Class Notes: Top Classified Ad Sites o Craigslist.org o Ebayclassifieds.com (You are probably familiar with Kijiji—eBay classifieds IS Kijiji—just updated and renamed as of a couple years ago. Kijiji is the #1 classifieds site in Canada) o Olx.com o Recycler.com o Hoobly.com o Adoos.com Craigslist Recap: o #1 Classifieds site is Craigslist (15 billion page views monthly!) o “New” Craigslist rules: Focus on 1 property only o 3 ways to be awesome: 1. Post in 3 sections: “For Sale”; “Gigs” (as an Event); “Services” 2. Event posts can contain live links 3. Use Craigslist to get on Google Craigslist Posting: o Before you post: 1. Create an account 2. Have sample ad headlines handy 3. Open your Market Leader Craigslist Posting Tool o Posting tips : 1. Include contact info in top screen 2. Change the 2 “offending sentences” o “Learn more about this property and see more photos by visiting our site. “ o “Simply copy and paste the link below into your address bar” 3. Bait Link: Think of other blogs, websites, etc. you could use the “bait link” o FAQ’s 1. Ads are active for 7*-45 days 2. Can renew a post after 48 hours (to bring to top) 3. Can repost after expires 4. Links are not clickable eBay Classifieds o Before you post: 1. Create an account 2. Consider linking to your Facebook account to display your profile photo o Posting tips: 1. Use catchy and creative ad headlines 2. CAN use the description from your ML posting tool, but you must edit it to remove the HTML 3. Use high-quality photos o FAQ’s 1. Ads are active for 60 days and not eligible to be reposted until right before it expires. 2. Can post up to 25 unique ads/day (different homes) 3. Links are not “clickable” 4. No HTML allowed What makes a good ad headline? o Tip #1: Don’t look desperate: “GOING FAST FAST FAST!!!!” o Tip #2: Do appeal to your target buyer: “A Master Chef kitchen…” o Tip #3: Appeal to vanity: “Have a [yard ] you can be proud of…” o Tip #4: Imply existing consensus: “Who else wants…” o Tip #5: Have your cake and eat it too: “Now you can retreat to Napa every night with this home built for wine drinkers! .