MARKETING DEATH HOW THE GUN INDUSTRY USES THE NRA TO BOOST PROFITS AND UNDERMINE PUBLIC SAFETY While the country mourns the lives of multiple mass shooting victims and sufferers of gun violence, the radical gun lobby known as the National Rifle Association has not wavered in its stance against commonsense gun safety laws. The NRA claims to represent regular gun owners, but as of 2015, most of them disagreed with the NRA’s positions against universal background checks and assault weapons bans. Instead, the group is incentivized to take extreme policy views and spread rhetoric that helps pad the wallets of the gun industry. The NRA is financially backed by the gun industry and has multiple sitting board members with ties to gun and ammunition manufacturing. Today’s NRA does not speak for everyday gun- owners and sportsmen, but mainly represents the interests of the $13.5 billion-a-year gun industry. The NRA’s board of directors is filled with gun manufacturing executives, lawyers, and lobbyists. NRA First Vice President and CEO of Brownells, Inc., Pete Brownell, leads the “world’s largest supplier” of gun accessories and gunsmithing tools, which included the so-called “cop killer” bullets the Bureau of Alcohol, Tobacco and Firearms proposed to ban. Brownell, who has donated at least $1 million to the NRA, said that having gun industry leaders as NRA directors “ensures the NRA’s focus is honed on the overall mission of the organization.” Another NRA board member, CEO of Barrett Firearms Manufacturing Ronnie Barrett, created the first .50 caliber military-style rifle for civilian use and has testified to his rifles’ “usefulness against commercial planes.” In addition to the NRA directors who benefit from gun sales, the group’s board is packed with extremists who are out of step with typical American gun owners, and in many cases, even mainstream American values. After the 2015 Mother Emanuel A.M.E. church shooting in Charleston, NRA board member Charles Cotton disgracefully blamed the pastor, who was also murdered, for the deaths of his eight congregants. Cotton wrote, “Eight of his church members… might be alive if he had expressly allowed members to carry handguns in church.” After the Sandy Hook Elementary School shooting in 2013 took the lives of 20 children and six adults, fellow NRA board member Scott Bach outrageously described the Newtown families pushing for stricter gun safety laws as a “prop.” Considering the NRA’s reliance on the gun manufacturing industry, it is not surprising that it has consistently fought commonsense gun safety legislation to protect its profits. Just one day after the San Bernardino massacre killed 14 people and injured 21 others, the NRA tweeted that members should call their senators and “urge them to vote no” on “any and all” gun violence prevention measures. In fact, the assault weapons the alleged attackers used in the mass shooting were purchased legally because the NRA had blocked a renewal of the federal assault weapons ban, which expired in 2004. Since the end of the assault weapons ban, “annual rifle production has increased about 38 percent.” The group also “choked off money” for “basic” research on gun safety and was against blocking suspected terrorists’ ability to buy guns. The “No. 1 legislative priority” of the NRA was a law that shields gun manufacturers and dealers from liability lawsuits. Passage of the law in 2005 saved gun manufacturers millions. Smith & Wesson praised the law and said it looked forward to the “potential savings going forward.” That same year the NRA created its “Ring of Freedom” donor program for members and corporations. The NRA successfully pushed for the rapid spread of laws legalizing the carrying of concealed firearms at the state level, which increased sales for gun manufacturers. In 2010, the number of licensed concealed-gun carriers jumped from less than one million in the 1980s to “a record 6 million.” The NRA also wields its influence in the electoral arena to elect loyal, gun-friendly politicians. During the 2008 election, the NRA spent $15 million to paint Obama as a “threat to the Second Amendment” and the president of gun manufacturer Sturm Ruger said the election led to a “spike” in gun sales. The NRA is likely to be a major player in the 2016 election, especially considering the NRA and presumptive nominee Donald Trump have thoroughly embraced one another. Billionaire right-wing heavyweights Charles and David Koch even joined forces with the NRA to spread their message of fear across the Koch network. The NRA took $11.5 million the Koch-allied Freedom Partners and the Center to Protect Patient Rights and worked with Americans for Prosperity “to train and mobilize gun owners.” Koch Industries even served on a task force that was co-chaired by the NRA while it was a member of the American Legislative Exchange Council. The gun industry has been the winner of the NRA’s push to weaponize America, while the American public sees rising fatalities and casualties of gun violence. Gun manufacturers’ stocks have risen over 300% since the beginning of the Obama presidency, fueled in large part by the NRAs pushing conspiracy theories, fear, and easier access to deadly weapons. The NRA’s propaganda is working—despite crime statistics holding “near 20-year lows,” the Pew Research Center has found that “we are at a moment when most Americans believe that crime rates are rising and when most believe gun ownership,” not gun violence prevention laws, “makes people safer.” It is clear that the gun and ammunition manufacturing industry has found a powerful and lucrative voice in the NRA. Table of Contents The NRA Does Not Represent The Policy Preferences Of Most Gun Owners ..................... 1 Most Gun Owners Disagreed With The NRA’s Stance Against Background Checks ................................ 1 More Than Half Of Gun-Owners Disagreed With The NRA’s Stance Against A High-Capacity Magazine Ban ............................................................................................................................................... 2 Even Large Numbers Of NRA Members Disagreed With The NRA On Background Checks, Assault- Style Weapon Bans, And High-Capacity Magazine Bans ........................................................................... 2 The NRA Has Transformed Into A Lobbying Group For Gun Manufacturers And The Extreme Right ........................................................................................................................... 3 The NRA Was Considered One Of The Most Powerful Lobbies In Washington ...................................... 4 The NRA Was Funded Primarily By Gun And Ammunition Manufacturers ............................................. 6 The NRA’s Executive Leadership And Board Of Directors Had Deep Ties To The Firearms Industry . 13 NRA Supported Policies That Enriched The Industry ............................................................................. 25 NRA Gave Cover To The Extreme Right .................................................................................................. 37 The NRA Has Undermined Public Safety ............................................................................. 47 The NRA Fearmongered To Incite Their Members To Push For Legislation And Increase Gun Sales . 49 The NRA Targeted The Court System As A Way To Fight Reasonable Gun Safety Measures ............... 57 The NRA Fought Against Reasonable State And Local Gun Safety Measures ........................................ 60 The NRA Fought Against Reasonable Federal Gun Safety Measures ...................................................... 75 The NRA Fought Against Laws That Keep America Safe From Terrorists ............................................. 88 1 THE NRA DOES NOT REPRESENT THE POLICY PREFERENCES OF MOST GUN OWNERS FEWER THAN TEN PERCENT OF GUN OWNERS WERE NRA MEMBERS At Most Ten Percent Of American Gun Owners Belonged To The NRA As Of 2015. According to the Washington Post, “Let’s start with the membership numbers. In recent years the NRA has said it has 5 million dues-paying members. There’s some reason to be skeptical of this figure, but let’s assume 5 million is right. Those 5 million members only comprise somewhere between 6 and 7 percent of American gun owners. That would imply that the overwhelming majority of American gun owners -- over 90 percent of them -- do not belong to the NRA.” [Washington Post WonkBlog, 10/15/15] POLLS SHOWED THAT MOST GUN OWNERS DISAGREED WITH THE NRA ON BACKGROUND CHECKS, ASSAULT-STYLE WEAPON BANS, AND HIGH- CAPACITY MAGAZINE BANS Washington Post: The NRA Was “Adamantly Opposed To Any New Restrictions On Weapons,” Leaving Gun Owners In Favor Of Reforms “Shut Out Of The Argument.” According to The Washington Post, “Gun owners who favor tighter restrictions on firearms say they are in the same position after the mass shooting in Oregon as they have been following other rampages — shut out of the argument. The pattern, they say, is frustrating and familiar: The what-should-be- done discussion pits anti-gun groups against the National Rifle Association and its allies, who are adamantly opposed to any new restrictions on weapons.” [Washington Post, 10/9/15] Most Gun Owners Disagreed With The NRA’s Stance Against Background Checks THE NRA OPPOSED BACKGROUND CHECKS AT GUN SHOWS AND FOR PRIVATE SALES 2013: NRA Executive Vice President Wayne LaPierre: The NRA Does Not Support Universal Background Checks At Gun Shows. According to a video of a Senate Judiciary Committee Hearing