BONNIER ANNUAL REVIEW 2017 BONNIER ANNUAL REVIEW 2017 1 This is Bonnier. We continuously reinvent media. Bonnier is the Nordic Contents region’s leading media company, with over 200 years of experience in changing media markets. We are based in Sweden, have operations in 15 countries and are wholly owned by the Bonnier family. Our businesses span the media spectrum, with a strong historic core in independent journalism and book publishing. 3 4 8 The Bonnier Annual Review 2017 From the CEO. Bonnier and Sustainability. Reporting & Publishing. Editor and Project Manager Bonnier’s journalism, storytelling and Planning for the long-term is one of Bonnier’s Our editors’ top picks of Bert Menninga knowledge-sharing continue to make our core values and a starting point for how stories from 2017. Photo Editor and Assistant Project Manager communities more open and interesting. we run our businesses. Elin Eriksson Director of Communications David Salsbäck Production Spoon Cover Tomas Monka Joanna Lavén Contributing writers, photographers and illustrators Karl Gabor 14 21 22 Peter Jönsson Karin Strand Our Business Areas. Vision for Journalism. Financial Results. Translation A look at 2017 within our business areas What we stand for from board chair and A year with two faces for 2017. Mikaela Hincks Books, Broadcasting, Business to Business, owner Carl-Johan Bonnier. Printer Growth Media, Magazines and News. PÅ Media Bonnier AB 113 90 Stockholm Sweden 6 BONNIER2017INSHORT 8 REWARDINGTHEHARDWORKOFJOURNALISM 9 BONNIERSOCIALIMPACT Phone: +46 8 736 40 00 [email protected] 10 THEIMPACTOF#METOO 11 CMORE’SGLBTQCERTIFICATON 25 HISTORYOFAFAMILYCOMPANY 26 BOARDANDMANAGEMENT www.bonnier.com 2 BONNIER ANNUAL REVIEW 2017 FROMTHECEO businesses that provide a positive social network TV4 have grown both in terms of Tomas Franzén contribution. I’m proud to be the leader of reach and advertising revenues. companies that really make a difference. WECANSEE that where we are successful, ITHASALSOBEEN a tough year, without a there are a number of parameters in place: doubt (more on the financial results here). A better understanding of our customers’ “We’ve made important Which is true regardless of whether you needs; the ability with the right technology measure in terms of finances or the intensity and specific competences to introduce new of work. In a market undergoing radical content and services that meet user’s needs; contributions to society” changes, we need to be simultaneously inno- and having a culture and leadership that take vative and cost-effective if we want to ensure advantage of opportunities to collaborate During 2017, Bonnier has continued through journalism, our future as a powerful media group over within companies and even over company the long term. We need to be very careful boundaries. We have a lot left to do, but also storytelling and knowledge-sharing to make the communities with our finances and work more efficiently a number of good examples and successes to in the countries we work in more open, more interesting and in our traditional businesses in order to learn from. more entertaining. free up the resources needed to invest in new technology, new competences and new DURINGFALL2017, public debate as well services. This makes huge demands on those as workplace discussions were dominated ur times call for professional Magda Gad’s unique and award-winning of us working at Bonnier. by the revolutionary power of #metoo. For journalism, trustworthy voices, coverage from Raqqa and Mosul. those of us working in media, it’s had double shining a light on those in WEWILLCONTINUE to focus on our trans- significance as our organizations have been positions of power within THROUGHTHEMORE than 100 million books formation of revenues from traditional to affected directly, while at the same time the public as well as private sold and initiatives encouraging children to digital sources, and on ensuring we are doing media has played a central role in publicizing spheres, and a diversity of read. the right things for the long-term success of #metoo. Operspectives and opinions. Our times also Bonnier. Does this mean that profitability in call for storytelling and entertainment that THROUGHBRINGINGTOGETHER audiences of the short-term is unimportant? On the contra- I’MCONVINCEDTHATthere is a before and contribute to bringing millions for our own formats, productions ry, profitability is necessary in order to hold to an after #metoo. Workplace environment people and societies and stories, we create important common our strategic direction over the long haul. issues have seldom been on the agenda for together. During 2017, cultural reference points. Swedish corporate leaders, including for we’ve made important DURING2017, a number of pieces have fallen Bonnier. This has changed, and the change contributions to society THROUGHOURKNOWLEDGE-BASED services into place that make me very hopeful that is permanent. in all of these areas. – in schools such as with Nordic learn- during 2018 we can take more steps in ing portal Clio Online and in health with the right direction, including in terms of WITHINBONNIER, we can rightfully be THROUGHINVESTIGATIVE Bonnier Health, medical journal Medicine finances. One important puzzle piece is that proud of the contribution to society that REPORTING and in-depth Today and fertility app Natural Cycles – all our news and business dailies in Sweden our companies and products provide. We Tomas Franzén, journalism, such as news of which contribute to important areas of our continue to prove that customers are willing make tough demands on others through CEO Bonnier AB. (Photo: Peter Jönsson) daily Dagens Nyheter’s communities. to pay for high-quality journalism in a digital our journalism. Naturally, we need to make uncovering a serious data format, with a total of 200,000 purely equally as tough demands on ourselves. breach at the Swedish Department of Trans- INTHISANNUALREVIEW,you’ll find a varied digital subscribers. Another sign is that portation; and Expressen war correspondent selection of stories about our different both Swedish news daily Expressen and TV Tomas Franzén, CEO Bonnier AB BONNIER ANNUAL REVIEW 2017 3 Sustainability Bonnier and Sustainability Bonnier is responsible for the influence we have in the world. 4 BONNIER ANNUAL REVIEW 2017 Bonnier has a history of over 200 years as a family-owned media company. Planning for the long-term is a core value and a starting point for how we run our businesses. IT’STHROUGHTHIS thinking over the long-term that we want to have a positive effect on those communities we operate in and contribute to a sustainable society. We want our communities to be more open, more interesting, more entertaining and Expressen’s news desk worked more well-informed. hard during the terror attack in Stockholm in April 2017. ASAPARTof society and as a company, Bonnier has a responsibility for the influ- FREEDOMOFSPEECH. Bonnier shall be retain the right competences is a deciding ENVIRONMENTANDEFFECTIVEUSEOF ence, negative and positive, that we have in Sweden’s leading force for wide-ranging success factor. Creating environments where RESOURCES. Global and local challenges the world. Our world has distinct challenges freedom of expression and for free media. people can develop and successfully handle connected to the environment and the related to health, equality, climate change Freedom of speech and openness should the push for change the media industry is impact on the climate affect all companies. and much more, where the 17 Global Goals even define our internal corporate culture. experiencing are central challenges for our Even if Bonnier’s own environmental impact offer a way forward in terms of the three businesses. is limited and varies considerably given the dimensions of sustainable development: GOVERNANCE. As a family-owned media com- broad portfolio of businesses, we shall work economic, social and environmental. pany, we are aware that our businesses are DIVERSITY. Our companies shall offer fair to minimize our direct impact on the run in a sustainable fashion, with well-known employment conditions regardless of climate and where relevant, BONNIERHASIDENTIFIED the following five ethical guidelines and a functioning warning sex or background, and our busi- in our value chain. areas that are especially central to our work system for when ethical guidelines are broken. nesses should contribute to an with sustainability and long-term social inclusive society where more More on benefit: OUREMPLOYEES. To attract, develop and can take an active part. our website! ANNUALREVIEW2017. BONNIER ANNUAL REVIEW 2017 5 BONNIER.COM INSHORT Ambition: To Bonnier 2017 be a leading and Key figures high- performing Our Business Idea: We create, select and digital media refine a world of knowledge and stories. house. 8343 EMPLOYEES We embrace technology. Bonnier has Revenue Streams' Goals Net Sales by Country leading positions in key media seg- ments, but only about 25 percent of Traditional Digital and new our revenues come from new sources. 7% By 2018, 35 percent of our revenues 150 8% should come from sources sustain- COMPANIES, able over the long term and by 2020 APPROXIMATELY 6% the target is 50 percent. With this in 54% 45% 30% 25% 35% 50% mind, our strategy for the next years 6% 58% focuses on investments in technology, 2017 2018 2020 2017 2018 2020 new services and getting the right 4% teams. We are developing a culture of strong cooperation across brands, 15 Books and other In the year 2020,