GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 1 GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY DECEMBER 2019 INTELLECTUAL PROPERTY CONFIDENTIALITY All of the graphic elements featured in this charter are the This graphic charter contains confidential information. It is exclusive property of the Fédération Française de Rugby (FFR). strictly forbidden to circulate, reproduce or use all or part of They are protected in national and international law, as well as this graphic charter without the prior written consent of the by copyright and patents conventions. Any reproduction or use Fédération Française de Rugby. of these elements, even partial, without prior consent is strictly prohibited. USAGE RIGHTS This graphic charter has been drawn up for use exclusively by persons expressly authorised in advance by the Fédération Française de Rugby. Only elements that are contained in this graphic charter may be used. It is formally forbidden to redesign and/or modify these elements in part or in their entirety. CONTENTS 1. • The FFR logo p 8 THE INSTITUTIONAL FFR BRAND • Other versions of the logo p 9 p 06-11 • Clear zone p 10 • Prohibited uses p 11 2. • The France Rugby logo p 14 THE COMMERCIAL FRANCE RUGBY BRAND • Other versions of the France Rugby logo p 15 p 12-17 • Clear zone p 16 • Prohibited uses p 17 GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 4 In the course of the Fédération Française de Rugby’s 100-plus- RUGBY IS A GAME THAT IS WATCHED, year history, its logo has evolved on numerous occasions. PLAYED AND TALKED ABOUT. To ensure a clear positioning, build on its heritage and look ahead Like many sports, rugby is evolving all the time and the FFR to the future, the FFR has decided to adjust the elements and needs to cater for the game’s expanding range of forms, from emblems that portray it. Rugby Union, Rugby Tens, Beach Rugby, Rugby Sevens and To assert this new visual identity with force and conviction, Rugby Five, which are played by both men and women. it is essential that stakeholders, staff, partners and service To cover the different challenges associated with its twofold providers cease using the former logo with immediate effect. mission, the Fédération Française de Rugby has created two Through its different vocations, the Fédération Française de brands that employ the same emblem: Rugby addresses all stakeholders and fans of the game of rugby, whether they be spectators, players of all ages and AN INSTITUTIONAL BRAND: FFR levels, connoisseurs or newcomers. A COMMERCIAL BRAND: FRANCE RUGBY This graphic charter provides a set of rules and usage guidelines to ensure that all users benefit from a clear and strategic vision of the FFR’s objectives. GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 5 ROLE AND MISSIONS OF THE FEDERATION’S TWO BRANDS FFR FRANCE RUGBY This is the brand that covers all official communication relating to the smooth running of the organisation. Its structural France Rugby’s mission is to promote all of the different organisation – which is founded on regional authorities marketing and commercial activities associated with the game (“ligues”), commissions and clubs – is an extension of the of rugby, including men’s and women’s Rugby Union, Rugby Tens, FFR brand which also covers coaching activities and federal Beach Rugby, Rugby Sevens and Rugby Five. This body covers the commissions. promotion of ticket sales for all fixtures, as well. France Rugby is also the brand that covers the FFR’s relationships PRIORITY TARGETS: ▪ In-house communication, with its national squads and partners from both the public ▪ Staff, and private sectors. It is entrusted with the development of ▪ The FFR network, hospitality packages, merchandising agreements and licensing ▪ Official bodies. contracts, with the potential to take responsibility for exploring and expanding all of the activities that are intended to increase the FFR’s resources. PRIORITY TARGETS: ▪ External communication, ▪ The general public, ▪ The media, ▪ Partners. 1. THE INSTITUTIONAL FFR BRAND 1. THE INSTITUTIONAL FFR BRAND GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 8 Vertical FFR logo VERTICAL LOGO The FFR brand is chiefly – and as a priority – portrayed by a logo which combines a rooster positioned above the initials ‘FFR’. The rooster’s design, the font used for the lettering, their respective colours and the layout of these two elements form a whole that may be neither altered nor distorted under any circumstances. No part of the logo may be used on its own or deleted for any reason whatsoever. Only strict compliance with these guidelines can guarantee the FFR brand’s authenticity, awareness, designation and preference. To enhance its recognisability, the FFR brand logo features an exclusive font and a three-colour palette which comprises a blue and two shades of red. These elements form part of the fundamentals of the FFR’s graphic universe. The colour version of the vertical logo is to be used as a priority whenever possible. Light background Dark background Monochrome COLOURS Pantone 281 C Pantone 485 C Pantone 1805 C CMYK : 100, 85, 10, 40 CMYK : 0, 95, 95, 0 CMYK : 0, 100, 100, 25 RGB : 0, 42, 97 RGB : 226, 31, 32 RGB : 182, 7, 24 #002a61 #e21f20 #b60718 logo_FFR_vert 1. THE INSTITUTIONAL FFR BRAND GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 9 Alternative versions of the FFR logo TYPOGRAPHIC LOGO Three other versions of the logo are available to depict the FFR brand. TYPOGRAPHIC LOGO The typographic version of the logo was designed for use as a signature for official documents and HORIZONTAL LOGO to endorse the voice of both brands. The typographic logo does not incorporate an emblem and was designed to express the Fédération Française de Rugby’s endorsement with relation to both of the institution’s brands. With very few exceptions, it is not intended for use on its own. HORIZONTAL LOGO The horizontal logo is not intended to serve as an aesthetically pleasing alternative for communication supports. It is a substitute that is to be used exclusively for technical reasons in cases where the institutional logo is hard to decipher on certain types of support (e.g. pitch-side hoardings). SIMPLIFIED LOGO The horizontal version may only be used in exceptional circumstances. 12 mm SIMPLIFIED LOGO This technical alternative may be employed to ensure visibility when the size of the space available for the logo is restricted, including in the case of digital supports. It is intended exclusively to guarantee quality reproduction. Its use is recommended when the height of the rooster is equal to or less than 12 mm. logo_FFR_typo logo_FFR_horiz logo_FFR_simpl 1. THE INSTITUTIONAL FFR BRAND GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 10 Clear zone VERTICAL LOGO HORIZONTAL LOGO 1/6X X X To ensure that the logo stands out clearly, and to guarantee a high-quality result, a clear zone must 1/6X 1/3X be incorporated around the logo. This clear zone prevents external elements – such as margins, copy, pictures, illustrations, other logos, etc. – from detracting from the FFR logo’s clarity. The clear zone also applies to brand visibility supports such as boards, awnings, bannering, flags, etc. The clear zone between the edge of the space taken up by the logo and the logo itself must comply 1/3X strictly with the proportions indicated opposite. 1/3X 1/3X 1/7Y Y 1/6X 1/6X TYPOGRAPHIC LOGO Y Y Y Y Y 1. THE INSTITUTIONAL FFR BRAND GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 11 Prohibited uses However the logo is used, its form, colours and proportions must never be modified. Similarly, the constituent parts of the block may under 1 2 3 no circumstances be altered, distorted or adjusted. It is imperative that the FFR brand be represented in the same way in all applications. The dos and don’ts provided below are a non- exhaustive list of the errors that must never be made. They apply to all of the logo’s different variants, as well to the technical files and references, notably colour references. 1. Never alter the proportions of the different elements 2. Do not modify or change the colours 4 5 6 3. Do not alter or animate the emblem 4. Never modify the forms of either the emblem or the lettering 5.Do not change the direction in which the rooster faces 6.Do not alter the lettering 7.Do not rearrange the different elements that make up the logo 8. Do not add any elements 7 8 2. THE FRANCE RUGBY COMMERCIAL BRAND 2. THE FRANCE RUGBY COMMERCIAL BRAND GRAPHIC CHARTER FÉDÉRATION FRANÇAISE DE RUGBY 14 Vertical France Rugby logo VERTICAL LOGO Like the FFR brand, the France Rugby brand is essentially – and as a priority – portrayed by a logo which combines a rooster positioned above the words ‘France Rugby’. The rooster’s design, the font used for the lettering, their respective colours and the layout of these two elements form a whole that may be neither altered nor distorted under any circumstances. No part of the logo may be used on its own or deleted for any reason whatsoever. Only strict compliance with these guidelines can guarantee the France Rugby brand’s authenticity, awareness, designation and preference. To enhance its recognisability, the France Rugby brand logo features an exclusive font and a three- colour palette which comprises a blue and two shades of red. These elements form part of the fundamentals of the graphic universe. The colour version of the vertical logo is to be used as a priority whenever possible. Light background Dark background Monochrome COLOURS Pantone 281 C Pantone 485 C Pantone 1805 C CMYK : 100, 85, 10, 40 CMYK : 0, 95, 95, 0 CMYK : 0, 100, 100, 25 RGB : 0, 42, 97 RGB : 226, 31, 32 RGB : 182, 7, 24 #002a61 #e21f20 #b60718 logo_FRANCE_RUGBY_vert 2.