EDITION 08 JANUARY 2020 EASTRIVER EAST RIVER ESSENTIALS YOUR MONTHLY GUIDE TO WHAT’S HOT IN DIGITAL Featured in this exclusive newsletter are the stand out campaigns of the month, and digibits our clients should be up-to-date with. • Welcoming on board our new clients EXECUTIVE • Learning opportunities with our business partners • ER Strategy Planning for 2020 SUMMARY • East River goes to the beach • #NationalKarachiEat2020 – PR by East River • Facebook Testing ADs in groups tab – Marketing Land • Case Study on how Careem lifted conversions with automated display ads – Think With Google • Delta Airlines, making your dream destination happen in 2020 - Twitter DIGIBIT OF THE MONTH: Twitter has announced the launch of its new Reactions-Like option in direct messages, which enables users to allocate a quick emoji response to any message within a thread. READ MORE EDITION 08 JANUARY 2020 EASTRIVER WELCOMING ON-BOARD OUR NEW CLIENTS VAVACARS JAFFERJEES EDITION 08 JANUARY 2020 EASTRIVER 02 LEARNING OPPORTUNITIES WITH OUR BUSINESS PARTNERS East River has big plans for 2020. We ew out to Singapore to meet our business partners to ensure we bring the most current knowledge of products and services to our clients as 2020 will be huge for digital in Pakistan. #Digital #DigitalMarketing EDITION 08 JANUARY 2020 EASTRIVER 03 STRATEGY PLANNING FOR 2020 The East River management team met on January 22, 2020, to go over the achievements of 2019, and lay out the roadmap for 2020. The day-long discussion was intense, but not without moments of lighthearted quirkiness, which really sums up the East River approach to everything, and set a positive tone for the year ahead. Here's to a successful new decade! EDITION 08 JANUARY 2020 EASTRIVER 04 A full year at work calls for an away day! As per East Rivers traditions, we took our employees EAST and sta for a recreational day at beach. With a lot of food and fun, East River is ready for RIVER 2020 GOES TO THE BEACH EDITION 08 JANUARY 2020 EASTRIVER 05 #NATIONAL KARACHIEAT2020 – PR BY EAST RIVER Giving a new avor and denition to cooking, National Food showcased their fusion platform Made Easy at the Karachi Eat Food Festival 2020. The highlights from the event were the trio bun kebab that had Malai boti, Karhai and Nihari bun kebab, a twist on your regular chaat: Scene On chaat that was made with Scene On chips served with the royal falooda. East River carried out PR for #NationalKarachiEat2020 which resulted in positive conversation as well as great number of bloggers/inuencers reach. EDITION 08 JANUARY 2020 EASTRIVER 06 OVERVIEW TWITTER INSTAGRAM #NATIONALKARACHIEAT2020 #NATIONALFOODSPAKISTAN #NATIONALKHIEAT2020 5.4K 1.2M 5.2K 1.1M VOLUME IMPRESSIONS VOLUME IMPRESSIONS 26 POSTS 5135 ENGAGEMENTS HIGHEST VOLUME WAS NOTED ON THE SECOND DAY OF KARACHI EAT 2020 EDITION 08 JANUARY 2020 EASTRIVER FACEBOOK TESTING ADS IN GROUPS TAB Facebook’s test to put ads in the Groups tab is one more SEE MORE example of the company nding every possible opportunity it can to increase ad inventory. And with the added emphasis it has put on Groups this year — making Groups the “heart” of the Facebook experience and bringing the platform to the center of the app — chances are good with the ads being tested in the Groups tab will get exposure. EDITION 08 JANUARY 2020 EASTRIVER 08 HOW CAREEM LIFTED CONVERSIONS WITH AUTOMATED DISPLAY ADS – CASE STUDY Careem created Smart Display campaigns to automatically bid on keywords, optimize ad placement, and develop more READ MORE relevant ads. Careem then set up a pre/post test in Tier 1 cities in Pakistan to see how machine learning inuenced its display campaign’s performance. The brand saw a 320% increase in sign-ups with its Smart Display Campaigns than it did with manual display ads. By automating its display campaigns, the brand was able to decrease cost per acquisition (CPA) by 27% when compared to oine recruitment eorts. EDITION 08 JANUARY 2020 EASTRIVER 09 VISIT YOUR 2020 DESTINATION WITH DELTA SEE MORE Delta Airlines, making your dream destination happen in 2020! Delta launched its 2020 destination lter on Instagram which caught attention of hundreds of users. Five lucky users were caught by surprise when Delta Airlines made their destination happen! Stay tuned for more You can nd us on: East River updates https://www.eastriver.pk/ https://www.linkedin.com/company/eastriverpk/ https://www.facebook.com/eastriverpk https://www.instagram.com/east_riverpk/ EASTRIVER https://www.youtube.com/channel/UC-u6qP9HtcjIYH8YUvA0fqQ.