STRATEGIES FOR BUSINESS IN MOSCOW He who has not been to Moscow has not seen beauty A PROPOS “To Moscow, to Moscow, to Moscow!” Like a mantra, However, the majority of people who live abroad know this phrase is repeated by the sisters in Anton nothing about this. Old habits, as they say, die hard. Chekhov’s famous play “Three Sisters.” The play is Many foreigners still think that the sun never rises about three young women dreaming of escaping their in Moscow, that the city is always cold and that it boring small town and coming to the capital. Although snows year round. Not to mention the rumors of bears the play was written in 1900, people from all over roaming the streets at night. Disappointing as it may Russia, as well as people from CIS countries, still want be, these myths are still around. to move to Moscow. Of course, we are partially responsible for this – we Moscow has always been a magnet. At least this is the tell the world very little about ourselves. We need to way things have played out historically – all the best spend more resources on attracting tourists to Moscow things could be found in the capital: shops, libraries, by letting them know how convenient and comfortable clinics, schools, universities, theatres. At one point, the city has become. According to official statistics, coming to Moscow from Siberia was like taking a trip to over 5 million foreigners visited Moscow last year. This a foreign country. is obviously a small number – about 15 million tourists visit places like London and Paris every year. In these Of course, people from Western countries have always countries, both the public and private sectors engage had a different perspective on Moscow: for a long time, in promoting cities as tourist attractions. Aside from many thought of the Russian capital as an evil empire tourist attractions everybody is already aware of – the of sorts. For foreign tourists who traveled to Moscow Red Square, the Kremlin and the Bolshoi Theatre – during the Soviet era, this really did seem to be the Moscow has about 400 museums, over 200 theatres, case – the grim faces of pedestrians, empty shelves in 64 parks, and plenty of architectural monuments from supermarkets, uncomfortable hotel rooms, bland food different time periods in history. and coffee, unsmiling waiters who would often bring the guests soup and desert at the same time. But in order to see all of this, potential tourists need to overcome the misconceptions many people have about Luckily, a lot has changed since then. After perestroika, the Russia capital. People need to give up the Cold Moscow changed for the better – the Russian capital War mentality and stop viewing Moscow in a negative is almost unrecognizable. The city now has luxury light. Today, Moscow is completely different: open, hotels, plenty of restaurants that serve delicious food, kind and hospitable. malls and supermarkets, entertainment centers for people of all age groups, and even free Wi-Fi in the beautiful Moscow metro. Sergo Kukhianidze Editor in Chief CAPITAL IDEAS Founder: Department for External Economic and International Relations of the Government of Moscow Moscow Official Address: Tverskaya, 13, Moscow, 125032. Ph: +7 (495) 633-68-66 NEWS Fax: +7 (495) 633-68-65 E-mail: [email protected] New stage of cooperation www.dvms.mos.ru The Moscow Government delegation headed by Mayor Editorial staff: Sobyanin made a working visit to Turkey on April. The talks Editor-in-chief – Sergo Kukhianidze focused on developing cooperation between the Russian Production crew of the edition: Elena Egorova (deputy editor-in-chief), capital and Turkey’s largest cities, increasing food deliveries Gennady Charodeev, Evgeny Khokhlov, Dmitry Sokolov, Marina Ogorodnikova, from Turkey to Moscow and attracting investment Anna Tomkins, Anastassia Paloni, Sergei Levin, Vladimiir Dolmatov 6–11 CAPITAL IDEAS STRATEGIES FOR BUSINESS IN MOSCOW Publisher: Moscow Center for International Cooperation 12–19 CEO: Igor Tkach Moscow Official Address: 105005, 68/8, build.1, Baumanskaya str., Moscow, Russia Phone: +7 (499) 267-46-56 E-mail: [email protected] NEWS General Partner: National Review Ltd CEO – Sergei Oposhnyanskiy Delegation from Dusseldorf Phone.: +7 (495) 784-69-71 E-mail: [email protected] visited Moscow Consulting – Sergei Anikanov, Evgeny Khokhlov Design – Robert Saifulin Talks with the Mayor Photo editor – Victoriya Oposhnyanskaya of Florence Page layout – Alexander Saifulin Assistant – Nadezhda Ratanova Agreement between Moscow Distribution – "Trans-Media" Ltd Acknowledgements to: and Belgrade PHOTO www.mos.ru, ITAR TASS Agency, RIA-Novosti, Getty Images Russia, companies and organizations, represented in the issue. Slovenian delegation visit If you wish to get new issues of Capital Ideas, please, apply to: [email protected] Developing cooperation with The magazine is registered with at the Federal Authority of Legislative Control in Mass Media and Cultural Heritage Protection. Media registration certificate ФС77-53716, issued April 26, 2013. China in the sphere All reproduction permitted only with the Editor’s permission and reference to ‘Capital Ideas’. of tourism Distributed free of charge Published with support from the Department for External Economic and International Relations of the Government of Moscow Circulation : 7000 Signed into print 03. 07. 2015 2 CAPITAL IDEAS July-September 2015 Face to Face Moscow Global Interest in Moscow City’s graph grows every year Luxury hotels in Moscow We can’t do without Vladimir Chernikov, the Head of the Department for Multicultural Policy, 33 each other Interregional Cooperation and Tourism Ümit Yardim, Ambassador Extraordinary and of Moscow answered our questions in an Plenipotentiary of Turkey to Russia sat down exclusive interview. Moscow in words for an exclusive interview with Capital Ideas 20-25 34-35 36-41 26–27 City’s graph The quality of the Moscow tourist product 28-32 Face to Face Our goal is simple – to achieve as much as possible Alexey Vorobiev, the Head of Moscow Department of Physical Culture and Sports answered our questions in an exclusive interview July-September 2015 CAPITAL IDEAS 3 We simulate situation Nothing Ventured Our interview Moscow-Munich: The business tourism Technical question Foreign suppliers often do not know that any goods Nothing Catastrophic industry has a bright sold in Russia must have a certificate confirming their compliance with national standards and norms. has Happened future Kseniya Maksyukova, development manager of the In spite of political tensions, the business Vladimir Salamatov, the Director General certification agency WorldWideGost, writes about the circles in Bavaria are still interested in of the World Trade Center answered nuances in drawing up technical documentation for working with Moscow questions from Capital Ideas importing foreign products 42-45 50-54 62-63 46-48 56-57 64-69 Nothing Ventured City’s graph Travel The recession is International Kolomenskoye: behind us. What's arrivals in Moscow forward, into the next? past Out of all the foreign companies that 58-61 Three years ago, the major European came to Moscow in the beginning of the Our interview tourist website HolidayCheck ranked 1990s, the Dutch company Danfoss stands Moscow as the most hospitable city out in terms of its stability. While some in Russia. According to feedback develop anti-crisis strategies and others We don’t have a from tourists all over the world, wait for the recession to end, Danfoss shortage of guests Kolomenskoye Museum-Estate was manages to maintain high profitability and one of the most popular places to visit Alexander Bobylov, the General believes in a bright future Director of the Baltschug Kempinski 70-71 Moscow Hotel, talked about how the economic crisis affected the hotel’s Moscow Vocabulary operations 4 CAPITAL IDEAS July-September 2015 Life&Culture Our interview Light summer breeze “What is there to do in Moscow in the Russia must take Between past and future summer? Leave this stuffy city at the first opportunity and go to the countryside!” care of its image pessimists might say. “Well, why would Vladimir Kantorovich, the First Hit in the temple you suggest such a thing?” optimists Vice-President of Association of Tour Everyone who visits the State Tretyakov reply. “It is precisely during the summer in Operators of Russia and President of Gallery is likely to rush to see Ilya Moscow that one can go to many cultural KMP Group, talked to Capital Ideas Repin’s famous painting “Ivan The events and opening nights, to which about how to increase foreign tourist Terrible Killing His Son”. However, the tickets cannot be found at another time of volumes in Russia facts suggest that he didn’t kill his son the year.” 72-74 78-81 88–93 76-77 82-85 94–96 Bookself Life&Culture Food&Drink Making perfect Up! And the tigers Moscow on the Teri Lindeberg, founder and CEO of sat at my feet…” menu Staffwell, is a remarkable woman. She knows all ins and outs of doing business A hundred and thirty-five years ago, Our capital is a giant megapolis that in Russia. At least she wrote a great book a circus opened at Tsvetnoy Bulvar in never ceases to amaze its visitors titled Making Perfect, that is about what Moscow that remains one of the most with the diversity of its restaurant employees want from their employers. popular places of entertainment today scene. But there are some cafes and Here’s the extract from Teri’s book restaurants that our foreign guests are particularly fond of. We have put 86–87 together a list of top restaurants This and That that are frequently visited by foreign tourists and expats who live and work Friendship in in the city Russian Every language has a word that means “friend,” but the Russian equivalent indicates something slightly different July-September 2015 CAPITAL IDEAS 5 MOSCOW OFFICIAL Moscow & Ankara: elivate their dialogue The Moscow Government delegation During his meeting with Ankara Mayor Melih Gökçek, headed by Mayor Sobyanin made a Mr.