Sub Pop Records Fact Sheet Our Mission Sub Pop offers an authentic, trailblazing alternative to the homogeneous landscape of today’s music industry. We cultivate original, genre-bending sounds by supporting emerging artists and daring to take artistic risks throughout the creative process. We believe that music’s most valuable outcomes are self-expression and societal improvement Platinum Records rather than profits. Through community engagement and social responsibility ffffff initiatives, we focus on making the world a better place through music. • 1989 - Bleach by Nirvana How It All Began Sub Pop Co-Founders Bruce Pavitt and Jonathan Poneman met during their college years through mutual involvement with KCMU, the University of Washington’s public radio station. The two shared the • 2003 - Give Up same musical tastes and desire to take by The Postal Service part in Seattle’s emerging grunge- rock cultural movement. Poneman and Pavitt joined forces as partners in 1987 and founded Sub Pop Records the following year, with Poneman managing the business aspects and Pavitt focusing on the label’s talent and public image. Through relentless buzz-inducing branding schemes and break out artists such as Nirvana and Soundgarden, the young record company put Seattle on the map as • 2008 - Flight of the the grunge-rock capital of America and expanded to a $1 million operation by 1991. Concords by Flight of the Full Speed Ahead Concords Over 25 years since its birth, Sub Pop upholds its unique artistic vision and unwavering commitment to authenticity. Despite worldwide commercial success, Sub Pop remains a mid-sized independent label under the leadership of Co-Founder and President Jonathan Poneman. With over 50 artists signed, Sub Pop carries many of the most successful names in alternative music, including: BEACH HOUSE | FATHER JOHN MISTY | FLEET FOXES | FLIGHT OF THE CONCORDS FRANKIE COSMOS | GOAT | KING TUFF | MUDHONEY | PORTER RAY | THE POSTAL SERVICE Photos courtesy of HuffPost SLEATER-KINNEY | SOUND GARDEN | STRANGE WILDS | WOLF PARADE | AND MANY MORE and Sub Pop Records Contact: [email protected] (206) 714-4550.