 800.710.3353 , Facsl;;JlI~ .t;15,SS1,33JS Suite liDO ' 'i'; I",;;;rti:gomery Strcet ESQUIRE 'S:!IiI ~n~co. 0. 9 .. 104 , •' . ~ "" 'o&o1c;"u .to~ vIYV;\'.CHl:l!I~S:'Jlu tions,com 6347 , . , , ,~ ': -, ' ,S\!sa.'"\ 'Noj cicki March 18. 2010 - . : 70 1 Q NO"), the' first parag.raph. the last. sentence: 2 reads I "Our ·uS"e.rs ." Do you see that up at the top? 3 _!>... Yes. 4 Q It says •• Our' users trus~ Goo3lefs object~~ity 5 2nd no short-term gQin could ever justify breaching that 6 trust. If "1 A Yes . a .. 9 Do y eu' agree with th~t st~tei:leo.t? 3 . .. Yes . I be-I ieve tbat t:.he way the compa...T'l.y is run 10 is by focusing on users becaus~ we are -- we need users 1..1 t~ come to our site to generat.e the revenue, and that 12 we -- ~sers come to Google because they crust Google, 13 and t.hat Google ope'rates 'a· 'business fer the long, term. 1 '!"4 'lie operate the b~61n1~ss -- ..... e look at the ecosy5b:m ./ 15 between users, advertisers. and p'.!blishers', 9.na W~ look 16 at hO~l ce..n we - - because sometimes use=s, advertis~rs, 17 an? pub1ishers h?ve -- or particul~rly ~ublishe~s and 18 =.dvertisers will have different deil'lC.nos, .and they may be 19 ~cntradictory . So we always think about ",'hat is the 20 long-term polution' and what's the right .way to manage 2l the company long term. 22 ]ind, you know, for eX2rople, no shott-term gain 23 could ever justify breaching that tr~st. You know, we 2. v.ould -7 I think what th~ylre tryi~9 to say herE is that 25 we're g.oing to rnaIlag: the business for the long term and TeU rn~ 600.no.3363 .=aafrtl/le: ~H.59!"33JS ., Suitt l"cro ~.; !-'.:lntgom!/"Y Stneet S~n Fnnds!:c, CA 94JOC Vl'ww.!:SQ1Jlruolutions.om 6348 SUs an t'1oj cicki r1arch ~8, 2010 CONEIDENTL'IL :.--:-, 1 ~ that we want our users to trust and always believe that 2 the answers behind why ~'e did things· are reasonable.