What’s with all the buzz about using social media for businesses? Carmudi shares with you the benefits of using social media to gain traction and generate leads for your site 10 MARCH 2015, BERLIN, GERMANY SUMMARY Today it seems that presence on Facebook, Twitter or Instagram is a must. And If you are running an online business and using social media, you are part of the 93% who are doing the same exact thing to market their brand. Now, the question is: What do you need to understand about social media to give your brand a competitive edge? Carmudi, the fastest means to buy and sell cars online, shares its expertise. Building a relationship with your customers Social media is the perfect tool to reach out to your customers and understand how they perceive your product. Before the likes of Facebook and Twitter arrived, people might have just glanced at your product and walked the other way, leaving you in the dark, questioning why your product was not appealing enough to them. Through the use of social media, you can understand and respond to individual cases, be it comments or critics, giving you much more insightful results. Taking customer feedback seriously through engagement has a truly positive impact as it lets them know that there is a personality behind your brand. Carmudi believes that once you have built relationships with customers, it allows you to grow customer satisfaction and build customer loyalty towards your brand. We consider every critical comment or feedback more valuable than the praise we receive as it helps us to improve the quality of our business, in particular, making the online car-shopping experience easier in emerging markets. Targeting the right audience By tailoring the content you share to the right target audience instead of the old, medieval trick of blasting marketing and PR e-mails to your contact database, you are able to share whatever updates you have going on in your business to the correct people, according to their exact age, interests, and other demographics you are targeting. Here at Carmudi, customers in our markets usually consider selling or buying a new car every 3 to 7 years. Making sure that our content reaches those customers when they start their research is crucial as the decision to use our services falls within that time frame. Carmudi’s Global Head of Online Marketing, Enrico Ferrari, says “Social Media is becoming more and more the primary source of information and the place where people discover things. Successful marketers are those who know how to deliver the right content, to the right audience, when it matters.” Social media provides you with a higher chance to convert more customers. Every status, photo, video, or link that you post is a possible gateway for customers to react, hopefully leading them to visit your site. Keep in mind that even though every interaction with your brand may not always lead to a conversion, every positive interaction may lead to a final conversion. Staying relevant By putting your business on social media, you are making your company, products or services available anytime, anywhere to your customers. They will have all they need from your business at their fingertips. At Carmudi, we value our customers and provide them with the easiest solution to buy and sell cars, revolutionizing the way people do car shopping in emerging markets. By using social media, our customers have easy access to information on the purchase and sale of cars, be it tips on what they need to know before insuring their next car or how much their car will depreciate over the years. With the rapid growth of social media usage, the sooner you learn and understand its many possibilities, the better it will be. Once you have got social media marketing in hand, and have executed it well, it will lead to more customers that are aware of your business, more traffic to your main site, and will eventually lead to conversions. IMAGES SPOKESPERSON Stefan Haubold Global Managing Director [email protected] Andrea Hesler Public Relations Associate [email protected] ABOUT CARMUDI About Carmudi Carmudi was founded in 2013 and is currently available in Bangladesh, Cameroon, Congo, Ghana, Indonesia, Ivory Coast, Mexico, Myanmar, Nigeria, Pakistan, Philippines, Qatar, Rwanda, Saudi Arabia, Senegal, Sri Lanka, Tanzania, United Arab Emirates, Vietnam, and Zambia. The vehicle marketplace offers buyers, sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles online. About APACIG The Asia Pacific Internet Group (www.apacig.com) is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 13 e-commerce and online marketplace companies, operating across 15 countries. Since it was founded in 2014, APACIG has become the leading online platform in Asia, building top internet companies in the region. About MEIG The Middle East Internet Group, a joint venture of Rocket Internet and MTN, is the leading internet platform in the Middle East and supports some of the most vibrant internet companies in the region. Founded in 2013, MEIG's mission is to accelerate the growth and success of the internet economy throughout the Middle East.MEIG's network currently consists of 5 companies, which are operating in over 10 countries. Among these rank thriving companies such as Easytaxi, Lamudi and Carmudi, alongside with other established brands of Rocket Internet such as Namshi and Hellofood. Carmudipressroom ℹ Contact information Carmudi Main website Spokesperson Stefan Haubold Global Managing Director [email protected] Andrea Hesler Public Relations Associate [email protected] Latest Tweets RECEIVE UPDATES FOLLOW PRESSROOM.