MWU Style Guide The Midwestern University Style Guide has been designed to help you prepare copy that your office or department may produce in a manner consistent with the Office of Communications at both the Downers Grove Campus and the Glendale Campus. The guide, by no means comprehensive, is intended to help you address some of the most common style questions you may have and is composed of a grammatical topics section and graphical topics section. last update: 12/2012 Table of Contents MWU FACILITIES ..................................................................................................................4 Midwestern University and Its Divisions .................................................................................4 Departments and Offices .............................................................................................................4 Buildings ............................................................................................................................................5 MWU PEOPLE .............................................................................................................................5 Groups ................................................................................................................................................5 Titles ....................................................................................................................................................5 Academic Degrees .........................................................................................................................6 MWU WORDS ..............................................................................................................................6 Capitalization ...................................................................................................................................6 Special Terms ...................................................................................................................................7 Numerals ...........................................................................................................................................7 More ....................................................................................................................................................8 PUNCTUATION POINTERS ........................................................................................8 Commas .............................................................................................................................................8 Hyphens .............................................................................................................................................9 Horizontal Lists ................................................................................................................................9 Vertical Lists ......................................................................................................................................9 Ellipses ................................................................................................................................................9 Business Letter Style ......................................................................................................................9 GRAPHICS GUIDE ...............................................................................................................10 Logo ..................................................................................................................................................10 Typefaces .........................................................................................................................................11 Colors ................................................................................................................................................11 Imagery ............................................................................................................................................12 MWU Compass ..............................................................................................................................12 COLLATERAL SAMPLES ...............................................................................................13 Downers Grove Campus, but not for multiple locations, as in MWU FACILITIES the Downers Grove and Glendale campuses. Do not capitalize campus when used alone in running copy. Midwestern University and Its Divisions In most cases, do not use Midwestern in place of Midwestern Midwestern University (MWU) University unless it is said as part of a direct quote. Colleges Example: Midwestern is one of five DuPage County higher Arizona College of Osteopathic Medicine (AZCOM) education institutions. (no) Chicago College of Osteopathic Medicine (CCOM) Midwestern University is one of five DuPage County Chicago College of Pharmacy (CCP) higher education institutions. (yes) College of Dental Medicine–Arizona (CDMA) College of Pharmacy–Glendale (CPG) Use institutional and organizational initials within articles as College of Health Sciences (CHS) a second reference only. This applies to each separate article Arizona College of Optometry (AZCOPT) in any internal or external publication. For external publications, College of Dental Medicine–Illinois (CDMI) include the letters in parentheses after the first reference. College of Veterinarian Medicine (CVM) (Note: MWU does not have to be set in parentheses after the first reference for most in-house publications.) Set initials in full Campuses caps and without periods. Downers Grove Campus (DG Campus) Example: Midwestern University (MWU) is a health sciences Glendale Campus institution. Like the University of Illinois, MWU also Programs has a pharmacy college. Biomedical Sciences Program (Arizona, Illinois) Use Midwestern University Clinics to refer to all clinics. Use Cardiovascular Science Program (Arizona) each individual name for each clinic, or the specialty name plus Clinical Psychology Program (Arizona, Illinois) Multispecialty Clinic. Nurse Anesthesia Program (Arizona) Example: Midwestern University Eye Institute Occupational Therapy Program (Arizona, Illinois) Midwestern University Multispecialty Clinic– Physical Therapy Program (Arizona, Illinois) Family Medicine Physician Assistant Program (Arizona, Illinois) Arizona School of Podiatric Medicine (AZPod) (Arizona) For external publications, on first reference, place Midwestern Speech Language Pathology University in possessive form before colleges or organizations. Example: Midwestern University’s Chicago College Glendale Clinics of Pharmacy. Eye Institute (EI) Dental Institute (DI) Spell out Midwestern University to begin sentences. Do not Multispecialty Clinic (MSC) begin with MWU. Clinical Psychology Family Medicine Departments and Offices Foot & Ankle Institute Osteopathic Manipulative Medicine Department and office should be capitalized and should Pharmacy Services precede the specific name, as in Department of Internal Student Sick Clinic Medicine or Office of Communications, rather than Internal Medicine Department or Communications Office. Downers Grove Clinic Capitalize the specific name of the department when used in Capitalize University and the College when used alone in the formal title or when used alone in running copy, such as running copy. Family Medicine. Example: The College is one of three that comprises the Downers Grove Campus of the University. Do not capitalize department when used alone in running copy. Capitalize campus when referring to one location, such as the Example: The department is headed by Dr. North. MWU STYLE GUIDE | 4 Buildings 1. Administrative Team and Deans 2. Department Chairs/Division Directors/Program Directors Downers Grove Campus and Program Coordinators Alumni Hall 3. Department Administrators , and Associate and Aspen Hall Assistant Deans Athletic Hall 4. Residency Program Directors and Section Directors— Birch Hall Olympia Fields. Centennial Hall Chestnut Hall Groups The Commons Dogwood Hall Capitalize internal University groups when formally named, as Elm Hall in Physical Therapy Program, Clinical Promotions Committee, Forest Lodge Geriatric Education Center, the Alumni Association; Haspel/Hambrick Hall otherwise, do not capitalize, as in the program, the committee, Littlejohn Hall the center, the association. An exception is the (MWU) Board, The Pines Apartments which is capitalized as a stand-alone entry. Redwood Hall Example: Members of the Board include John Boe Science Hall and Jack Moe. Glendale Campus Titles Agave Hall Barrel Student Center Capitalize the title preceding a person’s name, but not Cactus Clubhouse after, except for faculty and staff of the University, in which Cholla Hall case titles are capitalized even when not attached to Chanen Interfaith Chapel the person’s name. Dental Institute Examples: President & CEO John Smith, Ph.D., Eye Institute of Midwestern University Family Medicine Clinic Dr. Smith, who is President & CEO Foothills Science Center of Midwestern University Multispecialty Clinic Francis Green, a Mail Clerk at the Downers Grove Ocotillo Hall Campus of Midwestern University Recreation & Wellness Center Joe Fisher, mayor of Truth or Consequences, Sahuaro Hall New Mexico Stagecoach Dining Hall Student Apartment Complex Capitalize named professorships and fellowships wherever they Welcome Center appear, especially if accompanied by a personal name. Yucca Central Plant