2017 Media and Visibility Report 2 Contents Executive Summary ..........................................................................................................................................3 PR & Communication activities. Overviews.......................................................................................................4 Media appearances...........................................................................................................................................7 Social Media....................................................................................................................................................13 Web-site IPRE.md............................................................................................................................................17 Planning / Objectives......................................................................................................................................21 3 Executive Summary The 2017 Media and Visibility Report is presenting an overview of the key results of IPRE’s com- munication and visibility activities, media appearances, outreach on the social network and IPRE’s web-site (www.ipre.md), during January 1st and December 31st, 2017 Key findings of the Report: • IPRE has issued 76 press-releases; • IPRE’s activities were reflected in 316 media appearances. Out of which 70% were on on-line media (i.e. Realitatea.md, Provincial.md, Zugo.md, Point.md, Noi.md, Primariamea.md, Inter- lic.md, Deutsche Welle, Tribuna.md), 23% on TV ( in particular: Privesc.eu, TVR Moldova, TV8, Canal Regional, Accent TV and ATV Comrat) and 7% on radio (Europalibera.org, Radio Moldova, Radio Chisinau); • 120 posts were published on IPRE’s official web-site (www.ipre.md) that was visited in 2017 by 7100 users and 21 660 page views (in particular from the Republic of Moldova, Georgia, Ukraine, USA, Romania, Germany, Belgium and UK). • 279 posts on IPRE’s Facebook page that generated over 6558 likes, 717 989 viewers, 147 867 clicks, 613 shares and 295 comments. The profile of IPRE follower is aged between 25-34 years, 60% are women and 39% men. All activities have been implemented in line with IPRE’s Communication and Visibility Strategy (2015-2018) and IPRE’s Institutional and Development Strategy (2017-2019). During 2018 IPRE is planning to review and the Communication and Visibility Strategy in order to strengthen and better tailor the communication and advocacy activities. The report was prepared by Simion Ciochina, IPRE’s Communication Officer and Project coordinator ([email protected]) and issued on February 9th, 2018. PR & Communication Activities Overviews 5 Communication activities 76 120 Press Posts on Releases ipre.md PR & Communication Activities 279 Overviews Posts on facebook 316 Media appearances 6 Communication channels 70 % 221 On-line 23 % 73 TV 7 % 22 Radio 221 Media appearances 8 Media appearances 316 Total media appearances (news, TV and radio shows, newspapers articles, etc.) 221 73 22 On-line / Print TV Radio 9 ON-LINE/PRINT (221) Overview: IPRE.md - 71, Realitatea.md - 15, Provincial.md - 15, Zugo.md - 12, Point.md - 8, Noi.md - 8, Primariamea.md - 7, Interlic.md - 6, Deutsche Welle – 5, Tribuna.md – 5, Allmoldova.com – 4, Independent. md - 4, Newsmaker.md – 4, Diez.md - 4, IPN – 4, Agora.md - 3, Curentul.md - 3, Ziarulnatiopnal.md – 3, Trm.md - 2, Moldnova.eu - 2, Unimedia.md - 2, Jurnal.md – 2, Adevarul.md – 2, Mold-street.com – 2, Moldpress – 2, Ntv.md – 2, ZDG – 2, moldova9.com – 2, Deca.md – 2, Bani.md – 2 , Deschide.md - 1, Chisinau.md – 1, Oficial.md – 1, Report.md - 1, Aif.md – 1, Pan.md - 1, vedomosti.md - 1, Timpul.md – 1, Gagauz.md – 1, Sputnik.md – 1, Basarabia.md – 1, beltsymd.ru – 1, Nato.md – 1, replika.md – 1, Европейская правда – 1, subiectulzilei.md – 1 Note: Please find atached the list with the links of media appearances (Appendix 1). 10 TV (73) 5% 5% 12% 38% , 17% 23% Overview: Privesc.eu – 22, TVR Moldova - 13, TV8 – 10, Canal Regional - 7, Accent TV – 3, ATV Comrat – 3, Moldova 1 – 2, Jurnal TV – 2, Bas-TV – 2, NTS Taraclia - 2, Pro TV - 2, Drochia TV - 1, Euronova TV - 1, TV PRIM - 1, Albasat-TV – 1, BTV – 1 Note: Please find atached the list with the links of media appearances (Appendix 1). 11 Radio (22) 4,5% 4,5% 45% 23% 23% Overviews: Overview Liberă – 10, Radio Moldova – 5, Radio Chișinău – 5, RFI - 1, Armenian Radio – 1 Note: Please find atached the list with the links of media appearances (Appendix 1). 12 IPRE Team 59 22 38 35 13 Overview: Iulian Groza - 59, Stanislav Ghilețchi – 38, Ruslan Codreanu – 35, Adrian Ermurachi – 22, Viorica Cerbușca – 13, Dorina Ciobanu – 10, Simion Ciochină - 10, Mariana Platon – 8, Iulian Rusu – 6 Note: Please find atached the list with the links of media appearances (Appendix 1). Social Media 14 IPRE Facebook page 279 147 posts posted days 6558 likes 717 989 613 views Shares 147 867 295 Clicks per post Comments Note: Please find attached the list with Facebook statistics (Appendix 2). 15 Facebook fans 16 Team on Facebook 54 12 25 14 9 Overview: Iulian Groza – 54, Adrian Ermurachi – 25, Stanislav Ghilețchi – 14, Iulian Rusu – 12, Dorina Ciobanu – 9, Mariana Platon – 7, Ruslan Codreanu – 7, Simion Ciochină – 7, Daniel Traci – 2, Viorica Cerbușca – 2 Note: Please find attached the list with Facebook statistics (Appendix 2). Web-site IPRE.md 18 IPRE GO TO REPORT AudienceToate datele privin dOverview site-ul Audience Overview Jan 1, 2017 - Dec 31, 2017 All Users 100.00% Users Overview Users 500 250 April 2017 July 2017 October 2017 New Visitor Returning Visitor Users New Users Sessions 7,100 7,061 10,949 16.5% Number of Sessions per User Pageviews Pages / Session 1.54 21,660 1.98 83.5% Avg. Session Duration Bounce Rate 00:01:56 66.97% Language Users % Users 1. en-us 2,740 38.75% 2. ru 1,281 18.12% 3. ro-ro 621 8.78% 4. ro 601 8.50% 5. ru-ru 542 7.67% 6. en-gb 491 6.94% 7. uk 95 1.34% 8. uk-ua 90 1.27% 9. de 76 1.07% 10. de-de 71 1.00% © 2018 Google 19 IPRE GO TO REPORT LocationToate datele privind site-ul Location Jan 1, 2017 - Dec 31, 2017 All Users 100.00% Users Map Overlay Summary 1 3,805 Acquisition Behavior Conversions Country New Bounce Pages / Avg. Session Goal Conversion Goal Goal Users Sessions Users Rate Session Duration Rate Completions Value 7,100 7,063 10,949 66.97% 1.98 00:01:56 0.00% 0 $0.00 % of % of Total: % of Avg for Avg for View: Avg for View: Avg for View: % of Total: % of Total: Total: 100.03% Total: View: 1.98 00:01:56 0.00% 0.00% 0.00% 100.00% (7,061) 100.00% 66.97% (0.00%) (0.00%) (0.00%) (0) ($0.00) (7,100) (10,949) (0.00%) 1. Moldova 3,805 3,781 6,324 61.27% 2.24 00:02:17 0.00% 0 $0.00 (53.18%) (53.53%) (57.76%) (0.00%) (0.00%) 2. Georgia 726 723 1,133 74.49% 1.45 00:01:50 0.00% 0 $0.00 (10.15%) (10.24%) (10.35%) (0.00%) (0.00%) 3. Ukraine 586 572 929 80.52% 1.39 00:01:16 0.00% 0 $0.00 (8.19%) (8.10%) (8.48%) (0.00%) (0.00%) 4. United States 390 388 403 92.31% 1.21 00:00:16 0.00% 0 $0.00 (5.45%) (5.49%) (3.68%) (0.00%) (0.00%) 5. Romania 350 343 442 68.10% 1.88 00:01:16 0.00% 0 $0.00 (4.89%) (4.86%) (4.04%) (0.00%) (0.00%) 6. Germany 167 163 263 65.40% 2.25 00:01:30 0.00% 0 $0.00 (2.33%) (2.31%) (2.40%) (0.00%) (0.00%) 7. Belgium 122 120 163 60.12% 2.28 00:02:16 0.00% 0 $0.00 (1.71%) (1.70%) (1.49%) (0.00%) (0.00%) 8. United Kingdom 98 96 154 61.69% 1.84 00:01:16 0.00% 0 $0.00 (1.37%) (1.36%) (1.41%) (0.00%) (0.00%) 9. Poland 82 77 122 67.21% 1.99 00:01:45 0.00% 0 $0.00 (1.15%) (1.09%) (1.11%) (0.00%) (0.00%) 10. Italy 64 60 84 71.43% 1.69 00:01:24 0.00% 0 $0.00 (0.89%) (0.85%) (0.77%) (0.00%) (0.00%) Rows 1 - 10 of 89 20 Demographics /Dispozitive IPRE GO TO REPORT Toate datele privind site-ul Demographics: Overview Jan 1, 2017 - Dec 31, 2017 All Users 100.00% Users Key Metric: Age 60.13% of total users Gender 60.28% of total users 50% female male IPRE GO TO REPORT Toate datele privind site-ul 38% Overview 38.2% Jan 1, 2017 - Dec 31, 2017 25% All Users 100.00% Users 61.8% Explorer13% Summary 0% 18-24 25-34 35-44 45-54 55-64 65+ Users 500 250 © 2018 Google April 2017 July 2017 October 2017 Acquisition Behavior Conversions Device Category New Bounce Pages / Avg. Session Goal Conversion Goal Goal Users Sessions Users Rate Session Duration Rate Completions Value 7,100 7,063 10,949 66.97% 1.98 00:01:56 0.00% 0 $0.00 % of % of Total: % of Avg for Avg for View: Avg for View: Avg for View: % of Total: % of Total: Total: 100.03% Total: View: 1.98 00:01:56 0.00% 0.00% 0.00% 100.00% (7,061) 100.00% 66.97% (0.00%) (0.00%) (0.00%) (0) ($0.00) (7,100) (10,949) (0.00%) 1. desktop 4,391 4,394 7,609 60.69% 2.24 00:02:26 0.00% 0 $0.00 (62.20%) (62.21%) (69.49%) (0.00%) (0.00%) 2. mobile 2,515 2,516 3,137 81.73% 1.35 00:00:46 0.00% 0 $0.00 (35.63%) (35.62%) (28.65%) (0.00%) (0.00%) 3. tablet 153 153 203 73.89% 1.71 00:00:57 0.00% 0 $0.00 (2.17%) (2.17%) (1.85%) (0.00%) (0.00%) Rows 1 - 3 of 3 © 2018 Google Planning / Objectives 22 Objectives / Planning - implementation of the communication strategy / work - creating IPRE image on the new strategy products - promoting IPRE - Create and promoting infor- projects graphics about IPRE products - promoting experts in mass- media - promoting products on social networks - creating the IPRE newsletter - diversification of IPRE communication tools.