The Fifth Estate RADIO TELEVISION CABLE SATELLITE Broadcastingm Aug 14 lnft zArèc. I W7LC1 Wv:W JW71>!1`r-1. >iS6 t.c,Ir7-uvl.Tcc- 18nE." Thanks to OUI we've got 4 in ti Wheel Of Fortune Wheel hit the #1 spot in February 1984 and it's been #1 ever since. In May, Wheel racked up its 22nd consecutive sweep victory. Amazing. Source: Nielsen Cassandra DMA Coverage Area Ranking Report MERV GRIFFIN i (N rrRRRrSrg The Oprah Winfrey Show Daytime belongs to the first lady of television, Oprah Winfrey. 3 The Oprah Winfrey Show is America's #1 talk show, #1 among women 25 -54, and #3 overall. Source: Nielsen Cassandra DMA Coverage Arca Ranking Repon \SI noaxaD BY 01989 King World. HARM. All Rights Reserved. PRODUCTIONS, INC. lewest Edition, Top 1O'un! Jeopardy! May marked Jeopardy!'sJeopardy! 15th sweep in a row as the #2It1 show in syndication, and it's firstfirst sweep as the #1 news lead -in and the #1 access show among women 2 and men 25 -54. Source: Nielsen Cassandra DMA Coverage Area Ranking Rcpon rsamn r GRIFFIN (NMERV TFRIRJSF1 Inside Edition Inside Edition's become the latest addition to King World's family of hits, bursting into the Top 10 after just five months on the air! Saoce:NSIIARB DISTRIBUTED BY K/NGWÓRLD New York Los Angeles Chicago Dallas We poles Beach Short Hills, N.J. NATIONAL ADVERTISING BY lI0Pi0zL` A KING WORLD COMPANY Broadcasting Aug 14 Vol. 117 No. 7 51/ MADE -FORS implement computerized How is TV monitoring of television healthy Made -for -cable movies are advertising in second quarter of being increasingly used to 1990. station business ? As TV provide specialized operators plan their budgets for next year and 66' OVERSEAS beyond, there is debate over how profitable next MARKET decade will be. PAGE 27. Gary Bryson, president of cable division of US West telephone company, talks about company's overseas New style at FCC...New FCC cable strategy. Chairman Alfred Sikes is sworn in, bringing with him belief in marketplace and in "special quality" of 87/ CREDIBLE FORCE broadcasting. Pictured with Sikes (I) are his wife, Nielsen Media Research's 'Nightlife' John Dimling has built entertainment and attract stars reputation for objectivity and to medium. knowing his stuff in field of Fifth Estate research. 33/ MISSING Plane carrying DEPARTMENTS Congressman Mickey Leland (D -Tex.) disappears over Ethiopia. Advertisers Index 86 Cablecastings 68 48/ IS IT SAFE? Changing Hands 62 critics Closed Circuit 6 reviewing new fall programs Datebook 22 characterize new shows as Editorials 90 "safe." Fates & Fortunes 83 Fifth Estater 87 Marty, FCC and Commissioner James Quello. 54' AM RADIO For the Record 69 PAGE 29. FIGHTS BACK In Brief 88 International 66 This second part of BROADCASTING'S series on AM Law & Regulation 57 radio looks at audience Masthead 24 Football '89: brand new statistics, revenue shares and Monday Memo 25 AM market values, and On Radio 54 b allgame. BROADCASTING'S special finds, among other things, tha Programing 48 report on college and dominant top- market AM's Satellite Footprints 65 continue to hold their own. professional football Special Report 35 examines cable's Stock Index 53 57/ RADAR REPORT Syndication Marketplace 52 increasing role in bringing ABC Radio's Paul Harvey is Technology 63 gridiron action to named most popular radio Where Things Stand 14 American viewers, network personality in SRI's changes in radio and spring 1989 RADAR report. Broadcasting (ISSN 0007 -2028) is pub - television coverage and lished 52 Mondays a year by Broadcasting next year's competition 57' HOPE Publications Inc.. 1705 DeSales Street. N.W., FOR REFORM Washington. D.C. 20036. Second -class post- for major sports rights. age paid at Washington. D.C.. and additional Following attention to offices. Single issue $2 except special issues PAGE 36. Joe Montana Sonrise -Root affair, and given $350 (50th Anniversary issue $10). Sub- scriptions. U.S. and possessions: one year priorities of new FCC $70. two years $135. three years $190. Ca- Chairman Alfred Sikes, critics nadian and other international subscribers of FCC's comparative add $20 per year. U.S. and possessions FULL AGENDA 32/ OUTLET SALE $235 yearly for special delivery. $100 for hearing process are hoping for first -class. Subscriber's occupation required. n's television, cable Outlet Communications major reform. Annually: Broadcasting D Cable Yearbook `y violence and agrees to sell all but two of its $115, Across the Dial $6.95. Microfilm of Broadcasting is available from University ntrine are among remaining broadcast 65/ MONITORING Microfilms, 300 North Zeeb Road, Ann Arbor, rues facing properties to Chase Mich. 48106 (35mm, full year $55). Postmas- it returns Communications for $120 TELEVISION ADS ter. please send address corrections to atus. million. Broadcasting, 1705 DeSales St., N.W., Washington. D.C. 20036. THEY CAME. THEY SAW. THEY CONQUERED. SCARY, ISN'T IT? On Sunday, July 30, MARRIED...WITH CHILDREN finished #1 in the 9 -9:30 p.m. time period - outperforming all network competition with an 11.2 rating /20 share. Source: Nil Overnight Estimates. July 30. 1989. 9-9:30 pm. Columbia Pictures Television )1989 ELP Communications . An Rights Reserved. A unit of Columbia Pictures Entertainment. Inc. Closed Circuit 1 Closed Circuit i Closed Circuit 1 Closed Circuit i Closed Circuit 1 JERSEY benefit by picking up wrvx developing children's and talk - contracts, present and NEW news ratings is WPBF(TV), new show programing for 1990- future, out of court. Raycom ABC affiliate in market which 91 development season. said it had postponed legal High- scorers in cable provided network with reverse Contacted last week, proceedings -halted taking compensation. In May Rushnell confirmed he has also depositions and such -as If cable operators play in ratings book, early and late talked with FBC about parties sought to short circuit basketball leagues, they should newscasts of WPBF obtained possibly supplying it with one lawsuit filed by Raycom watch out for new owners of 1 and 2 rating, respectively. or more programs for its against SWC Aug. 2 (see New York Times cable system, planned "Kid's Net" program special report, page 35). which is scheduled to NEW YORK block, scheduled to debut in Charged with contract change hands this Tuesday. fall of 1990. Rushnell, currently interference in same suit, Among investors in Garden based in Sherman, Conn., SportsChannel America has State Cablevision- company Out of gas didn't rule out returning to stake in outcome of suit. It has that is general partner of corporate life as "broad - offered SWC million Automobile advertising may $29.5 limited partnership buying based program executive" if for seven -year (1990 -97), multi - have been strong in upfront systems-are basketball right opportunity comes sport package, market, but cable operators according to greats Michael Jordan, Patrick along. Dallas press. But Raycom says selling avails in ESPN's NFL Ewing, Magic Johnson, SWC must either stand by package are finding local Equity debt Julius Erving and Georgetown for original contract with Raycom, automobile market tough University coach John Telemundo, second -ranked which goes through 1991, or sledding. One ad salesman Thompson. Among other Spanish -language television stand by amendment allowing said category "is way off." investors are Houston Oilers network, will be doing rights Raycom to match Another said NFL itself will original quarterback Warren Moon and offering this fall to pay off its SCA offer of $24 million. be fine, but automobile former U.S. Ambassador to bank debt and reduce Raycom says it did that last spending in other cable U.N. Donald McHenry. Largest subordinated debt. Company month. networks is not forthcoming. stockholder of 32- investor had debt of $286.3 million Instead of buying six -month company is J. Bruce Llewellyn, on March 31. Net loss for first package that includes NFL, who headed other minority - quarter was $17.2 million, N CAROLINA local car dealers are buying dominated group that bought from revenues of $22.5 million. month to month, or even worse, WKBW -TV Buffalo in 1985. Telemundo and Univision week to week, said one. Lengthening line Buying system along with have signed contract with Operators say local dealers Garden State are Lenfest Nielsen for peoplemeter Number of states aren't moving cars, and Communications and Comcast measurement of Hispanic conducting securities some believe Detroit may have Corp. audience (BROADCASTING, investigations into Sonrise run out of incentives. July 31). Management Services has WEST PALM Situation points up that topped 20, according to "diversification" is key for North Carolina state cable, so operators won't get DALLAS department. In effort to News as pariah caught expecting all their ad coordinate efforts and assess dollars from single source. Focus on expanded news Law game jurisdictions, North Carolina effort at former NBC, and now On his own Secretary of State Rufus Fox, affiliate wsvN(TV) Miami Prospective legal fees can Emisten will meet with has obscured developments in Squire Rushnell, former vice cause party to pause. At end of securities officials from other adjacent market president, children's and late last week, Raycom and states, and possibly with experiencing similar affiliate night programing, ABC Southwest Conference (SWC) SEC officials, in Washington on changes at beginning of Entertainment, has formed own were making efforts to settle Aug. 23 and 24. year. Faced with similar production company and is disagreement over sports rights situation, former CBS affiliatewïvx(TV) West Palm BEACH Beach -Fort Pierce -Vero VA Beach, Fla., has instead UnCLeaR reception decided to drop all news Holmes out front for State post programing, replacing it with Dr. Billy Melvin, chairman, State Department's search for new U.S.