2020 MATRIX AWARDS CELEBRATING FIFTY YEARS of OUTSTANDING ACHIEVEMENTS of WOMEN in COMMUNICATIONS INDUSTRIES PRESENTED BY HOSTED BY WOMEN LEADING THE WAY Congratulationsto the 2020 Matrix Honorees! Thank you for being role models to the next generation of female achievers in media and communications. #Inspiration #PowerYourPossible Carla Hassan Ann Lewnes Barri Rafferty Carol H. Williams Chief Marketing Officer EVP/Chief Marketing Officer EVP/Head of Communications President/CEO/ Citi Adobe Wells Fargo Chief Creative Officer Carol H. Williams Advertising 2020 INCITE AWARD Linda Yaccarino Susan Zirinsky Tina Tchen Chairman, President & CEO Advertising & Partnerships, Senior Executive Producer TIME’S UP Now & NBCUniversal CBS News TIME’S UP Foundation 2 MX20 Meredith FP Ad.indd 1 10/9/20 4:11 PM TABLE OF CONTENTS WHO WE ARE ............................................................................................................... 5 MATRIX 2020 SPONSORS ........................................................................................... 7 MATRIX COMMITTEES ................................................................................................. 8 NYWICI BOARD OF DIRECTORS ............................................................................... 10 MESSAGE FROM THE NYWICI PRESIDENT...............................................................11 MESSAGE FROM THE HOST ...................................................................................... 13 MESSAGE FROM EMCEE GAYLE KING .................................................................... 14 MATRIX HONOREES CARLA HASSAN: Leading with Purpose ..................................................................... 16 ANN LEWNES: Silicon Valley’s Real CMO ...............................................................22 BARRI RAFFERTY: A Champion with Velvet Gloves ....................................................28 CAROL H. WILLIAMS: An Advertising ‘First’ .............................................................. 32 LINDA YACCARINO: Building Businesses and Challenging Legacies ......................38 SUSAN ZIRINSKY: Making History of Her Own ........................................................44 Incite Award TINA TCHEN: A Voice for Transformation.............................................48 MATRIX HALL OF FAME .............................................................................................. 52 2020 SCHOLARSHIP RECIPIENTS .............................................................................54 SPONSORED SCHOLARSHIPS ...................................................................................56 SCHOLARSHIP HALL OF FAME ..................................................................................58 TEXT 347-970-8313 TO PLEDGE A DONATION TODAY. NYWICI.ORG @NYWICI #MATRIX2020 #MATRIX50 3 NEW YORK WOMEN IN COMMUNICATIONS CARLA HASSAN ANN LEWNES BARRI RAFFERTY CAROL H. WILLIAMS LINDA YACCARINO SUSAN ZIRINSKY TINA TCHEN 2020 Incite Award 4 2020 Incite Award2020 Incite Award TINA TCHEN TINA TCHEN LINDA YACCARINOLINDA YACCARINOSUSAN ZIRINSKYSUSAN ZIRINSKY BARRI RAFFERTYBARRI RAFFERTY CAROL H. WILLIAMSCAROL H. WILLIAMS CARLA HASSANCARLA HASSAN ANN LEWNESANN LEWNES WOMEN INWOMEN COMMUNICATIONS IN COMMUNICATIONS NEW YORKNEW YORK WHO WE ARE NEW YORK Founded in 1929, New York Women in Communications (NYWICI) is the premier organization for female communications professionals. Today, the WOMEN IN COMMUNICATIONS 90-year-old not-for-profit association has more than 2,500 members — from senior executives to students and entrepreneurs to young professionals — in a variety of communications disciplines, including journalism, broadcasting, corporate communications, digital, publishing, advertising, integrated marketing, photography, public relations, graphic design and more. NYWICI’s mission is to empower women in the communications field at every career stage to reach their full potential and navigate the ever-changing landscape of communications. We promote professional growth and inspire members to achieve and share success by actively encouraging leadership and professional development, as well as networking opportunities that connect women who connect the world. Over the last 50 years, NYWICI CARLA HASSAN ANN LEWNES has honored the industry’s most outstanding leaders and celebrated all the courageous women who have come before them and those who will come BARRI RAFFERTY CAROL H. WILLIAMS after with the Matrix Awards. Since 1971, 340 women have received the NYWICI Matrix Award. LINDA YACCARINO SUSAN ZIRINSKY Each year, we award scholarships ranging from $2,500 to $10,000 to high school seniors, college and graduate students, and offer educational programs, including an annual Student Communications Bootcamp for women TINA TCHEN beginning their careers or embarking on career transitions. To date, we have 2020 Incite Award awarded more than $1.9 million in scholarship support to over 344 women. We’ve also awarded $47,000 in PIVOT Development Grants — self-directed grants to female professionals who seek to evolve their careers — to 30 deserving women. As women who connect, create and communicate, NYWICI members serve as role models, career advisors and mentors. NYWICI.ORG @NYWICI #MATRIX2020 #MATRIX50 5 2020 Incite Award TINA TCHEN LINDA YACCARINO SUSAN ZIRINSKY BARRI RAFFERTY CAROL H. WILLIAMS CARLA HASSAN ANN LEWNES WOMEN IN COMMUNICATIONS NEW YORK Celebrating the 2020 honorees and the courageous leaders recognized by the Matrix Awards over the past 50 years. Celebrating the 2020 honorees andThank all you the for courageous making leaders meaningful progress for recognizedour industry. by Matrix Awards over the past 50 years. Thank you all for making meaningful progress to our industry and society. 6 THANK YOU TO OUR SPONSORS New York Women in Communications would like to show its appreciation for the generous support of the corporations and individuals who have contributed to the financial success of the 2020 Matrix Awards. Proceeds from the event are used by NYWICI to develop and maintain a full calendar of affordable programs and special events, as well as for scholarships, networking and support systems for the organization’s members and the community-at-large. HOST Celebrating the 2020 honorees and GAME CHANGER PLUS the courageous leaders recognized GAME CHANGER by the Matrix © CATALYST Awards over the past 50 years. INFLUENCER PLUS Celebrating the 2020 honorees andThank all you the for courageous making leaders meaningful progress for INFLUENCER recognizedour industry. by Matrix Awards over the past 50 years. SUPPORTER PLUS Thank you all for making meaningful progress SUPPORTER to our industry and society. NONPROFIT PLUS THE MICHAEL FINKELSTEIN FOUNDATION NYWICI.ORG @NYWICI #MATRIX2020 #MATRIX50 7 2020 MATRIX COMMITTEES Our deepest thanks to all of those who have helped make this year’s Matrix Awards a success. During a difficult year, they have brought their intelligence, talent, work ethic and commitment to bear on producing an event that is a huge undertaking in the best of circumstances MATRIX CORPORATE HOST PRODUCTION by MAKEOUT NYWICI REPRESENTATIVES VICTORIA BARNER BOARD PRESIDENT SCHOLARSHIP MANAGER EVERETT RAVENS JUDITH HARRISON DEIRDRE WYETH Weber Shandwick Wyeth Media JESSICA SCHOEN MICHAEL I. ROTH PRODUCTION SPONSORSHIP AND DEVELOPMENT Interpublic Group ZOË LOTUS GEORGIA GALANOUDIS ALISON GLUCK SO WYLIE HIMSS Hearst ABBEY KLAASSEN NANCY RABSTEJNEK KACIE PAGANELLI PROGRAMMING NICHOLS ABI EVANS 360i Weber Shandwick ERIC FLEMING dentsu TIMI LEWIS GREG PRIVETT AUDIENCE DEVELOPMENT Lewis Media Company EILEEN BEVERLEY CHARDIA CHRISTOPHE ASHLEY MILES TOM CUNNINGHAM Forbes Franklyn West Interpublic Group MATRIX 50TH ANNIVERSARY VIDEO COMMUNICATIONS LISA VALENTINO PRODUCTION by MEREDITH & Disney GENCONNECTU LAURA BRUSCA MATRIX DESIGN by MRM Forbes GenConnectU NANCY SPEARS Design Director DAVID ZAMDMER StoryElektric AL COVELLI Senior Art Director MELANIE PALISHEN Meredith NANCY WEBER Illustration JILL DE HAAN VP Director of Art Production RACHEL MAX MATRIX JOURNAL PRINTING & DISTRIBUTION by MEREDITH Senior Art Producer ZOEY KLEIN Project Management PETRA BODEN SINCE 2000, MORE THAN $1.9 MILLION HAS BEEN PROVIDED IN SCHOLARSHIPS TO HELP BUILD THE NEXT GENERATION OF LEADERS IN COMMUNICATIONS. TEXT 347-970-8313 TO PLEDGE A DONATION TODAY. 8 NYWICI.ORG @NYWICI #MATRIX2020 #MATRIX50 9 2020 NYWICI BOARD OF DIRECTORS PRESIDENT VP VP, MEMBERSHIP VP, SPONSORSHIP JUDITH HARRISON PIPER GOODSPEED JILL DAVISON TIMI LEWIS Weber Shandwick Meredith Lewis Media Company VP PRESIDENT-ELECT LISA VALENTINO VP, MEMBERSHIP VP, STRATEGIC PLANNING ASHLEY MILES Disney SONIYA MONGA ALEXA CHRISTON Franklyn West Snap Inc. Pearson VP, COMMUNICATIONS, IMMEDIATE PAST PRESIDENT VP, STUDENT AFFAIRS VP, PROFESSIONAL PROGRAMMING VP, STRATEGIC PLANNING MEREDITH LONG LAURA BRUSCA LIZ HARISH ABI EVANS Forbes MetLife dentsu TREASURER KRISTEN COMINGS VP, CORPORATE MEMBERSHIP VP, PROFESSIONAL PROGRAMMING VP, STUDENT AFFAIRS IT Cosmetics DANIELLE DARDASHTI LAUREN TRAN HILAREY WOJTOWICZ dash. Amazon The Balance ASSISTANT TREASURER LINDA DESCANO VP, CORPORATE MEMBERSHIP VP, SCHOLARSHIPS & GRANTS VP, STUDENT AFFAIRS Havas PR ABBEY KLAASSEN SANDRA SIMS-WILLIAMS KRISTI BERGERON 360i Nielsen HATCHBEAUTY CHIEF OF STAFF/SECRETARY GEORGIA GALANOUDIS VP, HIGH SCHOOL OUTREACH VP, SCHOLARSHIPS & GRANTS VP, YOUNG PROFESSIONAL HIMSS JENNIFER DIXON SAUNDRA THOMAS PROGRAMMING BNY Mellon SPT Consults JULIA CORBETT CHIEF COMMUNICATIONS OFFICER Accenture Interactive