FOR IMMEDIATE RELEASE Number 1 Pleasure Brand LELO to Host Hottest New York Party this Summer Luxury Sex Toy Gallery by LELO Officially Opens With Real Housewives, Real Princesses, Real Millionaire Matchmakers and Even a Real Starship Trooper Stockholm/New York, July 9th 2015: Swedish luxury pleasure brand LELO has teamed up with New York‟s most sophisticated boutique, Pleasure Chest, to create a sexy and sensual sex toy gallery called Discover the Colors of Love, to be revealed on Tuesday 14th July with a star-studded celebrity extravaganza. The exhibit, the first of its kind, will be officially opened by partygoers including Real Housewives of New York star, author and Emmy winning producer Carole Radziwill, the Millionaire Matchmaker Patti Stanger and celebrity couple, of Starship Troopers fame and the star of the recent LELO movie Beyond the Wave, Casper Van Dien and his wife Catherine Oxenberg, star of Dynasty. To celebrate the exhibition opening LELO is also holding a competition that will be launched by the celebrity attendees. Everyone will be asked to show their true colors and “put their Best Selfie Forward” to enter an exclusive #LeloLove competition. Throughout July and August LELO aims to make New Yorker‟s summer even hotter by selecting 2 lucky winners to win a luxury LELO gift set containing a selection of sexy, sensual LELO products. Casper Van Dien said: “This is going to be a great night and one of the hottest this summer. LELO is known for its innovations, not only in design but also for breaking the barriers of what people expect; after all they are the first sex toy maker to push in to the movie industry. This exhibition is going to be something really special, not to mention the great party too.” Note to Editors: All media inquiries can be directed to [email protected] LELO is the world's leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through bedroom accessories, soy massage candles and a premium line of silk intimate apparel. LELOi AB is the Swedish company behind LELO, where offices extend from Stockholm to San Jose, from Sydney to Shanghai. FOR IMMEDIATE RELEASE Sila Songkran, Creative Director at LELO said: "We don't just design pleasure products, we design the entire experience of owning them. We always think to ourselves „how can we make it a pleasurable product, even when the product is not in use?‟ This is a piece of art, so we decided to turn the space at Pleasure Chest into an art gallery. We want visitors to step into the space and not only view our products, but to feel the emotions as well." The partygoers will be treated to canapés provided by New York‟s renowned caterer Sherry Grimes from Anderson's 1949 –Brooklyn, plus signature cocktails created specifically for LELO and not forgetting the most coveted custom designed LELO limited edition luxury gift bags. DISCWOMAN, a company dedicated to showcasing the wealth of female DJ talent has secured none other than celebrated New York favorite, DJ BearCat, to provide some chilled-out beats. Patty Callahan, LELO USA Marketing & Communications Manager, says: “This gallery emulates all things LELO, all things luxury, all things pleasurable. You can literally feel the love in this meticulously custom created space. The window displays have literally stopped traffic... and in New York that's saying something! Robin Jennings, from Pleasure Chest, said: "We're excited to have joined forces with LELO for this incredible Pop-Up! LELO's luxurious pleasure products compliment the chic yet inclusive atmosphere of the Upper East Side Pleasure Chest. We're very much looking forward to the highly anticipated launch party!" Anyone who visits Pleasure Chest‟s shop before the 31st August (located at 1150 2nd Avenue, New York, NY 10065) can see LELO‟s Discover the Colors of Love gallery and take part in the competition by taking a selfie with a LELO product and uploading it to Instagram tagging @lelo_official with #LeloLove. Note to Editors: All media inquiries can be directed to [email protected] LELO is the world's leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through bedroom accessories, soy massage candles and a premium line of silk intimate apparel. LELOi AB is the Swedish company behind LELO, where offices extend from Stockholm to San Jose, from Sydney to Shanghai. .