VOL. 30 NO. 2 MARCH / APRIL 2018 FOR INTERNAL CIRCULATION ONLY www.lion.com.my PP19070/08/2016(034572) LAUNCHING OF LION PARKSON RUN 2018 M Launching of #parksoncardsquadz Mobile Truck Campaign MM Sustainability Reporting Workshop by Bursa Malaysia M Hi-Rev Young Talent Programme A Case For Trust Retailers Association Conference Malaysia CORPORATE UPDATES CORPORATE UPDATES LAUNCHING OF LION PARKSON RUN 2018 ion-Parkson Foundation (LPF) held a press conference on Ms Natalie Cheng, in her opening speech, invited 15 March 2018 to launch Lion Parkson Run 2018 which everyone to join in the run with two routes of 3km and Lwas originally to be held at Pavilion Kuala Lumpur on 22 10km with registration fees of RM55 and RM80 April 2018, to raise funds for education and charity including respectively. There is also a 3km Family Run for for a the expansion of the Home for Handicapped & Mentally family of 2 adults and 1 child aged below 12 years old Disabled Children in Banting, Selangor. with registration fee of RM120; and a special 1km run with the registration fee waived for cancer patients and The co-organiser of the run which is targeting to attract survivors. This 1km Run for Cancer is also opened to the 5,000 participants is Lee Chong Wei Foundation whilst the public whereby the registration fees collected will be main sponsor is Parkson, with other major sponsors being donated to the National Cancer Society of Malaysia. Polo, Akemi, Hi-Rev lubricants, Hwa Tai, Venue Sponsor - Pavilion Kuala Lumpur, 988 FM – Official Radio Station For more information and to register for the run, please and Official Drink - Spritzer. visit www.checkpointspot.asia to register online. Those M Seated left to right: Ms Natalie Cheng, Datuk CS Tang, Puan Sri Chelsia Cheng, Dr Yulduz M who may not be running but would like to donate, may Emiloglu Tay and Dr Chua Siew Kiat with some of the sponsors for Lion Parkson Run 2018. Sponsors and guests at the launch of the Run. M M Present at the press conference were LPF Chairman, visit Lion-Parkson Foundation at www.lion- Duduk dari kiri ke kanan: Cik Natalie Cheng, Datuk CS Tang, Puan Sri Chelsia Cheng, Dr Yulduz Para penaja dan tetamu di majlis pelancaran Puan Sri Chelsia Cheng, Lion Group Director and LPF parksonfoundation.com.my for more information. Emiloglu Tay dan Dr Chua Siew Kiat bersama sebahagian daripada penaja-penaja untuk Larian Lion Larian. Parkson 2018. Trustee, Datuk CS Tang; LPF Trustees, Dr Yulduz Emiloglu and Dr Chua Siew Kiat; and Parkson Merchandising Note : The run has been postponed to 30 September Director, Ms Natalie Cheng who unveiled the running 2018 with the venue unchanged at Pavilion KL. tee-shirt to launch the charity run. PELANCARAN LARIAN LION PARKSON 2018 ayasan Lion-Parkson (LPF) mengadakan sidang Cik Natalie Cheng, dalam ucapan pembukaannya, akhbar pada 15 Mac 2018 untuk melancarkan Larian menjemput orang ramai menyertai larian amal ini. Larian Y Lion Parkson 2018 yang pada awalnya akan ini akan terbahagi kepada dua laluan iaitu 3km dan 10km diadakan di Pavilion Kuala Lumpur pada 22 April 2018, dengan bayaran pendaftaran masing-masing sebanyak bagi mengumpul dana untuk pendidikan dan amal termasuk RM55 dan RM80. Terdapat juga Family Run 3km bagi penambahan kepada Rumah Kanak-Kanak Kurang Upaya & keluarga seramai 2 orang dewasa dan 1 kanak-kanak Terencat Akal di Banting, Selangor. berumur bawah 12 tahun dengan yuran pendaftaran M M sebanyak RM120; dan larian 1km khas dengan yuran Guests and staff viewing the sponsorsÊ products on display. Enjoying the refreshment served by Hogan bakery. M M Tetamu dan warga kerja melihat produk yang dipamerkan oleh penaja. Menikmati hidangan ringan dari Hogan bakery. Penganjur bersama bagi larian yang menyasarkan kira-kira pendaftaran yang dikecualikan untuk pesakit dan bekas 5,000 peserta adalah Yayasan Lee Chong Wei manakala pesakit kanser. Larian Untuk Kanser 1km ini juga dibuka penaja utama adalah Parkson, dengan penaja utama lain kepada orang ramai di mana bayaran pendaftaran yang dikutip akan disumbangkan kepada Persatuan Kanser iaitu Polo, Akemi, pelincir Hi-Rev, Hwa Tai, Penaja Lokasi - Kebangsaan Malaysia. Pavilion Kuala Lumpur, 988 FM - Stesen Radio Rasmi dan Minuman Rasmi - Spritzer. Untuk mendapatkan maklumat lanjut dan untuk mendaftar, sila lawati www.checkpointspot.asia untuk mendaftar secara dalam Pengerusi LPF, Puan Sri Chelsia Cheng; Pengarah talian. Mereka yang tidak dapat turut serta tetapi ingin Kumpulan Lion dan Pemegang Amanah LPF, Datuk CS menderma, boleh melawat Lion-Parkson Foundation di Tang; Pemegang Amanah LPF, Dr Yulduz Emiloglu dan Dr www.lion-parksonfoundation.com.my untuk maklumat lanjut. Chua Siew Kiat; dan Pengarah Pembarangan Parkson, Cik Natalie Cheng yang hadir di majlis itu melancarkan larian Nota: Larian ini telah ditunda ke 30 September 2018 tetapi amal dengan memperkenalkan baju-tee larian. lokasi masih lagi di Pavilion KL. M Puan Sri Chelsia Cheng, Trustees and Ms Natalie Cheng at Parkson Card (left photo) and Hi-Rev lubricants (right photo) booths. M Puan Sri Chelsia Cheng, Pemegang Amanah LPF dan Cik Natalie Cheng melawat gerai Parkson Card (gambar kiri) dan pelincir Hi-Rev (gambar kanan). 2018 10ދৡ܋ເ3ٺҊ߽Ɨ๾ࣁ ᬠ߹࿿ᄤाଥՑᇖါ౯۹໑Ҝთᆊརၳதࠊ׵Ɨၳதنࣈെϫീࠕࣈ߽Ɠࠕࣈ߽Ɣ჆2018୔3ᄌ15ಷएྡྷྔ໛ ເٵৡ֬Иଇ܋ເ55ਾࠤƗؾ10ٵৡ੥ན֬Иଇ܋ৡ਍๏੥ནè3܋ ၳதჷ׮჆2018୔4ᄌ22ಷᄤࠤ੏௨Ϫຶ୔ۅ2018ࣈെϫീၳதè ເ120ਾࠤƗЎݪ਍ଇӵಭٵৡࡌ๝ቍƗИଇ܋एϾƗເࢤჩࠪՒആࠊ׵ԛংƗЎচছᅡ໑჆࿙মᑀສ࣊Ҟᅷთᇍ 80ਾࠤèߕႼ၉۸3 հᆇྤދৡၳதƗλᆨߘᆇ܋၉ଇ12෦ၢ༶ؿ๧Ʀ਽၉۸าന֬1ދ ᅷؿ๧ᆴࡌè ᇠƗؾ෵൳ಃ܋ۺৡRun for Cancer ၀ा٩܋èᆊ1ٵढ़૮ԩИଇ છদ།࿷ݚࡌλᆨཿ߽èۺࢃञཋٵၳத֬଩њ൥༒ႋ໻ఫಭҜთèཿϾ֍໑൥ৠሾໆࠕࣈ߽Ɨᇽးᄨ ֬Иଇ ሀഌ൥ϫീƗఊ෷ᄨሀഌЎচPoloçAkemiçHi-Revೕ߈ႹçHwa ИଇҜࡍၳதƗ౯֯੪ދ༖ྗئ۾Spritzerເᆾ׮ ყਛࢺދᄨሀഌç988ເᆾ׮׏ข׀Taiçࠤ੏௨Ϫຶ୔ເӍ ႉਟè www.checkpointspot.asia࣐ྡྷະഏИଇèؾႼၰञং֓҉Ҝთၳ த֬ആྖಭ൝Ɨढ़Ⴚলࣈെϫീࠕࣈ߽֬ະ၁ ཞ౭èئ۾ൠࡠࠕࣈ߽ྗຈಭ www.lion-parksonfoundation.com.myၢਛࢺ׳ࣈെϫീࠕࣈ߽ᇽ༣ஓඵৡӮ౳༰çࣈെࠩ๽ ඵѷ൝çࠕࣈ߽ྗຈಭҚങࢴѷئӮߏτçࠕࣈ߽ྗຈಭႬৈ؃M Running fraternity bloggers (standing) and guests were present to support the Run. ଭ ׋ᄼ໑჆ࠤ੏௨Ϫຶ୔҉єè׀ሔƗచ׵ ሆƥၳதၟဃఀᇇ2018୔9ᄌ30ಷƗڢ๤ᄤ๾ࣁৣഏࢪ൜Ҝೞܒϫീ႖཮ҍቀ࡚ᬠ߹࿿ƗދM Bloggers (berdiri) dari kelompok pelari dan antara tetamu hadir memberi sokongan. ൝ Ւആၳதࠊ׵èۅ 1 Lion Today March/April 2018 2 EDITORÊS MESSAGE CONTENTS RETAIL & TRADING UPDATES 1 CORPORATE UPDATES Launching Of Lion Parkson Run 2018 he Retail Conference organized by Malaysia Retailers Association recently brought 4 RETAIL & TRADING DIVISION together an impressive line-up of speakers and panelists from the retail and related Launching Of #parksoncardsquadz Tindustries. Retail like all other industries today are facing the challenges of ÂBusiness, Mobile Truck Campaign unusualÊ with the emergence of new and disruptive technologies, digital-savvy consumers, urbanization, desire for personalized experiences, and reaching out to the LAUNCHING OF #PARKSONCARDSQUADZ 1 Utama Fashion Week X Parkson growing market of young millennials (defined as those born between 1981-1996) and New Collection From Sfera the new generation (those born from 1997 onwards). Parkson China Launches 2018 Spring MOBILE TRUCK CAMPAIGN Cosmetics Festival Despite the rise in e-commerce, online retail sales of goods accounted for about 2% of total retail sales in Malaysia in 2017 which indicates that physical stores are still F&B Division Updates arkson launched #parksoncardsquadz Mobile Truck Campaign very relevant and here to stay. What is observed is the coming together of online Parkson Credit News on 1 April 2018 to reach out to a new generation of shoppers - Visit By PUSPANITA KPDNKK and offline shopping complementing each other as the retail industry strives to serve - Team Parkson Credit Conquers SMART Tunnel customers through multi-channels via the physical stores, internet, mobile phone, and making it more accessible and fun to learn about Parkson and delivery services. Card privileges. Retail Conference By MRA P Hi-Rev Young Talent Programme In keeping with the evolving retail landscape, Parkson has just launched its The unveiling of the 15-foot commercial truck at The Waterfront, Desa Hi-Rev JOBARU PIAWW Racing #parksoncardsquadz mobile truck campaign to reach out to a wider audience and Park City saw the members of the public participating in a fitness to promote its Pakson Card Loyalty program to youths aged between 18 to 35, with 9 STEEL DIVISION session with Maggy Wang of Move with Maggy, along with Hafiz & Gotong Royong @ Amsteel a host of games and activities. Besides enhancing our retail format and product and service offering, greater customer engagement and excellent customer service is Guibo from Fly FM and Fly FM troopers. Steel Division Sport And Recreation necessary to keep the Parkson brand fresh and relevant. Club - 31st Annual General Meeting From 1 April 2018 to 15 September 2018, every Friday to Sunday, 10 SERVICES DIVISION Lion-Parkson Foundation is once again, organizing a charity run to raise funds for #parksoncardsquadz Mobile Truck will roam the streets of Klang Valley, SecomÊs Diary education and various charitable causes. The run to be held on 30 September 2018 stopping at 72 hot hangout spots including night and morning markets, - NKF Roadshow at Pavilion Kuala Lumpur will have a 10-km and 3-km competitive run, a 3-km family corporate offices, parks and food courts to promote Parkson Card - Talk On Fire Safety And Prevention fun run and a special 1-km Run for Cancer. What better activity than a run that Loyalty Programme to youths aged between 18-35. - Introduction To E-Wallet Prepaid promotes healthy living, brings people of all races and ages together, and raises M funds for education and charity. #Parksoncardsquadz Mobile Truck promoting 11 PROPERTY & COMMUNITY DEVELOPMENT Those who sign up for Parkson Card Gold will receive a complimentary the Parkson Loyalty Card programme. DIVISION All these and staff activities such as on the job training, safety and health awareness Parkson Card Foldable Zip Bag. There will be virtual reality games and M Trak Bergerak #Parksoncardsquadz mempromosi Kad Resilion Residence Superheroes Weekend programs, seminars and workshops, sports and games, and get-togethers are other fun games where those who complete the games will be Keahlian Parkson.