436 Int. J Sup. Chain. Mgt Vol. 8, No. 6, December 2019 Music Computer Technologies, Supply Chain Strategy and Transformation Processes in Socio- Cultural Paradigm of Performing Art: Using Digital Button Accordion Irina B. Gorbunova*1, Natalia N. Petrova2 Herzen State Pedagogical University of Russia, St. Petersburg, Russia, [email protected] Abstract. The article traces the transformation of the instruments (from simple synthesizers to powerful socio-cultural paradigm of button accordion musical computers), a new interdisciplinary sphere performing as a dichotomy of traditional and of the musician’s professional activity related to the innovative cultural directions. The authors carry out creation and use of specialized musical software a diachronic analysis of the formation and and hardware requiring knowledge and skills - development of electronic button accordion playing in the XX-XXI centuries, analyzing the psychoacoustic music and computer technology (MCT) [1], [2]. transformation of the socio-cultural perception of the This concept is used by specialists in various musical electronic environment, identify the causes of musical fields. The semantic and morphological social devolution of electronic button accordion in the properties of musical compositions created with the XX century, and carry out a historical and cultural help of MCT can be considered as abstract levels of analysis of the process of the revival of performing on musical culture, which was developed under the various modifications of electronic harmonicas in conditions of functioning of a high-tech Russia. Performance on a digital button accordion is informational creative sphere - a virtual educational seen as a logical outcome of the evolution of the and creative environment in the field of culture [3]. instrument accordion complex and the socialization of instrumentation in the new socio-economic conditions Being a phenomenon of cyber culture, the idea of of the digital society. The article reveals the features virtuality, which finds its logical and artistic of the formation of performance on a digital button interpretation and embodiment in musical creativity accordion in the modern high-tech process of musical of various genre and style directions, is determined creativity, which opens up great prospects for today by the inclusion of MCT in the sphere of contemporary forms of cultural and socio-cultural musical culture and is treated as an artificially activity of a modern musician. Music and computer created medium [4], [5], [6]. MCT gives almost technologies are considered as an integral part of the unlimited possibilities in creating sound elements, cognitive-creative component of the work of the determined only by the artistic and aesthetic needs modern musician of the digital age. Keywords: digital button accordion, electronic button of media and folklore researchers, folk musicians accordion, harmonica, electronic musical instruments, and a wider circle of professionals and listeners [7]. musical culture, high-tech creative environment, Supply The emergence and development of a modern chain strategy, musical and computer technologies, computer recording studio as an instrument of intercultural communication, broadcasting of musical musical creativity and the phenomenon of modern culture. musical culture [8] contains elements that preserve 1. Introduction the traditions and mechanisms of cultural 1.1. Problem statement inheritance in the context of historical continuity Since the middle of the XX century, electronic and the translation of cultural values and meanings musical creativity has created a powerful today. In a situation of increasingly intensified foundation for the means of expressiveness of processes of interaction and interpenetration of music, penetrating into the space not only of various cultures at the intercontinental, interethnic academic genres but also in the field of music for and interstate levels, modern means of cultural theater and cinema, of various kinds of transmission are of particular importance. The now performances in their style. At the edge between real possibility of transmitting online information the twentieth and twenty-first centuries, a new of virtually any format opens up new horizons for direction in musical creativity and musical adequate data transmission, accelerates many times pedagogy arose, due to the rapid development of the “exchange processes” within the framework of information technology and digital musical the problem of cultural dialogue. The authors of [9] ______________________________________________________________ International Journal of Supply Chain Management IJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print) Copyright © ExcelingTech Pub, UK (http://excelingtech.co.uk/) 437 Int. J Sup. Chain. Mgt Vol. 8, No. 6, December 2019 come to the conclusion that MCT can play a musical instrument in the life of Russian society is significant role in the development, broadcast, and the “ harmonica” 1and its most perfect variety - the preservation of the musical culture of the peoples chromatic harmonica - button accordion2. of the world, as well as the preservation, The history of the appearance of manual3 wind development, and popularization of the traditional harmonica and the rooting of its various varieties in cultural heritage of multinational Russia. the life of Russian society is described in detail in Historical, philosophical and mental aspects of the the works of a number of researchers of folk development of the theory of culture in the instrumental creativity, for example, G.I. conditions of the existence of the information and Blagodatov, M.I. Imkhanitsky, A.M. Mirek [14], communication space, the system of disseminating [15], [16] and others, the unprecedented socio- cultural values and introducing the population to cultural influence in Russia (in the XX century — culture in a virtual creative environment, the in the USSR) of “ folk” musical instruments, in emergence and development of a modern cultural particular, harmonica, was considered in the works phenomenon - a computer recording studio as a by D.I. Varlamov, M.I. Imkhanitsky, G.A. tool for preserving musical creativity, the formation Pozhidaev, O.M. Sharov, I.V. Matsievsky, L.A. of a new cultural and the cultural phenomenon of Mishchenko, and others[ 17; 18; 19; 20; 21; 22]. It MCT - all these features of the distribution and is safe to say that in the middle of the XX century a reproduction of value In the future, digital cult of harmonically-button accordion-performing humanities create additional opportunities for performance took shape in Russia. L.A. preserving and broadcasting the traditional musical Mishchenko very capaciously expressed the cultures of the world's peoples. Nowadays, opinion of a large army of fans of this instrumental researchers must set new goals: it is necessary to genre: “The significance of the button accordion for explore as soon as possible the resources and Russian national culture is enormous, for it is possibilities of applying modern information and associated with the spiritual life of the Russian communication technologies, the latest MCT for people” [23]. Confirmation of such a vivid the collection, adequate processing, preservation, sociocultural phenomenon as was the transmission, and broadcast of traditional musical performance using the button culture, as well as understanding of their role and accordion in Russia is provided by numerous significance in the field of cultural dialogue and documentary evidence: memoirs of intercultural communication. The mechanisms contemporaries4 [21], literary monuments5, specified in articles [10], [11] for preserving, domestic films6, etc. During its short, by the disseminating, and reproducing the values of standards of history, way of becoming accordion- musical culture collected by folkloric musicians in playing as an “ artistic instrumental complex” 7 the natural environment of folklore, the subsequent [22], affecting the socio-cultural paradigm of the “ processing of the material with careful attention to image of the accordion” as a traditional the source can help to identify its historical and Russian folk instrument, the construction artistic value. Each ethnos has its own folk music, of the button accordion underwent numerous reflecting its deep essence, creating a changes8. One of the modifications of the button “concretization of attitude” [12]. “Folk music, accordion can be considered the electronic version according to the philosopher A. Losev, finds us in of the instrument9. In recent decades, with the total the world as a whole, for if music, in general, is a computerization of all spheres of life in the modern depiction of the inner life of spirit and being, then information society, new forms of cultural practice, folk music is at the same time both we ourselves including electronic music-making, have become and that longed-for depth of the universe <... > We relevant. Along with the popularization of feel when painting these depths, as at home, this is performance on digital keyboard synthesizers, our Russian depth, and this is our place in the digital pianos, musical computers (MC) [24], [25], world as a whole” [12]. To reveal the deep essence there is a growing public demand for the of an ethnos, national musical instruments also development of innovative digital (electronic) help, whose ethnophony meets the aesthetic ideal harmonica10, which in appearance and design are of a particular ethnos, reflecting the