DARTMOUTH ATHLETICS SPONSORSHIP OPPORTUNITIES FANS Dartmouth Fans, By The Numbers As a corporate partner of the Big Green, you are reaching some of the most affluent, well-educated and passionate consumers in the region. A recent fan survey conducted by the University of Massachusetts gives us a look at who is hearing and seeing your message. Dartmouth fans are 58% more likely (65% for alums) to feel more positive about a sponsor knowing that they are affiliated with Dartmouth athletics. General Fan Information (non students) • 77% have a household income greater than $75,000/year • 40% have at least one child living at home • 80% are college educated • 89% own their own home Buying trends and technology use (in the past year) • 92% have stayed in a hotel • 89% eat in a restaurant at least monthly • 79% have flown on a commercial airline • 67% have bought or sold stocks • 45% have remodeled their home • 94% use the web at home • 90% use a cell phone Dartmouth Fan Distribution Median Household Income $150000 $125000 $136,500 $100000 $75000 $74,600 70% $50000 Community $52,000 $25000 $0 US Average Hanover, NH Dartmouth Grads Dartmouth Alumni Demographics* • The alumni body is 70,000 and growing • The mean annual income for Dartmouth alumni is $136,500 • The median asset value for Dartmouth alumni is $1.2 million • Nearly half of all alumni live within a days drive to Hanover • Nearly two-thirds of alums have visited the area in the last two years • Half are planning a trip to Dartmouth within the next year * Data from Alumni Magazine VENUES Where We Play Memorial Field The home of Dartmouth Football Capacity: 12,000 3-year avg. attendance: 5,511 Thompson Arena The home of Dartmouth Hockey Capacity: 3,500 seats & 1,000 standing Men’s 3-year avg. attendance: 3,437 Women’s 3-year avg. attendance: 987 Also hosts hundreds of hours of community events Leede Arena The home of Dartmouth Basketball Capacity: 2,100 Men’s 3-year avg. attendance: 959 Women’s 3-year avg. attendance: 917 Burnham Field The home of Dartmouth Soccer Capacity: 1,600 Men’s 3-year avg. attendance: 902 Women’s 3-year avg. attendance: 421 Scully-Fahey Field The home of Dartmouth Lacrosse Capacity: 1,500 Men’s 3-year avg. attendance: 652 Women’s 3-year avg. attendance: 406 FOOTBALL Football Signage • 3’ x 16’ banners located behind either end zone of Memorial Field visible during all home football games. HOCKEY Dasher Board Signage • 2.5’ x 8’ dasher boards visible during all men’s and women’s home hockey games. Dasher boards are sold in pairs and placed on opposite sides of the rink. HOCKEY Billboard Signage • 8’ x 24’ billboard signage, our largest and most impactful signage opportunity, located in each of the four corners of Thompson Arena. HOCKEY Other Signage • 4’ x 6’ banners located on the West end of Thompson Arena visible during all home men’s and women’s hockey games. • 2’ x 3’ glass panels sold in sets of eight behind the penalty box and benches. • 2’ x 10’ panels on the scoreboard (sold in pairs). HOCKEY Zamboni Sponsorship • All signage on the Thompson Arena Zamboni, including the hood, sides and front of the machine. • Exclusive sponsorship of the “Time the Zamboni” promotion during every men’s and women’s home hockey game, including three (3) PA reads and additional signage at the sign in location. BASKETBALL Courtside Signage • 3’ x 8’ rotating scorer’s table signs (located on each side of the court). Sold in pairs and visible during all home basketball games. • 3’ x 8’ static scorer’s table panels visible during all home basketball games. SOCCER/LAX Soccer and Lacrosse Sideline Signs • 4’ x 10’ signs located on the perimeter of Burnham Field for men’s and women’s home soccer games • 3’ x 8’ signs located on the perimeter of Scully-Fahey Field for men’s and women’s home lacrosse games RADIO Radio Advertising • The Dartmouth Sports Network carries all Big Green football, men’s hockey, men’s basketball and select baseball and women’s hockey games. The Dartmouth Sports Network broadcasts live on WFRD 99.3FM and on the internet at www.DartmouthSports.com. Approximately 80 games are aired annually.Thirty-second spots and on-air features are available. ONLINE Web Advertising • DartmouthSports.com is the official website for all Dartmouth College varsity teams. The site receives between 300,000-700,000 page views each month, with 35,000-70,000 unique visitors per month. Advertising on DartmouthSports.com is available on the home page as well as the sport specific pages. PROMOTIONS Game-Day Promotions • Game-day promotions allow you to get your product or service right in front of Dartmouth fans. Promotions include multiple PA reads during the game, and are a great way to increase traffic to your business. PRINT Print Sponsorships • Sponsor the annual schedule posters, pocket schedules, and magnets for football, soccer, hockey, basketball and lacrosse that are distributed throughout the community and at all athletic events. DARTMOUTH BIG GREEN 2008-09 Women’s Basketball For Tickets & Information 11/15 at Hartford 2:00PM 01/13 at New Hampshire 7:00PM 11/18 ST. JOHNS 7:00PM 01/24 at Bryant 1:00PM Call: 603-646-2466 at TD Banknorth Classic 01/30 at Princeton* 7:00PM 11/22 Michigan State 1:00PM 01/31 at Penn* 7:00PM DartmouthSports.com 2008-09 BIG GREEN MEN’S HOCKEY 11/23 Quinnipiac or Vermont TBD 02/06 at Brown* 7:00PM 11/28 at Delaware 7:00PM 02/07 at Yale* 6:00PM 10/31 at Harvard* 7:00PM Ledyard National Bank Classic 01/30 RENSSELAER* 7:00PM 12/03 at Temple 5:30PM 02/13 COLUMBIA* 7:00PM 11/02 VERMONT 7:00PM 12/28 ARMY 7:00PM 01/31 UNION* 7:00PM 12/13 STONY BROOK 2:00PM 02/14 CORNELL* 7:00PM 11/07 at Union* 7:00PM 12/29 UMASS or BEMIDJI 4/7:00PM 02/06 at Brown* 7:00PM 12/16 at SMU 8:00PM 02/20 PENN* 7:00PM 11/08 at Rensselaer* 7:00PM 01/03 at Quinnipiac* 7:00PM 02/07 at Yale* 7:00PM 12/18 at Arkansas 7:00PM 02/21 PRINCETON* 7:00PM 11/14 ST. LAWRENCE* 7:00PM 01/04 at Princeton* 4:00PM 02/13 CORNELL* 7:00PM Blue Sky Classic at Dartmouth 02/27 at Cornell* 7:00PM 11/15 CLARKSON* 7:00PM 01/09 YALE* 7:00PM 02/14 COLGATE* 7:00PM 12/29 BOSTON COLLEGE 7:00PM 02/28 at Columbia* 7:00PM 11/21 at Colgate* 7:00PM 02/20 at Clarkson* 7:00PM 01/10 BROWN* 7:00PM 12/30 FAIRFIELD or WAGNER 5/7:00PM 03/06 YALE* 7:00PM 11/22 at Cornell* 7:00PM 01/17 vs New Hampshire 7:00PM 02/21 at St. Lawrence* 7:00PM 01/04 HOLY CROSS 2:00PM 03/07 BROWN* 7:00PM 11/28 at Providence 7:00PM (Verizon Wireless Arena, Manchester, NH) 02/27 PRINCETON* 7:00PM 11/30 BOSTON COLLEGE 4:00PM 01/21 at Holy Cross 7:00PM 02/28 QUINNIPIAC* 7:00PM 01/10 at Harvard* 2:00PM 03/10 HARVARD* 7:00PM 01/25 HARVARD* 4:00PM * Ivy League - Home Games in CAPS Listen Live to Women’s Basketball Games on the Dartmouth Sports Network WUVR 1490AM or www.DartmouthSportsRadio.net Women’s Basketball cont. For Tickets and Information 01/29 CORNELL* 7:00PM Call 603.646.2466 01/30 COLUMBIA* 7:00PM DartmouthSports.com 02/05 at Penn* 7:00PM 02/06 at Princeton* 6:00PM 02/12 BROWN* 7:00PM LISTEN LIVE to Big Green Basketball 02/13 YALE* 7:00PM on the Dartmouth Sports Network 02/19 at Columbia* 7:00PM DartmouthSportsNetwork.com 02/20 at Cornell* 7:00PM Women’s Basketball on 02/26 at Yale* 7:00PM WUVR AM 1490 02/27 at Brown* 7:00PM 03/05 PRINCETON* 7:00PM 03/06 PENN* 7:00PM 03/09 at Harvard* 7:00PM * Ivy League Opponents White River Toyota Athletics Shuttle White River Toyota and Dartmouth Athletics have teamed up to offer free shuttle service to and from all home men’s & women’s basketball games. Women’s Hockey cont. 01/15 COLGATE* 7:00PM 01/16 CORNELL* 4:00PM 01/22 RENSSELAER* 7:00PM 01/23 UNION* 4:00PM 01/27 BOSTON* 7:00PM 01/29 HARVARD* 3:30PM 02/05 YALE* 7:00PM 02/06 BROWN* 4:00PM Hanover 643-2245 • Lebanon 448-0208 02/12 at Union* 7:00PM 02/13 at Rensselaer* 4:00PM LISTEN LIVE 02/19 at Clarkson* 7:00PM Dartmouth Sports Network 02/20 at St. Lawrence* 4:00PM 99 Rock WFRD 99.3FM www.DartmouthSportsNetwork.com * ECAC Hockey Opponents Home Games in CAPS White River Toyota Athletics Shuttle White River Toyota, Advance Transit, and For Tickets and Information Dartmouth Athletics have teamed up to offer Call 603.646.2466 free shuttle service to and from all home men’s hockey games. DartmouthSports.com FAN CLUB FAN Youth Fan Club Sponsorship The Big Green Youth Fan Club provides children in the Upper Valley with unparalleled access to Big Green athletics. With over 100 members, the Big Green Youth Fan Club offers your business many sponsorship opportunities. Sponsors of the Big Green Youth Fan Club receive: • Logo recognition in registration brochures • Logo recognition on membership cards, certificates, T-shirt and monthly newsletters • Name recognition in all PA scripts at Fan Club games • Provide fan club members with discounts and coupons FAMILIES Family Fun Packs Be the sponsor of the Family Fun Packs which allow families to enjoy the game at a discounted price.