The TV Player Report A beta report into online TV viewing Week ending 20th November 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate on-demand and live viewing by TV player 6 Aggregate on-demand and live viewing by broadcaster group 7 Live streaming channels 9 Top 50 on-demand programmes – last week 10 Top 50 live programmes – last week 11 Top 50 on-demand programmes – last 4 weeks 12 Top 10 on-demand programmes by TV player – last week and 4 weeks 16 Top 10 live programmes by TV player – last week 19 Top 50 on-demand programmes by operating system – last week 22 Top 50 live programmes by operating system – last week 25 Top 50 on-demand programmes by operating system – last 4 weeks 28 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 20th November 2016 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,245,578,677 160,531,657 553,130,915 531,916,105 All TV players Live streaming 406,519,074 49,250,444 172,673,355 184,595,274 On-demand 839,059,603 111,281,213 380,457,560 347,320,830 All 4 Live streaming 12,662,867 602,329 4,376,401 7,684,137 On-demand 104,756,348 8,984,909 43,836,537 51,934,902 BBC iPlayer Live streaming 134,945,694 9,725,114 40,748,026 84,472,555 (incl iPlayer Kids) On-demand 473,153,018 66,324,604 198,600,363 208,228,050 ITV Hub Live streaming 84,326,256 13,037,867 35,449,381 35,839,008 and STV Player On-demand 152,218,254 22,378,770 65,713,494 64,125,990 My5 On-demand 5,232,519 - 5,232,519 - S4C Live Streaming 51,107 - - 51,107 Sky Go* Live Streaming 174,533,150 25,885,134 92,099,547 56,548,468 On-demand 99,625,511 12,914,008 65,235,527 21,475,976 UKTV Play On-demand 4,073,952 678,922 1,839,120 1,555,911 * The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 20th November 2016 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,245,578,677 839,059,603 406,519,074 266,281,075 97,040,229 99,625,511 174,533,150 473,153,018 134,945,694 BBC 608,478,062 473,588,093 134,889,969 - - 435,075 - 473,153,018 134,889,969 ITV 270,908,997 162,611,506 108,297,491 152,218,254 A, I, W 84,326,256 A, I, W 10,393,252 23,971,236 - - Sky 161,641,441 55,657,219 105,984,222 - - 55,657,219 105,984,222 - - Channel 4 127,833,091 107,285,328 20,547,764 104,756,348 A, I, W 12,662,867 A, I, W 2,528,979 7,884,897 - - Viacom 16,020,116 9,920,998 6,099,118 - - 9,920,998 6,099,118 - - UKTV 12,437,702 6,140,754 6,296,948 4,073,952 A, I, W - 2,066,801 6,296,948 - - Channel 5 10,566,744 6,847,095 3,719,649 5,232,519 I - 1,614,575 3,719,649 - - Fox 10,215,029 4,431,396 5,783,633 - - 4,431,396 5,783,633 - - Disney 8,075,094 7,515,790 559,304 - - 7,515,790 559,304 - - Discovery 6,850,435 1,332,633 5,517,801 - - 1,332,633 5,517,801 - - NBC Universal 5,189,891 1,469,967 3,719,924 - - 1,469,967 3,719,924 - - AETN 4,050,055 409,042 3,641,013 - - 409,042 3,641,013 - - Turner 1,932,918 1,426,494 506,424 - - 1,426,494 506,424 - - Star India 848,980 - 848,980 - - - 848,980 - - S4C 106,832 - 106,832 - 51,107 W - - - 55,725 Vice UK TV Ltd 83,913 83,913 - - - 83,913 - - - UTV Entertainment 69 69 - - - 69 - - - Television Not Attributable 339,307 339,307 - - - 339,307 - - - Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 20th November 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go ITV 88,460,049 69,818,342 - 18,641,706 BBC1 83,769,945 - 83,769,945 - Sky Sports 1 41,871,288 - - 41,871,288 Sky Sports 2 28,675,374 - - 28,675,374 BBC2 26,354,930 - 26,354,930 - BBC News 24 17,118,628 - 17,118,628 - ITV2 9,609,593 6,757,126 - 2,852,467 Channel 4 9,548,940 5,771,691 - 3,777,249 Sky Sports 3 5,712,695 - - 5,712,695 E4 5,632,736 3,583,822 - 2,048,914 Sky Sports News HQ 5,078,621 - - 5,078,621 FOX 4,544,494 - - 4,544,494 ITV3 4,075,668 3,325,344 - 750,325 Sky News 3,999,741 - - 3,999,741 Sky Sports 5 3,905,781 - - 3,905,781 Sky Sports 4 3,848,190 - - 3,848,190 ITVbe 3,520,053 3,047,222 - 472,831 Comedy Central 3,397,261 - - 3,397,261 Cbeebies 3,255,146 - 3,255,146 - Film4 2,724,611 1,660,774 - 1,063,838 Eurosport UK 2,614,956 - - 2,614,956 BBC4 2,460,360 - 2,460,360 - Sky 1 2,329,179 - - 2,329,179 Channel 5 2,232,928 - - 2,232,928 ITV4 2,036,299 1,193,609 - 842,690 More4 1,959,857 964,961 - 994,896 MTV 1,945,045 - - 1,945,045 CI 1,932,272 - - 1,932,272 Universal 1,877,084 - - 1,877,084 Gold 1,737,214 - - 1,737,214 Dave 1,681,898 - - 1,681,898 Sky Sports Mix 1,461,111 - - 1,461,111 Sky Living 1,400,773 - - 1,400,773 CBBC 1,256,406 - 1,256,406 - Discovery 1,184,012 - - 1,184,012 Watch 989,762 - - 989,762 TLC 973,608 - - 973,608 Sky Atlantic 958,785 - - 958,785 E! Entertainment 938,120 - - 938,120 Syfy 904,721 - - 904,721 Sky Cinema Action 903,898 - - 903,898 Star Plus 848,980 - - 848,980 5 USA 837,853 - - 837,853 History 788,313 - - 788,313 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 20th November 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go Lifetime 770,989 - - 770,989 National Geographic 744,904 - - 744,904 4 Seven 681,619 681,619 - - Sky Cinema Drama & Romance 658,753 - - 658,753 5* 648,869 - - 648,869 Good Food 637,093 - - 637,093 Alibi 612,176 - - 612,176 Sky Cinema Greats 596,027 - - 596,027 Sky Cinema Comedy 577,025 - - 577,025 Sky Cinema Sci-Fi/Horror 575,009 - - 575,009 Sky Cinema Showcase 573,617 - - 573,617 Sky Sports Formula 1 565,911 - - 565,911 Sky Cinema Disney 527,187 - - 527,187 Sky Cinema Crime 507,776 - - 507,776 National Geographic Wild 494,234 - - 494,234 BBC Parliament 471,463 - 471,463 - Home 401,712 - - 401,712 Nick Jr.