NABET Northeastern Association Of Business, Economics, and Technology 2007 Proceedings of the 30th Annual Meeting October 25th & 26th, 2007 Edited by: Dr. Jerry Belloit Clarion University of Pennsylvania NABET Proceedings 2007 i Table of Contents NABET OFFICERS .................................................................................................................................................... vii NABET EXECUTIVE BOARD ................................................................................................................................. viii HISTORY AND PURPOSE OF NABET ......................................................................................................................ix FERTILITY, MONEY HOLDINGS, AND ECONOMIC GROWTH: EVIDENCE FROM UKRAINE Svitlana Maksymenko, University of Pittsburgh, Winner, Best Faculty Paper .............................................................. 1 EDUCATING ENTREPRENEURS: LESSONS FROM THE FINE ARTS James R. Donaldson, Juniata College Karen J. Rosell, Juniata College ................................................................................................................................... 15 THE NEED FOR HISPANIC-OWNED BUSINESSES TO TARGET NON-HISPANIC CUSTOMERS, VENDORS AND SERVICE PROVIDERS Roger Hibbs, Kutztown University Scott Schaeffer, Kutztown University SBDC ............................................................................................................... 23 ENTREPRENEURSHIP: BUSINESS’S LIBERAL ART Donald Mong, Slippery Rock University ..................................................................................................................... 27 WE ARE WHO WE MEET Marlene E. Burkhardt, Juniata College ......................................................................................................................... 35 WEAVING STORYTELLING INTO AN ORGANIZATIONAL BEHAVIOR CURRICULUM: BUILDING COMPETENCIES Joan M. Blewitt, King‘s College, McGowan School of Business John J. Ryan, King‘s College, McGowan School of Business ..................................................................................... 39 A STUDY OF ADVISING RESOURCES PERCEIVED BY FIRST-YEAR STUDENTS AND TRANSFER STUDENTS Margaretha Hsu, Shippensburg University of Pennsylvania April Bailey, Shippensburg University of Pennsylvania .............................................................................................. 46 DO YOU SEE WHAT I SEE? DESIRED LEARNING OUTCOMES AND ACHIEVED LEARNING OUTCOMES IN INTERNATIONAL STRATEGIC ALLIANCE Stevenx. Si, Bloomsburg University Minuddin Afza, Bloomsburg University ...................................................................................................................... 50 A COMPARISON OF THREE ASSESSMENT TOOLS FOR BUSINESS SCHOOLS Carolyn LaMacchia. Bloomsburg University of Pennsylvania Carl J. Chimi, Bloomsburg University of Pennsylvania David Martin, Bloomsburg University of Pennsylvania ............................................................................................... 60 PATENTED TAX LOOPHOLES-POLICY AND PRACTICAL CONSIDERATIONS John Grigsby, Lebanon Valley College ........................................................................................................................ 69 NABET Proceedings 2007 ii THE ASSOCIATION BETWEEN CORPORATE GOVERNANCE AND AUDIT FEES Cindy K. Harris, Ursinus College ................................................................................................................................. 76 HORSES, REAL ESTATE AND THE HOBBY LOSS DEBATE Barry H. Williams, King‘s College .............................................................................................................................. 86 ALTERNATIVE ENERGY HYBRID AUTOMOBILE TAX SUBSIDIES: AN ANALYSIS OF COSTS AND BENEFITS TO THE TAXPAYER AND PUBLIC Jerry Belloit, Clarion University of Pennsylvania ........................................................................................................ 92 DOES THE SALE OF SUBDIVIDED LAND CREATE CAPITAL GAIN OR ORDINARY INCOME? Jerry Belloit, Clarion University of Pennsylvania Anthony Grenci, Clarion University of Pennsylvania .................................................................................................. 98 A BINARY CHOICE MODEL FOR PREDICTING BANK ACQUISITIONS John S. Walker, Kutztown University of Pennsylvania Karen L. Randall, Ursinus College Henry F. Check, Jr., Kutztown University of Pennsylvania ....................................................................................... 101 DOES YEAREND PORTFOLIO RESTRUCTURING BY COMMUNITY BANKS BOOST SHAREHOLDER RETURNS? John S. Walker, Kutztown University of Pennsylvania Henry F. Check, Jr., Kutztown University of Pennsylvania ....................................................................................... 109 THE INFLUENCE OF U.S. PRESIDENTIAL ELECTIONS ON EXCHANGE RATES Dean Frear, Wilkes University Jennifer Edmonds, Wilkes University ........................................................................................................................ 127 SOUTH CENTRAL PENNSYLVANIA – TRACKING THE REGIONAL ECONOMY Ken Slaysman, York College ..................................................................................................................................... 137 WHY IS SELLING NOT TAUGHT IN THE PENNSYLVANIA UNIVERSITY ENVIRONMENT Edward J. Fox, South University ................................................................................................................................ 142 MODELS DESCRIBING LOYALTY AND THE APPARENT MISMATCH BETWEEN THE MARKETER AND THE CONSUMER Jefrey R Woodall, York College of Pennsylvania ...................................................................................................... 145 DETERMINANTS OF CLASS PARTICIPATION: A PRELIMINARY INVESTIGATION Justin C. Matus, Wilkes University Robert D. Kuschke, University of Missouri – St. Louis ............................................................................................. 149 START YOUR OWN BUSINESS: A SYNTHESIZING FINAL GROUP PROJECT IN AN INTRODUCTORY BUSINESS COURSE Leon Markowicz, Lebanon Valley College ................................................................................................................ 155 NABET Proceedings 2007 iii ASSESSING WRITING ACROSS THE BUSINESS CORE Nancy Coulmas, Bloomsburg University of Pennsylvania Stephen Markell, Bloomsburg University of Pennsylvania William Neese, Bloomsburg University of Pennsylvania .......................................................................................... 165 COLLEGE TRUSTEE GOVERNANCE: AUGMENTING CARVER’S POLICY GOVERNANCE WITH ACCEPTED CONTROL AND PLANNING SYSTEMS Spring Walton, University of Maryland, University College Charles Walton, Gettysburg College .......................................................................................................................... 169 EVALUATING THE IMPACT OF INTEGRATED BUSINESS CURRICULA ON STUDENT OUTCOMES: IMPLICATIONS OF CURRICULUM TRANSFORMATION TO MAKE STUDENTS MORE MARKETABLE John Buttermore, Slippery Rock University ............................................................................................................... 173 AN ATTITUDINAL SURVEY OF CLASSROOM RESPONSE SYSTEMS Eric L. Blazer, Millersville University ....................................................................................................................... 178 WILIFE -- ITS NEW INDOOR SURVEILLANCE CAMERA AND ITS CONTRACT MANUFACTURERS IN CHINA Al Mudrow, WiLife, Inc. Draper, Utah Gabriel Jaskolka, Tiffin Unversity, Tiffin, Ohio ........................................................................................................ 185 CUSTOMER SATISFACTION MEASUREMENT AND THE MANAGEMENT OF CUSTOMER SERVICES: A CASE STUDY Jonathan H. Silver, Alvernia College. ........................................................................................................................ 197 INCOME DENSITY AND MARKET POTENTIAL IN PENNSYLVANIA SMALL TOWNS William Bellinger, Dickinson College ........................................................................................................................ 198 FANTASY SPORTS AND SPORTS MARKETING James Talaga, La Salle University Christopher Orzechowski, Cardiology Consultants of Philadelphia ........................................................................... 209 ARGUABLY, NO ONE KNOWS MORE ABOUT CANDY AND TECHNOLOGY THAN TEENS Arlene Peltola, Cedar Crest College ........................................................................................................................... 218 AN EMPIRICAL STUDY OF UNDERGRADUATE STUDENT'S BASIC FINANCIAL MANAGEMENT COURSE ACHIEVEMENT RELATIVE TO STUDENT BACKGROUND AND PREREQUISITE TIMING. Gary Leinberger, Millersville University Douglas Frazer, Millersville University ..................................................................................................................... 223 IMPACT OF STRATEGY ON FIRM PERFORMANCE IN AN EMERGING MARKET: AN EMPIRICAL EXAMINATION OF TURKISH INSURANCE INDUSTRY Ilyas Akhisar, Marmara University J Rajendran Pandian, Youngstown State University .................................................................................................. 228 NABET Proceedings 2007 iv MARKET EFFICIENCY IN THE POST-LOCKOUT NHL: ELIMINATING THE REVERSE FAVORITE- LONGSHOT BIAS Rodney J. Paul, St. Bonaventure University Andrew P. Weinbach, Coastal Carolina University Mark Wilson, St.