PROBLEM SOLVED How an investment in golf courses has transformed the state’s visitor industry and economic profile GLOBAL IMPACT Inside the companies, industries and institutions that are connecting Alabama with the world beyond STATE TOUR Our suggestions for some of the things to see across the state, from world-class sports to civil rights history SpotlightAN AMERICAN WAY SUPPLEMENT DECEMBER 2018 ALABAMA A look at the trends and developments that are shaping the Yellowhammer State today Spotlight_Alabama DW v2.indd 1 07/11/2018 10:44 WELCOME TO ALABAMA As Alabama approaches its bicentennial, blossoming, and the logistical, workforce hospitality that now draw more than 25 in December 2019, it’s time to think back and cost-of-living advantages that have million visitors to Alabama in a single year— upon a history that’s put the state at seen it become a favored destination of all of which we’ll look at in the coming pages, the center of some of America’s most international employers in such diverse as well as some of the other major trends, momentous events, from the Civil War fields as bioscience and auto manufacturing. investments and industries to the Civil Rights Movement. And it’s also time to celebrate the variety that continue to define It’s a time to reflect upon an economic of landscapes and the widespread Southern the state today. FACT FILE MAKING OF A STATE Alabama is nicknamed the Yellowhammer State, after the state bird. 1819 1871 Two years after its separation from The city of Birmingham is founded and Mississippi, Alabama is admitted to the soon grows rapidly as a major center for Union as the nation’s 22nd state. the Southern steel industry. FACT FILE Alabama’s 1,500 miles of inland waterways rank second 1893 among all states. One of college football’s most celebrated rivalry games takes place for the first time, as Auburn defeats Alabama 32-22. 1955 1960 Rosa Parks’s arrest for refusing to give up her seat The George C. Marshall Space Flight Center leads to the Montgomery Bus Boycott, a seminal is dedicated with its first mission being to event in the U.S. Civil Rights Movement. develop vehicles for the Apollo Moon program. 2 | Spotlight Spotlight_Alabama DW v2.indd 2 07/11/2018 10:45 Need to know 4.9m BEST FOR BUSINESS In 2018, Business Facilities magazine named Alabama’s business climate number-one Q&A: KAY IVEY in the country, citing the state’s GOVERNOR OF ALABAMA $246bn regional cooperation, Paddy Mills Paddy diverse growth strategy and What makes Alabama a great place to world-class workforce training do business? as key factors in its ranking. “Aside from our Southern hospitality and diverse, natural resources, I believe what sets Headshot llustration Headshot Alabama apart from the rest of the nation is our pro-business mindset. It’s not just about getting companies to come to Alabama, Giovanna Giuliano it’s about making sure that these businesses flourish when they get here. When a com- pany decides to invest in our people, we go 26.6m PRIME LOCATION above and beyond to invest in their success.” Cover Illustrator Located in the heart of the What does it mean to be an Alabamian? American South, Alabama “To understand Alabamians, you first must offers easy access to some of Brian Stromlund Brian understand our history. We helped send the nation’s fastest-growing a man to the Moon. We are both the $21.7bn economies through four Class 1 birthplace of the Civil Rights Movement and Art Director railroads and an interstate system home to the Cradle of the Confederacy. We that connects more than 160 have deep roots in America’s manufacturing metros in a 600-mile radius. and agricultural enterprises. We are proud of our heritage and are strong in our faith. We Daniel Wellbelove Wellbelove Daniel are a hardworking, strong-willed people with Editor caring hearts. We are a people focused on community and helping one’s neighbor. We value our family traditions and appreciate those who serve this country.” FACT FILE What would you like the state to be Workforce development in known for? Alabama is supported by 30 “I want people to know when they four-year colleges, 26 community come to Alabama, they are going to colleges and state-sponsored meet some of the kindest, most talented AIDT training programs. people in the world. They are going to be astounded by the natural beauty across the state from our rolling green mountains to 1993 our pristine gulf beaches. They are going to have a great time exploring our state parks and learning about events that helped shape Mercedes-Benz announces it is to build an the world in our museums. Whether you’re assembly plant in Tuscaloosa, establishing visiting, looking for a place to raise a family or Alabama as a destination for FDI. even start a business—look no further, we’ve got you covered in sweet home Alabama.” Spotlight | 3 Spotlight_Alabama DW v2.indd 3 07/11/2018 10:45 DEEP ROOTS. WIDE REACH. BIG IMPACT. Since we first put down roots in Alabama in 1870, Bradley has been growing to serve our clients better. With more than 500 attorneys and nine offices strategically located across our footprint, we provide business clients around the world with a full suite of legal services in dozens of industries and practice areas. Our clients rely on us for innovative solutions, dependable responsiveness and a deep commitment to success. 14 6 # 1 Ranked the 14th largest Represent 6 of the 10 largest Named U.S. “Law Firm of the Year” healthcare law firm in the banks and 16 of the 20 largest for Construction Law for 2018 by U.S. by Modern Healthcare mortgage servicers in the U.S. U.S. News & World Report $ 25 billion 236 Handled economic development Attorneys from across all projects in 30 states that invested offices listed in The Best $25 billion and created 30,000+ jobs Lawyers in America® for 2019 bradley.com | ALABAMA | FLORIDA | MISSISSIPPI | NORTH CAROLINA | TENNESSEE | TEXAS | WASHINGTON, D.C. No representation is made that the quality of the legal services to be performed is greater than the quality of legal services performed by other lawyers. ATTORNEY ADVERTISING. Contact: John D. Watson, Esq., 205.521.8436, [email protected], Bradley Arant Boult Cummings LLP, 1819 Fifth Avenue North, Birmingham, AL 35203. © 2018 No.00000 Bradley Arant 1pp.indd 1 05/11/2018 09:28 THE TRAILBLAZERS A LOOK AT THE PROJECTS AND DEVELOPMENTS THAT ARE CREATING EXCITEMENT FOR SOME OF ALABAMA’S MOST INNOVATIVE ORGANIZATIONS “We need to drive the economy by keeping jobs in Alabama and creating jobs in Alabama” STEVEN LEATH, PRESIDENT AUBURN UNIVERSITY As one of a select group of public research uni- just one of the 40-plus organizations that can now versities with land-, sea- and space-grant missions, call Auburn its partner. Auburn balances its responsibilities to its students “We feel that our research needs to be with a research agenda aligned with long-term state meaningful,” says Auburn president Steven and national priorities, such as cyber systems, health Leath, whose university adds $5.4 billion to science, agriculture and energy. the state’s economy each year. “If we do great In doing so, it has become a desired collabora- science and it sits on the shelf, we’ve only tor with industry and government agencies—for accomplished a small part of our mission. We example, at its National Center for Additive Man- need to drive the economy by keeping jobs in ufacturing Excellence, where NASA represents Alabama and creating jobs in Alabama.” “Space Launch System is the backbone and will be the enabling capability that will allow us to take humans and their systems deeper into space” JODY SINGER, DIRECTOR MARSHALL SPACE FLIGHT CENTER As one of NASA’s largest field centers, Marshall ing the development of SLS, with the first launch has been responsible for tackling some of the targeted for 2020. organization’s biggest scientific and technical chal- “If you think about the Apollo program, and lenges for almost six decades—from developing you think about the evolution, innovation and the Saturn launch vehicles for the Apollo Moon great steps for mankind that we made, I see program to coordinating experiments aboard the Space Launch System being in that same vein,” International Space Station. says the center’s director, Jody Singer. “Space Today, it leads the design and management Launch System is the backbone and will be the of the Space Launch System, the most powerful enabling capability that will allow us to take hu- rocket that NASA has ever built. More than mans and their systems deeper into space than 1,000 companies across the country are support- we have ever gone before.” “This is the way that we believe homes and neighborhoods will be developed in the future” MARK CROSSWHITE, CHAIRMAN, PRESIDENT AND CEO ALABAMA POWER As well as serving more than 1.4 million cus- gy-efficient systems and appliances, connected tomers with reliable and affordable electricity, devices and a solar microgrid, with a view to Alabama Power has also long been a valued collecting data and insights that will guide future economic development partner for the state smart developments. and a source of innovation within and beyond Says chairman, president and CEO Mark its traditional business. Crosswhite, “This is the way that we believe homes For example, it has led a collaborative effort and neighborhoods will be developed in the to construct what it calls its Smart Neighbor- future, where everything has a chip in it, everything hood in the Birmingham suburbs—the first communicates with everything else, and it provides Paddy Mills Paddy project of its kind in the Southeast—where it has customers with more comfort, better service and outfitted 62 high-performance homes with ener- more affordable prices.” Illustrator Spotlight | 5 Spotlight_Alabama DW v2.indd 5 07/11/2018 10:45 “We want to be known for our ability to provide great young people who want to be leaders of solutions for whatever field that they are in” STUART BELL, PRESIDENT UNIVERSITY OF ALABAMA Courtesy of one of the nation’s most acclaimed Bell.