9721 Executive Center Dr. North, Ste. 200, St. Petersburg, FL 33702 STATION PROFILE 92.5 MAXIMA is the first and strongest Spanish FM station in the Tampa, Clearwater, St. Petersburg market and the #1 choice for Hispanic listeners of all ages! The signal thoroughly covers the metro and outlying areas servicing all Hispanics in the Bay Area. 92.5 MAXIMA is the voice of and gateway to Tampa’s thriving Hispanic population of nearly 637,000. (Source: 2010 Census Bureau, Population Estimate Program) The station format Spanish Hits playing the latest hot titles from artists like Shakira, Marc Anthony, Pitbull, Prince Royce, Alejandro Sanz, Don Omar, Juan Luis Guerra, Daddy Yankee, Aventura, Pitbull and more! 92.5 MAXIMA appeals to the entire Hispanic market not a specific segment (i.e. Mexican, Cuban, Dominican, Columbian, etc). Call Letters: WYUU Dial Position: 92.5 FM Signal strength: 50,000 watts Coverage: Tampa Bay Metro area, as well as the TSA reaching Hillsborough, Pinellas, Pasco, Manatee, Sarasota and Polk Counties Primary Demo: Adults 18-49 Secondary Demo: Adults 25-54 TOP 45 ZIP CODES 2010 2013 United States United States Estimate Estimate Hispanic or Latino: 50,740,089 53,986,412 Mexican 32,929,683 34,586,088 Estimate Hispanic Population Puerto Rican 4,691,890 5,138,109 Cuban 1,873,585 2,013,155 Dominican (Dominican Republic) 1,508,871 1,757,961 Central American: 4,434,426 4,802,410 Approximate 6.01% Growth Costa Rican 130,697 136,735 Guatemalan 1,156,861 1,303,379 Honduran 730,227 779,358 Nicaraguan 383,896 388,895 Panamanian 172,950 179,741 Salvadoran 1,829,798 1,974,870 Other Central American 29,997 39,432 South American: 3,049,280 3,260,031 Argentinean 236,558 249,342 Bolivian 114,345 116,699 Chilean 139,245 150,745 Colombian 961,223 1,055,751 Ecuadorian 650,348 683,364 Paraguayan 20,683 25,618 Peruvian 598,671 636,694 Uruguayan 60,184 54,836 Venezuelan 242,120 250,941 Other South American 25,903 36,041 Other Hispanic or Latino: 2,252,354 2,428,658 Spaniard 694,494 759,781 Spanish 482,072 505,254 Spanish American 48,810 21,540 All other Hispanic or Latino 1,026,978 1,142,083 Source: American Fact Finder – United States Census; Annual Estimates of the Resident Population by Sex, Race, and Hispanic Origin for the United States, States, and Counties: April 1, 2010 to July 1, 2013 2013 Population Estimates; Estimated Hispanic Population Increase in the United States Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 (Resident population as of July 1) Sex, Hispanic origin, and race 1 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060 BOTH SEXES 321,369,000 334,503,000 347,335,000 359,402,000 370,338,000 380,219,000 389,394,000 398,328,000 407,412,000 416,795,000 .One race 313,114,000 324,865,000 336,170,000 346,571,000 355,706,000 363,637,000 370,701,000 377,357,000 383,997,000 390,772,000 .White 248,369,000 255,357,000 261,825,000 267,459,000 271,981,000 275,447,000 278,153,000 280,503,000 282,843,000 285,314,000 .Black 42,456,000 44,590,000 46,725,000 48,768,000 50,678,000 52,485,000 54,244,000 56,007,000 57,817,000 59,693,000 .AIAN 4,005,000 4,242,000 4,475,000 4,694,000 4,895,000 5,074,000 5,232,000 5,370,000 5,494,000 5,607,000 .Asian 17,538,000 19,869,000 22,278,000 24,726,000 27,175,000 29,603,000 31,997,000 34,359,000 36,686,000 38,965,000 .NHPI 746,000 806,000 866,000 923,000 977,000 1,028,000 1,075,000 1,118,000 1,157,000 1,194,000 .Two or More Races 8,255,000 9,639,000 11,165,000 12,831,000 14,632,000 16,582,000 18,693,000 20,971,000 23,415,000 26,022,000 .Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0 .White 255,682,000 263,969,000 271,873,000 279,081,000 285,312,000 290,635,000 295,360,000 299,896,000 304,585,000 309,567,000 .Black 46,126,000 49,052,000 52,081,000 55,121,000 58,132,000 61,158,000 64,260,000 67,499,000 70,916,000 74,530,000 .AIAN 6,618,000 7,071,000 7,526,000 7,968,000 8,386,000 8,777,000 9,146,000 9,497,000 9,837,000 10,169,000 .Asian 20,534,000 23,380,000 26,358,000 29,426,000 32,550,000 35,709,000 38,891,000 42,099,000 45,331,000 48,575,000 .NHPI 1,486,000 1,631,000 1,784,000 1,940,000 2,098,000 2,257,000 2,420,000 2,586,000 2,755,000 2,929,000 .NOT HISPANIC 264,615,000 270,952,000 276,895,000 281,939,000 285,795,000 288,593,000 290,750,000 292,778,000 295,063,000 297,750,000 .One race 258,022,000 263,275,000 268,019,000 271,761,000 274,217,000 275,504,000 276,027,000 276,293,000 276,690,000 277,374,000 .White 198,354,000 199,400,000 199,867,000 199,403,000 197,810,000 195,197,000 191,919,000 188,419,000 185,039,000 181,930,000 .Black 39,782,000 41,594,000 43,404,000 45,118,000 46,694,000 48,162,000 49,580,000 51,006,000 52,482,000 54,028,000 .AIAN 2,359,000 2,432,000 2,499,000 2,555,000 2,597,000 2,623,000 2,637,000 2,641,000 2,641,000 2,637,000 .Asian 16,978,000 19,255,000 21,608,000 23,999,000 26,389,000 28,756,000 31,090,000 33,391,000 35,659,000 37,879,000 .NHPI 549,000 595,000 641,000 685,000 726,000 765,000 802,000 836,000 869,000 900,000 Approximate .Two or More Races 6,593,000 7,678,000 8,876,000 10,178,000 11,578,000 13,089,000 14,723,000 16,485,000 18,372,000 20,376,000 .Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0 .White 204,188,000 206,256,000 207,854,000 208,626,000 208,368,000 207,201,000 205,493,000 203,691,000 202,134,000 200,963,000 18% increase .Black 42,697,000 45,140,000 47,665,000 50,174,000 52,623,000 55,054,000 57,533,000 60,124,000 62,866,000 65,773,000 .AIAN 4,257,000 4,449,000 4,637,000 4,810,000 4,960,000 5,087,000 5,199,000 5,303,000 5,406,000 5,507,000 .Asian 19,513,000 22,224,000 25,053,000 27,960,000 30,906,000 33,872,000 36,847,000 39,835,000 42,832,000 45,822,000 2015 to 2020 .NHPI 1,132,000 1,239,000 1,352,000 1,466,000 1,578,000 1,691,000 1,805,000 1,920,000 2,037,000 2,155,000 .HISPANIC 56,754,000 63,551,000 70,440,000 77,463,000 84,543,000 91,626,000 98,644,000 105,550,000 112,349,000 119,044,000 .One race 55,092,000 61,590,000 68,150,000 74,810,000 81,490,000 88,133,000 94,674,000 101,064,000 107,307,000 113,398,000 .White 50,015,000 55,957,000 61,959,000 68,056,000 74,171,000 80,250,000 86,233,000 92,084,000 97,803,000 103,384,000 .Black 2,675,000 2,997,000 3,321,000 3,650,000 3,984,000 4,323,000 4,664,000 5,002,000 5,335,000 5,665,000 .AIAN 1,645,000 1,810,000 1,975,000 2,139,000 2,298,000 2,451,000 2,595,000 2,729,000 2,854,000 2,970,000 .Asian 560,000 614,000 670,000 727,000 786,000 847,000 908,000 968,000 1,027,000 1,086,000 .NHPI 197,000 211,000 225,000 238,000 251,000 262,000 273,000 282,000 288,000 293,000 .Two or More Races 1,663,000 1,961,000 2,289,000 2,653,000 3,054,000 3,493,000 3,970,000 4,486,000 5,043,000 5,646,000 .Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0 .White 51,494,000 57,713,000 64,019,000 70,455,000 76,943,000 83,434,000 89,867,000 96,205,000 102,451,000 108,605,000 .Black 3,429,000 3,912,000 4,416,000 4,947,000 5,509,000 6,103,000 6,727,000 7,375,000 8,050,000 8,756,000 .AIAN 2,361,000 2,623,000 2,889,000 3,158,000 3,426,000 3,690,000 3,947,000 4,194,000 4,432,000 4,662,000 .Asian 1,021,000 1,157,000 1,305,000 1,467,000 1,644,000 1,837,000 2,044,000 2,264,000 2,499,000 2,753,000 .NHPI 354,000 392,000 432,000 475,000 519,000 567,000 616,000 666,000 719,000 774,000 Source: http://www.census.gov/population/projections/data/national/2014/summarytables.html Table 10 Estimated Hispanic Population Increase 2010 – 2013 in Tampa Bay 2010 Total 653,466 (16.9 % of the entire population) Approximate 10% increase 2013 Total 720,906 (26% of the entire population) 2011-2013 American Community Survey 3-Year Estimates Total Hillsborough Manatee Pasco Pinellas Polk Sarasota Percentage Estimate Estimate Estimate Estimate Estimate Estimate Hispanic or Latino 327,255 50,772 59,378 78,180 114,750 32,464 Mexican 27% 63,986 28,552 11,136 22,040 44,934 11,252 Puerto Rican 30% 102,258 6,757 23,346 23,833 37,785 5,591 Cuban 17% 72,705 3,907 8,376 10,331 11,305 5,986 Dominican (Domican Republic) 4% 13,882 933 2,808 2,585 4,132 1,258 Central American 6% 23,035 4,690 2,967 3,243 5,859 2,811 South American 10% 34,546 4,106 6,507 11,526 7,302 4,694 Other Hispanic or Latino 5% 16,843 1,827 4,238 4,622 3,433 872 Too Big to Ignore in Tampa 89% Hispanic population 88.6% growth over the last decade! 17.6% 10.1% Source: Tampa Census Population Growth.