LGBTQ in the Music Business: Where is the Representation? @glaad #musicbiz2017 Our Panel Zeke Stokes Cody Alan Kristen Ellis- Ty Herndon Matt Yazge Vice President Host/Producer Henderson Songwriter & Head of Brand GLAAD CMT/iHeartRadio Guitarist/Founder Recording Artist Partnerships Antigone Rising Nielsen Music Our Panel @zekestokes @CMTCody @antigonerising @tyherndoncom @MattYazge Who is GLAAD? The world’s gay, lesbian, bisexual, transgender, and queer (LGBTQ) media advocacy organization Source: Harris Poll 1. Young people are more likely to identify as LGBTQ 2. Young people are much more likely to be LGBTQ allies Music is important to LGBT fans They are a passionate consumer group for the music industry Music Fans: Live Music: Passion: 92% 68% 53% of LGBT consumers consider Attend at least one live music of LGBT music listeners say they would themselves music fans event in a year be completely lost without their music (vs 63% for non-LGBT) Nielsen Live 360 2016 LGBT Audience important across distribution How Do You Listen to Music? (Past 12 month usage) LGBT Non-LGBT 80% 70% 70% 60% 51% 51% 50% 44% 44% 44% 38% 38% 40% 33% 28%31% 30% 24% 23% 20% 20% 9% 10% 6% 0% Songs from Regular Video On Demand CDs Programmed Satellite Radio Vinyl your own AM/FM Radio Streaming Audio Audio records/LPs digital music station (over Streaming Streaming library the air) Nielsen M360 2016 Q68 / Q69. In the past 12 months, which of the following did you use to listen to music? / In a typical week, which of the following do you use to listen to music? Q79a. Music Service Usage – Past 12 Months Base: Music Listeners (2221) LGBT fans more likely to listen to many genres With Country and Christian/Gospel being the notable exceptions Genres Listened to by LGBT Fans Indexed to Non-LGBT Fans 90% 86% 180 79% 80% 160 70% 62% 140 60% 55% 120 51% 47% 50% 45% 45% 43% 43% 100 40% 34% 80 30% 30% 60 20% 40 10% 20 106 109 108 117 99 77 114 132 153 100 151 72 0% 0 Rock (Net) Pop/ Top R&B Adult Hip Hop Country Jazz (Net) Folk EDM Rap World Christian/ 40 Contemp Gospel Nielsen Music 360 2016 Q105s_4. How often, if ever, do you listen to the following genres of music? Our Panel @zekestokes @CMTCody @antigonerising @tyherndoncom @MattYazge glaad.org/nashville or tyherndon.com/love glaad.org.